Christopher Jan Benitez is a content strategist and developed strategies and SEO content for Spencer Haws, Steve Toth, Joshua George, and Charles Floate,
Philippines
Joined May 2010
- Tweets24.5K
- Following618
- Followers4.4K
- Likes13.8K
When buyers ask AI for alternatives to your product, your competitors often write the answer.
I tested it on 6 tools marketers know: Semrush, Ahrefs, Grammarly, Surfer, Jasper and Canva 🧵
➡️Publish your own comparison page. Say you’re the vendor and compare fairly. Only 16% of vendor lists disclose it.
➡️ For ChatGPT, put plans, limits and prices on your pricing page and in help articles.
Minuttia’s study: self-promotional-content-dat…
One run per question, US, Oct 19. A spot check.
Found via @aleyda’s SEOFOMO newsletter.
@iPullRank tested 27 AI models on #SEO diagnoses. With the deciding evidence, they were right 99% of the time. With it removed, only 51.5% said they couldn’t tell.
I ran a small version on #ChatGPT, #ClaudeAI , Gemini and Perplexity 🧵
Then ask for the diagnosis, the evidence behind it, other causes that still fit, and what data is missing (iPullRank’s suggested format).
If it names a Google update, check its date against your own chart.
iPullRank’s study: ipullrank.com/warrant-seo-be…
One run per prompt, default settings, via API, so the apps may answer differently. Treat it as a spot check.
Found via @aleyda's SEOFOMO newsletter.
The takeaway: your homepage shapes the answer for your brand name. Third parties shape the answer people see right before they buy.
Track "[brand] reviews," "[brand] pricing" and "is [brand] worth it," not just the brand name.
DemandSphere's data: demandsphere.com/blog/brande…
Method: 11 live Google searches, US, desktop, Oct 6. It's a small sample, so treat it as a spot check.
Found via @aleyda's SEOFOMO newsletter.
Same brand, two answers.
"grammarly" → uses the current plan name, Pro.
"grammarly reviews" → built from third-party reviews (one from 2025), still says "Premium" and mentions Grammarly GO.
AI Overviews on branded searches tripled in September, from 26% to 82% of the keywords DemandSphere tracks.
So I checked what Google's AI actually says about 5 brands: Grammarly, Semrush, Ahrefs, Canva, Shopify.
Here's who it's quoting 🧵
