Also, it might be gone unnoticed how the marketing for #Clayface has been focusing on really pushing the film away from the DC / CBM fandom’ bubbles, going after casuals instead, specially horror fans. They are not just advertising it as the body horror it is rather than as a CBM. They want the horror crowd to be the main audience supporting this film, which is clever - and natural - given the kind of movie it is. Finally someone within these studios seems to have asked the basic question often forgotten: “who’s this movie for?” and promo team answered accordingly, targeting the right audience for it. An awareness which many films and their marketing failed to showcase this year, including several from WB themselves.