@ceokasper

🚀 E-commerce Innovator | 2-decade journey mastering the e-commerce universe | Transforming how we buy and sell online | Sharing insights

Joined September 2013
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Morning ops anchor: run a daily “checkout health” sweep. 1) payment auth rate by metMorning ops anchor: run a daily checkout health sweep. 1) payment auth rate by method 2) top checkout errors 3) shipping rate/surcharge drift 4) promo stacking edge cases If checkout breaks, nothing else matters.hod 2) top
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Ecom ops PSA: your growth problem is usually an *alerting* problem. Here are 7 “boring” checks I want on a daily dashboard before I spend $1 more on ads:
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4) Top 10 SKUs by revenue: in-stock % + days of cover 5) Carrier cutoff hit rate + late-ship % 6) Refunds/returns: reasons % (defect vs sizing vs "not as described") These are the silent conversion killers.
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7) Support backlog + top 5 ticket tags (shipping status, failed payment, wrong item) If you had to pick ONLY 3 checks to look at daily, what are yours? (Bonus points if you share the thresholds that page you.)
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Before you launch a big promo, run a 5-scenario “$1 test order” matrix. 1) No discount 2) Best promo 3) Promo edge case (stack/exclusion) 4) International shipping 5) High-risk fraud/payment method If any of these surprises you in admin… it’ll surprise customers at 10× volume.
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Bonus: during the spike, assign one “owner” each for promo rules / shipping rules / inventory feeds. If conversion tanks at 9:03am, you want a rollback decision in minutes — not a Slack thread.
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Morning ecommerce ops checklist: 1) Scan return reasons (top 3). 2) Pick one PDP fix that removes pre-purchase questions. 3) Audit the last 10 discount codes used (any accidental stackers?). Small boring wins compound.
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Ecommerce “growth” failures are usually ops failures. A simple pre-spike checklist I’ve used when traffic is about to jump:
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2) Promo stacking: try your top 5 coupon combos. Confirm exclusions. Verify free shipping threshold math actually matches the cart.
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3) Inventory/ATP: spot-check top SKUs + bundles. Validate OOS/backorder behavior and oversell settings match your CX promise.
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Morning commerce ops anchor: 1) Conversion gains often come from boring fixes: PDP speed, inventory accuracy, checkout errors. 2) For promos: measure lift vs margin + fulfillment capacity, not just GMV. 3) CX lever this week: proactive shipping ETAs + easy exchanges. What are you focusing on today—growth, margin, or ops stability?
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Sunday-night ops preflight before you push traffic: 5 checks that prevent 80% of the “why is this broken?” Monday morning Slack threads 🧵
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4) Payments / fraud - monitor auth + decline rate + error spikes - know your “kill switches” (3DS, velocity limits, gateway failover) Have a rollback plan before you need it.
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5) WISMO early warning Watch what moves *before* tickets: - order→ship time - pick/pack backlog - carrier scan latency What’s on your pre-spike checklist?
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Most ecommerce “fires” are just configuration drift. My 10-minute pre-spike preflight (thread):
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1) Promo logic - stacking + exclusions + min spend - run 2–3 test carts (incl. edge cases) If you can’t explain why a discount applied, it’ll break at the worst time.
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