John Clithero (@clitheroj) header
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Assistant Professor of Marketing @UOBusiness, Decision Making, Computational Modeling, Neuroeconomics, Consumer Neuroscience.

Oregon, USA
Joined April 2012
Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)Photo by John Clithero (@clitheroj)
I have a Bluesky account now: bsky.app/profile/johnclither… Planning/hoping (for now) to keep this account, too.
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Wow. Incredible paper. Read the thread.
New paper: How can you tell if a transformer has the right world model? We trained a transformer to predict directions for NYC taxi rides. The model was good. It could find shortest paths between new points But had it built a map of NYC? We reconstructed its map and found this:
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PSA for LA folks. Clearly shows the streets in Pasadena and South Pas I remember full of Jacarandas
LA friends, check out my new map to explore Jacaranda trees across the city. Please share and spread the word so everyone can enjoy the best places to see the blooms before they fall! #jacarandas 🌳💜 jacarandamap.com
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Google homepage today is amazing #WNBA opening day
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Wow! A open set of customer #analytics lectures w/ #RStats code
customer analytics teaching materials kennethcwilbur.github.io/mgt… designed for ucsd business econ ugrads. could also work for msba
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John Clithero retweeted
12 years ago, Twitter’s office used a Mac Mini to tunnel into the servers. One day, an IT guy found it in the closet. “Anyone know who owns this?” “Unplug it. Someone will show up.” Everyone lost access to servers. Huge crisis. It became known as the “Load Bearing Mac Mini.”
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John Clithero retweeted
Winding down twitter and moving to my blog: Looting as the Endgame of the Entirely Predictable Crypto Collapse paulromer.net/looting-redux/
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John Clithero retweeted
If only someone had designed a secure decentralized system to check that FTX was holding the assets it claimed to be holding.
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Very nice #behavioraleconomics paper with some evidence of reference dependence in the wild
NEW from Tony Kukavica, K Chen, M Shum , S McKenna and me . First tests of reference dependence in labor supply of *rideshare* drivers (parallel to studies of taxi drivers, et al). evidence of small loss aversion (c 1.04) around an income target papers.ssrn.com/sol3/papers.…
Serena and women’s sports gets the attention it deserves! Serena US Open match bumps CFB off ESPN
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Another one for the Academic XKCD Hall of Fame
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New consideration of marketing of health claims for foods
As the number of #foods that #claim to be #healthy increases, so does consumer #distrust that they really are. Why? Because marketers often market their products as "diet" whereas consumers prefer nature-based health claims knowledge.insead.edu/marketi… Paper link.springer.com/article/10…
Very cool #risk paper
How does society think about #risk? In our 🚨 new article 🚨 in @ScienceAdvances, we use free associations and #network analysis to map people's multi-facetted representation of risk and show commonalities and differences across languages, age, and gender. With @rui__mata
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These 'Beach Animals' were created by Theo Jansen as a fusion of art and engineering. The kinetic structures walk on their own and get all their energy from the wind.
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New required #neuroeconomics reading on decision making
Our review on Medial and orbital frontal cortex in decision-making and flexible behavior with @MKFlugge and Matthew Rushworth is out in @NeuroCellPress We survey this exciting research field, disentangling the complementary roles of several frontal regions sciencedirect.com/science/ar…
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An NFT conference proving Snoop is “fungible” is too perfect.
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