Personal branding expert who helps executives uncover their unique strengths, values, and stories to craft an authentic and compelling brand identity.
Los Angeles, CA
Joined April 2009
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One of my biggest pieces of advice for building a personal brand is shockingly simple.
Just be yourself.
Mimicking others and performing as someone you’re not isn’t doing you or your audience any favors.
Be confident. Put yourself out there authentically. That’s what people want to see.
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Gordon Gooch retweeted
PR agencies aren’t performing magic tricks.
We can’t just call a journalist at your favorite publication and ask for a feature.
On the latest episode of Building Authority, @GordonGooch and I talk about all things PR and how securing placements really works.
Check it out here: buff.ly/U72BStW
There’s a very fine line between using AI for research and handing over the reins of your personal brand to the tool.
If AI is the brains behind your brand, how are you supposed to make it through an interview or a conversation with your peers?
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Gordon Gooch retweeted
One of our most successful clients used to refuse to get on video.
But after months of convincing him to give it a try, he finally did.
And what happened? His PR exploded. Forbes features. Podcast invites. Even live broadcast TV spots.
We all want to build a strong brand that makes us money.
But you can’t just jump to the head of the class.
You have to go through the stages of brand building before you get to that point.
Consistently post content.
Share thought leadership.
Make yourself visible.
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One of my biggest pieces of advice for building a personal brand is pretty simple.
Just be yourself.
Copying others and performing as someone you’re not isn’t doing you or your audience any favors.
Put yourself out there authentically.
That’s what people want to see.
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Want to launch a successful podcast?
Build your brand first.
If you just go out and start talking and posting your episodes online for your mom and close friends to watch, that doesn’t have any value for you.
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You don’t post on socials for yourself.
It’s not about you.
Your job is to give your audience what they want.
The more you tap into your audience, the stronger your visibility becomes.
And the stronger your visibility, the more PR and publicity come your way.
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Who do you think is going to get the promotion?
The person who shares their opinions on the industry, makes themselves visible, and shows up as a thought leader?
Or the person who just keeps their head down, does the work, and stays out of the way?
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Want to monetize your brand?
Once you’ve built the visibility, monetization can take many forms.
Deal and partnerships.
Publishing a book.
Paid speaking engagements.
The list goes on.
But you can’t just jump to that point.
You have to put in the work.
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You already have a personal brand, whether you’ve built it intentionally or not.
So is it helping you or hurting you?
Visibility is the currency of opportunity.
You can try to stay in the background all you want, but people are going to Google you, they’re going to research you.
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Some folks who could absolutely dominate their niche walk away too soon.
Don’t be a quitter.
Don’t set yourself up to fail.
Find a schedule that works.
Post on topics you care about.
Follow the data.
If you stick with it, you’ll see the payoff.
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If you want to reach your target audience in this day and age, social media is the spot.
That doesn’t mean you can just post updates on LinkedIn, though.
You need to expand to multiple platforms at once.
How many platforms are you consistently active on?
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With enough time, money, and prompts, you can make AI do just about anything.
Except live your life.
Have your experiences.
Guess what, if you share your unique thinking and POV enough, your strong ideas will travel well and give the audience something to care about.
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Everyone wants their personal brand to convert to dollars.
But if that’s going to happen, you need to have a brand to begin with.
Start by sharing your thought leadership consistently, positioning yourself as an authority, so opportunities come your way.
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