Husband. Father. Son. Brother. Packer Fan.

Joined March 2010
Chintan Shah retweeted
Thanks to @thrive for featuring our president, @chints2 in this exclusive interview. Read more about Chintan's story here and how he became the leader of KNB. hubs.ly/H0F7z8F0
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Sales enablement should allow the sales team members some flexibility to customize assets for their prospects. Keep consistency and message, but allow for some personalization and context. Sales should be very skilled at those aspects. #hitmc
T3. In your opinion, what is the difference between sales enablement vs general marketing? Is there a distinction? #HITMC
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T4: It seems obvious, but so few new websites have been given a test drive by target audiences. Ask a select few partners, customers, etc. visit the site before launch, during the development phase and request feedback. VoC, even for websites. #hitmc
T4. What ways can you ensure your website navigation and usability is intuitive and consistent? #HITMC
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T2: Do your homework, research and choose a look/feel and style that has some staying power. Do not go with what is trendy today. Think 6 months-18 months down the road before you finalize navigation, aesthetics and your own scalability needs. #hitmc
T2. What faux-pas should be avoided when designing, redesigning or refreshing a website? #HITMC
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Glad to be part of the chat today. Reese's Peanut Butter Cups are far and away the best! #hitmc
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T1: We certainly have seen changes in buying consideration behavior and we have made changes in our approach. More specific content and more targeted programs. Relevance and acknowledgment of how COVID-19 has impacted business helps. #hitmc
T1. Has lead generation changed since the pandemic has hit? Have you noticed a difference in your LeadGen strategy? #HITMC
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Hi everyone. Chintan Shah joining from NY and ready to talk marketing automation. #HITMC
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Important question John: which cookies were they? And which are your favorite?
Found a sleeve of girl scout cookies. Now that sleeve has gone missing.
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Enjoyed being a panelist on Virtual #HITMC yesterday representing @KNBComm . Thanks for moderating a great session @techguy. Wonderful sharing the digital stage with my healthcare marketing and communications colleagues #KNBleads
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Happy Tuesday to everyone who is working from home. Great to continue the important conversations we have. #hitmc
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Ready for the #hitmc Twitter chat? Should be a fun hour with all our health IT colleagues!
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Looking back on 2019 with an eye ahead to 2020! #HITMCmemory #KNBleads
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Be remarkable. Be creative. Be human. #HITMC
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Got that #HITMC feeling ❤️
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Looking forward to seeing everyone next week in Boston! #HITMC
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Chintan Shah retweeted
LinkedIn is even more $$ than Facebook! But, we advocate spending in a way to mimic organic growth and engagement, long-term rather than short-term goals. #HITMC
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Consumers of content are becoming more savvy and marketers need to ensure that the quality of their content is strong. #hitmc
A1. 1. Creating content that people love is never going to be a tired strategy, but The type of content and how people ingest it is continually changing So we must always be moving on to a fresh new topic and delivery method If this sounds fun, you may be a marketer #HITMC
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Excited for this year's HITMC! Ready to join our team and the larger HITMC community! Boston, here we come! #HITMC @KNBComm @crissi_beth @fmsarassor0
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