Chintan Shah retweeted
Thanks to @thrive for featuring our president, @chints2 in this exclusive interview. Read more about Chintan's story here and how he became the leader of KNB. hubs.ly/H0F7z8F0
Sales enablement should allow the sales team members some flexibility to customize assets for their prospects. Keep consistency and message, but allow for some personalization and context. Sales should be very skilled at those aspects. #hitmc
T3. In your opinion, what is the difference between sales enablement vs general marketing? Is there a distinction?
#HITMC
T4: It seems obvious, but so few new websites have been given a test drive by target audiences. Ask a select few partners, customers, etc. visit the site before launch, during the development phase and request feedback. VoC, even for websites. #hitmc
T4. What ways can you ensure your website navigation and usability is intuitive and consistent? #HITMC
T2: Do your homework, research and choose a look/feel and style that has some staying power. Do not go with what is trendy today. Think 6 months-18 months down the road before you finalize navigation, aesthetics and your own scalability needs. #hitmc
T2. What faux-pas should be avoided when designing, redesigning or refreshing a website? #HITMC
Glad to be part of the chat today. Reese's Peanut Butter Cups are far and away the best! #hitmc
T1: We certainly have seen changes in buying consideration behavior and we have made changes in our approach. More specific content and more targeted programs. Relevance and acknowledgment of how COVID-19 has impacted business helps. #hitmc
T1. Has lead generation changed since the pandemic has hit? Have you noticed a difference in your LeadGen strategy? #HITMC
Hi everyone. Chintan Shah joining from NY and ready to talk marketing automation. #HITMC
Happy Tuesday to everyone who is working from home. Great to continue the important conversations we have. #hitmc
Ready for the #hitmc Twitter chat? Should be a fun hour with all our health IT colleagues!
Looking back on 2019 with an eye ahead to 2020! #HITMCmemory #KNBleads
Chintan Shah retweeted
Be remarkable. Be creative. Be human.
#HITMC
Chintan Shah retweeted
Replying to @Colin_Hung @jaredpiano
LinkedIn is even more $$ than Facebook! But, we advocate spending in a way to mimic organic growth and engagement, long-term rather than short-term goals. #HITMC
Consumers of content are becoming more savvy and marketers need to ensure that the quality of their content is strong. #hitmc
A1. 1. Creating content that people love is never going to be a tired strategy, but
The type of content and how people ingest it is continually changing
So we must always be moving on to a fresh new topic and delivery method
If this sounds fun, you may be a marketer #HITMC
Excited for this year's HITMC! Ready to join our team and the larger HITMC community! Boston, here we come! #HITMC @KNBComm @crissi_beth @fmsarassor0

















