Marques Brownlee (YouTuber with 18M subs) is teaching us a MILLION DOLLAR LESSON (literally) It’s that it’s better to have a piece of a watermelon than a whole grape This past week, Tech YouTuber MKBHD, announced that he just signed a 4 year, $1 Million Dollar contract with the wallet company Ridge For $250k/yr + equity, Marques will be the Chief Creative Partner and the face of the brand In exchange, Ridge is giving Marques the opportunity to launch quality physical products that are perfect for his target audience Could Marques have created and launched his own products and brand? Sure. But he would have to spend thousands of dollars and lots of time/resources on market research, finding/testing manufacturers, building a team, taking huge risks, etc Could Ridge try to build their own brand on social media to reach millions? Sure. But they would have to spend a lot time/resources growing a dedicated audience (which studies have proven that is harder to do as a corporate facing brand) Both brands are able to leverage each other and likely make more money together than they would alone Owning 100% of 0 is still 0 Partnerships that are equally beneficial, where everyone involved brings value to the table.. wins every time I rather have a piece of a watermelon, than a whole grape 💪🏾