As AI assistants proliferate, trained on and augmented by all existing knowledge, the only thing that'll get attention is what I'd call "frontier content". Many a content strategy of growth marketers has been blog spam like "HTTP/2: everything you need to know", in the hopes of capturing SEO clicks. No novelty, just regurgitated knowledge. Searching for content that's not at the frontier will get superseded by: ◆ Answer engines. Instead of searching, you go directly to knowledge. Muscle memory of going to answer engines like perplexity / phind / devv⁠.ai. ◆ AI at the OS layer. You have AI at your fingertips via Raycast AI, Limitless/Rewind, and now ChatGPT for macOS. ◆ AI inside every app. Already the case for IDEs: instead of searching for API docs or MDN for how `console.log` works, Copilot just writes it for me. Frontier content will be incredibly rewarding to produce because AI will basically have made us all equal experts in most things… which means we'll both crave it and social algorithms will boost it. Some examples of frontier content: ◆ Naturally: inventions, and anything that hasn't been said before. New APIs, products, features. ◆ Personal experiences, especially if they transcend somehow in transparency, honesty. ◆ New non-trivial metaphors. "React for Two Computers" is a good example of this. ◆ Data that's hard for most people to obtain. Benchmarks or reports from the field, from operating at scale. At the frantic pace of evolution of models and training, frontier content will quickly become subsumed. Don't get too attached 😁