For years I wanted to do done-for-you. I knew how to do it. Better margins, all of it. But I didn't. Because in agency land you kind of get one chance to knock it out of the park. Miss, and you're screwed. And I wasn't about to put my entire livelihood on a bunch of humans who might not show up that day. They're great people. But they're humans. So I waited. Didn't touch it until the last six months, once AI got us to where the results are consistent. Sometimes waiting isn't fear. Sometimes you're just smart enough to know it's not time yet. Now that it's time, we're all in.

Decided to host a live stream for my event this week on how to sell 'All Things Digital' to business clients. Want to watch? Let’s do these 2 things if you want the livestream link... 1 - LIKE THIS POST 2 - Drop your favorite GIF and we will send you the details

You don't get paid for your work. Experts get paid for what they know. I tell a boat-engine story on stage about this. One hammer hit. The bill wasn't for the hit. Are you charging for hours, or for what you know how to see? Which one are you selling right now?

Who owns follow-up after the first conversation in your company? If the answer is "me, when I get to it," that's the leak. My team at Leads Mastery runs the follow-up and appointment setting so those turn into booked calls. Reply LEADS and I'll send you the details.

Paralysis by analysis is almost a disease. Stop waiting for the market to shift. Write this down: "My next client will pay me ___ a month, starting by ___." You pick the number. Put a real date on it. Then have some discipline about it. Who's writing theirs down?

Honest question for owners. How many hours last week did you spend chasing leads who said they were interested? My team at Leads Mastery runs the follow-up and appointment setting, so you show up to booked calls instead. Reply LEADS and I'll send you the details.

Super pumped to be able to host a full live event next week in Charlotte teaching a full 3 days on how to build a managed @bot service provider Wanna join us?

If I hear my team say "we do this because we've always done it that way," that's a slap. I don't ever want to hear that. You don't need 100 tools to change it. You need five tools that actively talk to each other. What's one thing in your business still done the old way?

Open your CRM and look at leads from 60 to 90 days ago. How many got more than one follow-up? They already raised their hand. My team at Leads Mastery runs the follow-up and appointment setting that turns them into booked calls. Reply LEADS and I'll send you the details.

My bookkeeper? Completely replaceable. My tax strategist is a unicorn. That's how I view them. Very different place in my business. Now think about your own clients. Which one do they think you are?

Quick gut check for your business. How many leads came in last month? How many of those turned into a real conversation with you or your team? If there's a big gap between those two numbers, that gap is what my team at Leads Mastery works on. We run the follow-up and the appointment setting until those leads are booked calls. Want to see how that would look for you? Reply LEADS and I'll send you the details.

Before you pay for more leads, ask one question. Who worked the last batch? If nobody can tell you, that's where my team at Leads Mastery comes in. We answer fast and keep following up until there's a call on the calendar. Reply LEADS and I'll DM you how it works.

Here's what I tell owners about AI now. - Pick one job that's leaking money (usually follow-up) - Put AI behind the person who owns it - Run it for 30 days - Then pick the next one One at a time. Not ten. Which job in your business would you pick first?