Chuck Lapointe

You're renting a moment of attention from someone else's audience instead of building a trusted path to your own. But what if those creators were activating peer networks — real people sharing content to their actual friends — instead of performing for an algorithm?

You're optimizing for impressions when your audience is optimizing for trust. The problem isn't the creators. Creators are actually the most undervalued distribution layer in marketing. The problem is the model.

I am so bullish on this. We're already seeing some early Creators making 15-20$ per share. Multiply that by 1-3 shares per day, every day for a week, that's up to $420 a week. This can help pay rent for some people. narcity.com/canadians-can-no…

You feed off of optimizing Google search rankings and User Experience? We're looking for you 🤝  #googlesearch lnkd.in/gg8fprf

Jean-Francois and his gang doing some great work for us. lnkd.in/eraUXut

#WhenIWas15 I launched my first "successful" website and it was a patchwork of Drupal and vBulletin plugins. At 15, I knew the web would be my life mission. How much I learned in 15 years is incredible.  Treat every day as a day you can learn something…lnkd.in/dGUXaZn

Anyone know some up-and-coming Shopify / eCommerce entrepreneurs in Toronto or Montreal that are making a difference? Please tag them here 🙏🏻 lnkd.in/ekRdvSf

We're hiring! lnkd.in/ePHwumi

We're hiring in the US! Any awesome local news writers in these cities (New York, Indianapolis, Boston, Seattle) looking for a great opportunity? 👩🏻‍💻 lnkd.in/ePNYgzG lnkd.in/ehQbjzq

On Saturday, I hosted a workshop in Ottawa for students looking to further their knowledge of the business world and sharpen their skills before entering the workforce. I thought I'd share with you some parts of it for those interested! ✌️ lnkd.in/d2S4C3t

Yesterday marked the 3 year anniversary of @narcitymedia! It's CRAZY how far we've come in the last 3 years... 😏 💪 youtube.com/watch?v=iNTmFL5a…

Level UP ⬆ your next marketing campaign with this essential trick! narcitymedia.com/blog/the-ef… #sponsoredcontent #brandassociation #Marketing