@chadswhite

GVP of CRM Strategy @ZetaGlobal | 5x Author of 'Email Marketing Rules' & ~4,000 posts on digital & #emailmarketing | previously @Oracle @LitmusApp, @Salesforce

 Boston, MA
EmailMarketingRules.com
Joined September 2008
  • Tweets15.9K
  • Following8.4K
  • Followers16.6K
3.4KMedia
We put @KevinHart4real’s tech knowledge to the test at #ZetaLive26. Kevin certainly has a gift for taking any subject and making it more entertaining, and enterprise technology is obviously no exception. $zeta LG 🚀🚀🚀
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Chad S. White retweeted
CMSWire.com
@cmswireOct 7
Is Your Email Program Scaling Bad Data or Bad Strategy? by @chadswhite dlvr.​it/TVqGdB #EmailMarketing #DigitalMarketing
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Chad S. White retweeted
Zeta
@ZetaGlobalOct 6
Hey, New York: It’s Zeta Live week 🎉 Catch us on billboards around Penn Station on your way to Zeta Live, Advertising Week, or your daily commute. We can't wait to see you on Thursday 👏
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The Last Word on September 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… emailmarketingrules.com/the-…
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An email newsletter can be almost anything… Paid or free. 1st- or 3rd-party content. Linked or included content. Daily or less often. Periodic or sporadic. But there’s one thing it must be… zetaglobal.com/resource-cent… #emailmarketing #digitalmarketing
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Inbox AI summaries create a host of new risks for marketers. Mitigate those risks by adopting a Lean In, Neutral Stance, or Lean Away posture >> zetaglobal.com/resource-cent… #emailmarketing #digitalmarketing
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Whether provided by inboxes or agents, AI summaries create lots of new risks for marketers. Join us tomorrow as we discuss how to create a detailed mitigation strategy to protect your email program > zetaglobal.zoom.us/webinar/r… #emailmarketing #digitalmarketing
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Brands are shifting budget from higher-ROI owned channels like email marketing to lower-ROI paid channels. What’s going on? zetaglobal.com/resource-cent… #emailmarketing #digitalmarketing
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Whether provided by inboxes or via agents, AI summaries create a host of new risks for marketers. Join us on Sept. 16 as we discuss how to create a detailed mitigation strategy to protect your email marketing program >> zetaglobal.zoom.us/webinar/r…
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Vibe coding makes the idea of homegrown software more seductive—easier, faster, and cheaper—while making nearly everything that’s needed post-launch even more difficult. zetaglobal.com/resource-cent…
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Chad S. White retweeted
Holistic Email@HolisticEmailSep 9
Gen AI might well be able to generate a mountain of copy easily but copy was never the bottleneck. ⌛ Kath Pay examines why AI hasn't been the silver bullet to Marketing's time problem and can't be in her new article on Martech! tinyurl.com/3bfb6xjr #EmailMarketing

Why AI hasn’t solved marketing’s time problem | MarTech

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or better work.

martech.org
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Chad S. White retweeted
Paul Roetzer
@paulroetzerSep 8
Feels like OpenAI is getting out ahead of some potential massive blowback when enterprises find out their proprietary and confidential data may not be so proprietary and confidential after all.
Mark Chen
@markchen90Sep 8
Two things to distinguish: Did any human or agent look at user data as part of the Navier Stokes effort? No. Do we use user feedback and de-identified data to improve ChatGPT and Codex in a holistic way? Yes. And so does every LLM company.
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Replace these outdated digital marketing goals with these new goals that are better aligned with how the world functions today >> cmswire.com/digital-marketin… #digitalmarketing

Is Your Brand Chasing the Wrong Marketing Goals?

Four old marketing goals are obsolete. Here's what to prioritize instead as AI reshapes search, privacy and customer messaging.

cmswire.com
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The Last Word on August 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… emailmarketingrules.com/the-…
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Chad S. White retweeted
DMBeat@DMBeatSep 3
Is Your Brand Chasing the Wrong Marketing Goals? by @chadswhite cmswire.com/digital-marketin…

Is Your Brand Chasing the Wrong Marketing Goals?

Four old marketing goals are obsolete. Here's what to prioritize instead as AI reshapes search, privacy and customer messaging.

cmswire.com
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The issue of ethics in digital marketing is being supercharged by advancements in data management, machine learning, generative AI, and AI agents. Here’s an exploration to spark internal conversations >> cmswire.com/digital-marketin… #digitalmarketing #artificialintelligence

How Ethical Are Your Digital Marketing Tactics?

AI agents can optimize almost anything. The harder question: Should they? Use this interactive ethics audit to test your team’s boundaries.

cmswire.com
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Just like retailers deck out their stores to signal that it’s time for holiday shopping, marketers should introduce the same festive visual signals into their campaigns. Here’s how >> zetaglobal.com/resource-cent… #digitalmarketing #emailmarketing
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Chad S. White retweeted
Stefanie Feldman@StefFeldmanAug 28
AI policy data dump! Here's what 56,000 Americans told CSAIP about 79 AI policies: Significant support for policies that are straightforwardly redistributive (transfer resources from corporations/wealthiest to support workers/families), & that put AI companies on the hook
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Whether provided by inboxes or agents, AI summaries create lots of new risks for marketers. Join us on Sept. 16 as we discuss how to create a detailed mitigation strategy to protect your subscriber relationships > zetaglobal.zoom.us/webinar/r… #emailmarketing #digitalmarketing
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We examined the subject lines of 22,000 campaigns sent by retailers during the 2025 holiday season and uncovered some interesting optimization opportunities >> zetaglobal.com/resource-cent… #emailmarketing #digitalmarketing
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