
Cofounder & CEO @tryletterhead, helping teams build community with email. Founder @wherebyus @newtropicmiami. Previously @knightfdn, Obama ‘08
Miami, FL
Joined November 2008
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Christopher Sopher retweeted
I need every Democratic elected official in America to read this paragraph by @ezraklein
Christopher Sopher retweeted
I'm convinced that there is one skill that separates truly intelligent people from those that aren't:
Listening.
This concept of "being a recorder" by Rick Rubin explains it perfectly.
In less than a minute, Rubin provides 4 simple steps that, if followed, will change how you think about your interactions with others.
Step 1: "It starts with coming in blank. Not having any preconceived ideas, being open, and really listening. Not thinking about what you're going to say next or what your opinion is."
Step 2: "Basically being a recorder. Just hearing what comes in. Processing that information and trying to do our best to do that without any of the beliefs we might have to impact what that is."
Step 3: "I don't want to have any reaction happening when you're speaking and want to be as neutral as possible. My goal is not to form an opinion, it's to understand."
Step 4: "If you say something that somehow triggers me, I wouldn't challenge you. I would ask how did you find that? How did you get to that place? I want to understand who the person is, and through questioning, we can usually get there."
My thoughts:
So often we enter conversations with a predetermined idea of how it will go, what the other person will say, and how we will respond.
The goal, as Rubin says, should be to "understand, not form an opinion."
When someone says something you disagree with, rather than being triggered, frustrated, or defensive, why not dig deeper into how they came to that opinion?
While different than your own, that doesn't inherently mean they're wrong.
It seems as though at some level we've lost the ability to have civil discourse. To disagree and still coexist.
It doesn't make sense to me and I think––with a little effort––we can change (and just might learn something from each other along the way.)
Thanks for reading.
If you enjoyed this, follow me @blakeaburge for more.
Congrats @louisnicholls_ !
I’m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way.
Here’s why this acquisition is a game changer for the creator economy:
Christopher Sopher retweeted
If you're a newsletter publisher, you're leaving money on the table by not using these easy-to-use ad formats. Learn about them in our latest postMaximize Your Newsletter's Revenue: Advertising Formats You Need to Know hubs.ly/Q01C_L0V0
Don't neglect your newsletter! With a few basic improvements and the right tools, it can become a keystone of your content distribution and revenue strategy. Ask us how we can help you level up your operation #newsletter #engagement #revenue
Don't leave value on the table with your email lists – use these strategies to increase your newsletter revenue! #publishingtips #emailadvertising
Welcome emails and recurring newsletters just got easier with our new Automations feature. Streamline your operations and engage with your audience like never before! #publishing #email #newsletters
Introducing: Automations hubs.ly/Q01x6Dlx0
See this is why @mitrakalita is one of the best people in media
Christopher Sopher retweeted
Want to know why I think newsletters are so great?
A billionaire can't shut it down. You own your list; if someone doesn't like what you are saying, oh well. Your list is always your list.
Stop building audiences on rented land. Own your platform.
Christopher Sopher retweeted
If Tua takes the field tonight, it's a massive step back for #concussion care in the NFL.
If he has a 2nd concussion that destroys his season or career, everyone involved will be sued & should lose their jobs, coaches included. We all saw it, even they must know this isn't right
Christopher Sopher retweeted
Got some good insight into newsletters from @tryletterhead’s @rsm & @cksopher and @WhoSponsorsHQ’s @ryansager & @jwatkins520 at #ONA22. My main takeaway: I gotta go talk to our sales team when I get home
Christopher Sopher retweeted
We are building a media arm to lower CAC and create a strong brand in the tech community.
Here’s why we are doing it (and why you should too):
Hosting a chat and Q&A tomorrow on all things advertising sales, revenue, and email from our lessons learned @WhereByUs.
Join us tomorrow for a webinar and live Q&A on everything @WhereByUs learned about newsletter monetization, advertising, and partnerships as it scaled revenue. Hosted by @cksopher and Marianne Maniero, former Head of Sales @WhereByUs.
tryletterhead.com/monetize-w…
Christopher Sopher retweeted
the right to eat dinner in peace? sounds like an unenumerated right to me and are we sure those actually exist?
NEW: Justice Brett Kavanaugh had to exit through the rear of Morton's on Wednesday night after DC protestors showed up out front. A Morton's rep told me: "Politics … should not trample the freedom at play of the right to congregate and eat dinner." politico.com/newsletters/pla…
























