Hotel developers are increasingly cautious as economic optimism comes under scrutiny. "People said we have 1-2 years left in our current cycle for the past 3-4 years, so yes, we're cautious. - Apollo Global's Daniel Kwon #IMN

.@rlhco is partnering with Peanut Robotics to develop an automated housekeeper, and it’s here today!

Sims shared a similar sentiment to the importance of franchisees: "We are nothing without you. We don't succeed without you. @RLHCO #RLHC2018

Gary Sims, COO at @RLHC, want to put to bed the question of the importance of brands in hospitality: "Without [brands] we become nothing. Brands are the difference between your success and failure in almost any case." #RLHC2018

We have seen hotel companies increase their attention to detain in the tech sector, but @RLHCO's Greg Mount says it's not enough, and that a more targeted effort is needed to succeed against tech giants. "No matter how big Marriott is, they'll never be Google." #RLHC2018

.@rlhco’s Greg Mount takes the stage calling for continued innovation: “You can’t wait for the future, you need to create it.” #rlh2018

The 2018 @RedLionHotels conference is about to start! I’ll be tweeting out details as the show continues! #rlhc2018

It's all work and no play at this year's HX show #HX #HX2018

Hotel industry RevPAR declined for the first time in 102 months this past September. Before you duck for cover, if you exclude Houston the industry is actually up 4 percent overall!

It's November, so that means we're back at the @HXHotel conference in New York! I'll be covering the show and tweeting today and tomorrow, check back here for updates #hxhotel #hx2018

Dorothy Dowling, SVP and chief marketing officer at @BestWestern, said the company is refining its sales culture this year, including a new award at its annual brand conference

Ron Pohl, @BestWestern's SVP and COO, said the company's VR training tool now offers 27 distinct scenarios. Do any hoteliers miss role playing in training? Anyone?

Nobody in the hotel industry can conclusively say when this cycle will end, but @BestWestern's David Kong said now is the time to focus on conversions. Construction just costs too much.

.@BestWestern president and CEO David Kong: "Innovation is not about launching gadgets or adopting some new technology, it's the motivation to think differently."

James Cosgrove, board chairman at @BestWestern, looked back on his father joining the company 40 years ago, when $2,000 earned a franchisee their branded signage and a trip to Phoenix for training.

I appreciate any event that starts at 9 am, but has the presence of mind to bring a DJ #bestwestern

.@BestWestern's brand conference is about to begin! Check back throughout the morning for updates!

Hoteliers are arriving in Grapevine, Texas for @BestWestern's annual brand conference, and I'll be covering the whole thing bright and early tomorrow! Stay tuned!

Steve Hennis at @Hotelology said that most of the new #hotel brands out there claiming to be unique are failing to stand out. I have to admit, some of these things are... A lot like the others.