Had to pull back budget at scale way too many times from running low on stock So we built a dashboard that does our inventory forecasting for us & only took a few hours with claude code What it pulls in: - daily stock burn (shopify) - units needed for rebills over the next 30 days (loop) - current stock sitting in the 3PL's - lead times (factory + transit) Then you plug in the revenue you want to hit over the next 30/60/90 days & it reverse engineers: - how much to order - when to order - the exact date you run out if you do nothing When it triggers a reorder it pings my supply chain manager on slack & they place the PO with the factory No brainer to get this in place if you plan on aggressive scale this Q4 Even more important if you use US 3PL's so you can avoid shipping anything by air ($$$) Very costly mistake if you don't manage correctly

Most creative strategists will be obsolete soon You’re paying a CS $8k/month + % of ad spend for 10/15 concepts weekly, and their concepts are often made with weaker AI workflows than you already have Ok sure, you could give them all the workflows or access to an internal OS but then the need for them is even less At this point, it only makes sense to go for the top 1% and pay a premium. Someone who is AI native, can bring/build better systems & implement into the biz & can operate as a leader & have full responsibility for the creative pipeline/team/hiring etc, The rest will all be weeded out in the next 6 months.

Been running the same BFCM playbook for 5 years and it prints every time Most of you will spend end of October making some BFCM concepts from scratch, add some messaging on site and let it rip That’s half the play Here’s what I do on every brand Creative: - New concept built around the offer. Statics, short text-led offer video ads, etc. Quick to make and you want volume on them. - Pull every winning ad from the last 12 months, even if they died out months ago. Don’t touch the ad, keep everything the same. But add a sticky BFCM banner across the top or a sticker on top right hand corner. Stays on for the full video. Relaunch all of them, these are your surf scaler TOF ads + put banner on new concepts Site: - BF copy/offer goes live first week of November, we went live 2nd nov last year. If competitors start shifting earlier - we match. Seems to be a trend this year. - Email campaigns start 2/3rd November, building hype before the launch. Have a CTA in those emails which can allow them to add the launch date into their calendar. The email G @retentiongoat will be taking charge of my emails this Q4 so we gonna print biiiiig Site: - PDP messaging all BFCM. Announcement bar. Sticky banner on PDP images. Offer messaging. Countdown timers on PDP and in drawer cart. Push hard everywhere. Everyone is fighting for the purchase on BFCM weekend so you want to urgencymaxx as hard as you possibly can Bundles bundles bundles: - Last year my CPM doubled and CPCs went up 80% and I still made bank as I offset it with a huge AOV through bundles. Bundles SKU’s together where you can. Bundles are great as you can increase AOV massively whilst also giving yourself enough room to lead with huge BF discount incentives that still give you juicy margins. Ad account: - BFCM campaigns run on 1 day click. Evergreen stays as default. - Surf scale as hard as you possibly can. Break through all limiting beliefs because anything is possible during this weekend. If you are hitting targets, push hard and don’t stop pushing. Happy printing

A big needle mover with creatives this quarter has been focusing heavily on writing ads that drive high engagement When I look across all of our top ads, the engagement in the comments have been through the roof There’s different ways we do this: - Leading with a controversial statement in our hook & lead that starts a mass engagement debate in the comments. Reddit is a great way to identify what this could be for your specific vertical. Take high engagement Reddit posts that have a controversal take & spark comment debates & bring this across to your ad. In all honestly these won’t rip at a high ROAS but they can take high spend, drop CPM’s in the ad account & work very well at TOF for new incremental reach. Just make sure you have concepts working across different funnel stages in the ad account - Basic CTA at some point within the script, you see big YouTubers doing this all the time (e.g “comment below which car you think I should get, the urus or the g-wagon?”) we do the same in our ads & tie it seamlessly into the script so it’s super natural. It’s an engagement trigger which once again will spike your comments. You can take this same principle but change the positioning, for example in the CTA at the end of your ad “tell me about X Y Z in the comments below & I will get back to each and every one of you with tailored advice” - works especially well with AI authority ads & also works as a huge trust builder for cold traffic. Remember CVR starts from the ad, not just the lander. Implement this & you’ll find it easier to push more spend through your ad account this Q4

The plan wasn't to build a software I started 2 years ago building an internal database of the best DTC brands to use for both product research and ideation for creative concepts I'm not talking about the brands we all know like gruns, IM8 etc, I'm talking about the brands that are heavily DR focused and hit rapid scale fast. The resilia's, and the lymphoria's of the DTC space - but I was flagging these stores before they hit scale and well before anyone knew who they were I've had a full-time team dedicated to finding these brands early and the database grew so big that I decided to productize it so others could also benefit The issue is, all these other ecom SAAS products aren't built by ecom founders, they aren't actively in the trenches. They're just tech founders trying to capitalize on the ecom space, so they fall short in so many areas There's so much I can say, but in summary I just wanted something where I could log-in and have the actual saucey/relevant shit right infront of me. Purely direct-response dtc brands and nothing like this has existed until Vantage. I built this exactly for me, someone doing multiple 8 figures per year on my own brands and spending millions on my own ad account every month. I'm not a saas guy, but I know what the ecom space needed and the feedback has been fucking insane This isn't another cookie cutter version of what is already out there, it's the first of it's kind and honestly absolutely cracked. It's been in private access only for the past 6 weeks, but soon I will open up a 2nd cohort so more people can benefit before Q4. If you want to get access to Vantage, you can join the waitlist below Access won't be shared publically, only to those on the waitlist and probably within the next 7-10 days.