Co-founder of https://xitter.cf/t.co/k9uGLgUluB, a go-to-market agency that helps B2B tech businesses access the experience, resources, and skills they need to grow.

London
Joined January 2012
Burning the candle at both ends is a familiar story for #founders — it's not an easy journey — the path is full of unexpected twists and turns. Here's five bumps in the road every #SaaS #startup has to overcome before they can start reaping the rewards! hubs.ly/H0m1_tY0
1
6
They grow up so fast... It seems like yesterday we were taking our first baby steps with a new business idea and now we are celebrating it's second birthday! Thanks to everyone who has helped us get here and here's to many more years of success — happy second birthday @Gripped_!
1
13
With all the different touchpoints in the #B2B buyer's journey, knowing what to do at each stage can be hard (hint: the answer isn't always a #sales call!). Timing is everything — learn how to turn right place, right time into right place, every time. hubs.ly/H0lZCC30
Is your sales funnel drying up? Don't let your #sales team go hungry... When done right, #inboundmarketing is the hand that gives, and putting time and effort into a content strategy will soon see you enjoying the fruits of your labour! #SaaS hubs.ly/H0lS4510
Wondering why your #B2B #SaaS product demos aren't converting into #sales? It's because they suck! (Sorry — but the overall standard is pretty low!) Learn how to start showing off the value of your B2B SaaS product, and start winning over prospects! hubs.ly/H0lRV4L0
Calling all marketers! Are you sabotaging your #sales team? Content has become such an important tool in #leadgeneration, but too often I see efforts attempting to rise above the noise falling on deaf ears. Avoid these seven unforgivable mistakes below! hubs.ly/H0lKsZd0
#Founders get a buzz about the product/service they're offering (myself included!), and if you don't then you're in the wrong game. But it's not ourselves that we need to enthuse — learn how to show your #value and start smashing those #sales meetings! hubs.ly/H0lKxWg0
Supporting your #inboundmarketing campaign with paid advertisement can help fill your sales funnel while your organic profile builds. That's why we created the ultimate guide to LinkedIn advertising for #B2B marketers! Check it out below! #paidmedia hubs.ly/H0lCpgy0
Today's buyer is more informed than ever. If you're not the one driving this information, then someone else is going to pick up your prospects. Here are 13 quick and insightful tips to steer your #inboundmarketing campaign in the right direction! hubs.ly/H0lCnZR0
For much of #B2B #SaaS, volume-based sales funnels are essential. But spend too much time on customer acquisition and you may fail to recoup that value in a customer's lifetime. The solution? Build an effective #inboundmarketing team. Find out how below! hubs.ly/H0lwhLJ0
Last week I highlighted the importance of optimising blog content to deliver value and generate leads. But what good is that if your blogs aren't even being seen? Here's four #SEO hacks to get your #SaaS content ranking on Google! #SERP #InboundMarketing hubs.ly/H0lt-WZ0
50 employees can have a combined network reach of 50,000 connections. If your employees aren't sharing your #content, they should be. Here's some reasons why they aren't and how you can increase #employeeengagement. (Spoiler: your content might be 💩!) hubs.ly/H0ll1g00
If content is king, then #SEO is queen... learn how to write optimised blog content that will rule over your B2B space, and ultimately deliver you leads. #contentmarketing #leadgeneration hubs.ly/H0lk_kT0
1
1
#Leadgeneration is critical, you could be producing the most compelling content in the world but if your contact forms disregard #userexperience, you may find yourself struggling to convert. Top 4 tips for an effective contact form below! hubs.ly/H0lcCDz0
You're offering #addedvalue at B2B buyer journey touchpoints — great. You're not generating marketing qualified leads from it — not so great. Learn about #audiencesegmentation in our latest blog and how to offer more targeted value that converts! hubs.ly/H0lcKXQ0
As mentioned yesterday, 70% of the B2B #buyersjourney occurs before sales is contacted. So how do you get your messaging across to an audience that doesn't want to be sold to? You add value through #contentmarketing. Top 6 how-to tips below on @Forbes. hubs.ly/H0l74Fr0
70% of the B2B #buyersjourney occurs before sales is even contacted. With multiple people usually involved in the decision-making process, find out how to target the right people at the right time in our blog below! #marketingstrategy hubs.ly/H0l5KlR0
1
1
Following the emphasis on the power of #videomarketing at #Inbound2019, how can #SaaS companies successfully incorporate it and boost engagement? hubs.ly/H0k-fd40
We sent four members of our Gripped team to Boston, MA for #Inbound2019 this year. Here are the essential lessons gleaned from another fascinating conference! #inboundmarketing hubs.ly/H0k-dkT0
Buying followers is not a good idea in general - Instagram is no exception. Here's a good explanation as to why, in this HubSpot blog post. #Instagram #HubSpot #socialmediamarketing hubs.ly/H0kLzLk0