Helping my clients maximize their authority and influence to accelerate business growth and gain recognition.
Los Angeles, CA
Joined May 2014
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I've been building something, and I'm finally ready to share it.
After years of helping executives build powerful personal brands, I noticed the best career opportunities don't always go to the most qualified people.
They go to the people who know how to communicate their value.
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Information is cheap now.
AI can summarize a topic in seconds.
Google can give you 10,000 answers in an instant.
Your advantage is what you can add that everyone else can’t.
That’s your judgment, experience, perspective, and original ideas.
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PR agencies aren’t performing magic tricks.
We can’t just call a journalist at your favorite publication and ask for a feature.
On the latest episode of Building Authority, @GordonGooch and I talk about all things PR and how securing placements really works.
Check it out here: buff.ly/U72BStW
You work hard and do what you’re supposed to, so the world will reward you, right?
Wrong.
That’s you wishing it was 1999 again. Those days are long gone. If you want to see growth and opportunities come your way, you have to get out there and get with the times.
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Your personal brand should open doors.
Not just generate likes.
That’s why I’ll take 100 people who can change your business over 100,000 people who simply know your name.
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One of our most successful clients used to refuse to get on video.
But after months of convincing him to give it a try, he finally did.
And what happened? His PR exploded. Forbes features. Podcast invites. Even live broadcast TV spots.
Video content makes it easy for journalists to understand who you are, how you speak, and what you’re really about.
And at a certain point, it becomes an absolute must for your personal brand.
We discuss how video helps you secure PR in the latest episode of Building Authority: buff.ly/U72BStW
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Don’t create a character or persona for your personal brand.
That’s weird. Just be yourself.
That authenticity is what people are after.
Whether you’re loud, more shy, or something in between, there’s room at the table for you. Just sit down.
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Being known in general isn’t the same as being known for something.
That’s the difference between popularity and authority.
If people recognize your name but can’t explain what idea, problem, or expertise they associate with you, you’ve built awareness.
Not authority.
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If nobody disagrees with you, are you saying anything worth remembering?
Here's what I tell my clients: You don't need everyone to like you.
You need the right people to trust you.
Don’t let the fear of criticism hold you back.
Read more: buff.ly/tzZCsPN
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You don’t need everyone to know your name.
You need the right people to trust it.
Stop chasing the biggest audience and start building credibility with the people who can actually impact your business and career.
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I'm going to say something that might surprise you.
You probably don't need to post more.
You need to stop creating content strategies you can't maintain.
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How many people are publishing books these days?
A lot.
And it’s not doing the legwork you think it is.
You need a strong personal brand backing up both you and the book.
People need to see you’re actually the expert you say you are before they even think about buying a copy.
Learn more in my latest podcast episode: buff.ly/U72BStW
True or false?
Once you’ve built a strong personal brand, you can just lean on that, and you don’t have to work on it anymore.
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Your company logo isn’t building the relationship. You are.
People want to know who’s behind the business.
That’s why hiding behind your company brand is a missed opportunity.
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Your LinkedIn post got 12 likes. So what?
A post that doesn't go viral isn't a failure.
Stop expecting every post to deliver immediate validation.
Your reputation is a long game. Start treating it like one.
More on this in my latest Substack: buff.ly/tzZCsPN
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PR can amplify your authority, but it doesn’t manufacture it.
If you want to see your name in a publication or get on a podcast, you can easily find a PR agency that will take your money and cold-pitch you.
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But will it work?
If you don’t have proven expertise and authority to back up the pitch, probably not.
That’s why you build the brand first.
Then you can start thinking about PR.
Learn more in my latest podcast episode: buff.ly/U72BStW
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