Advisor | Non Executive Director | #Marketing Transformation Enthusiast | #MarTech / #FinTech commentator
London
Joined December 2010
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Explore how AI agents can elevate your B2B social strategy. Discover tools that help streamline engagement, optimise content creation, and enhance overall results. Start leveraging technology to stay ahead in the competitive landscape. Learn more here: okt.to/bKmGC9
That’s why we wrote The Social B2B Organization.
Part II is a playbook for going from theory to action, and building a social-first strategy that actually delivers results.
Think of it as your B2B Couch to 5K.
🇬🇧: okt.to/cFEPgl
🇺🇸: okt.to/rQqiOM
And here’s the point: In B2B sales and marketing, I hear the same resistance I had to running:
“We’re not built for this.”
“Social isn’t for us.”
“Our team won’t buy in.”
The problem isn’t capability, it’s belief.
By Week 5, I hit the goal.
Sub-35 minutes. But I kept going. Finished the programme.
Now I run 5K weekly. Still hate it. Still do it.
They decided:
No sub-35 5K = No Christmas dinner.
Cue: @Couchto5K the NHS 5K app.
Week 1 = run 60 seconds.
I genuinely thought I’d have to fake an injury by Week 2.
But I kept showing up.
On holiday with the family, I realised I was out of shape. One of my children, reading a #StevenBartlett book, casually said:
“Dad, what’s your forfeit if you don’t run a sub-35min 5K before Christmas?”
The family didn’t wait for an answer…
The idea of running a 5K was enough to make me break into a cold sweat
and not from exercise.
This summer, something happened that reminded me how transformation starts, in life and in B2B.
The folks at @Oktopost are looking for new talent to join our dynamic team. If you're passionate about making a difference and ready for a challenge, we want to hear from you. Check out the available positions at okt.to/2XhtjH
Discover the incredible value of HCLTech's Ambassadors Club, an innovative employee advocacy program that empowers employees to become brand champions: okt.to/X4vmkZ
Colin Day retweeted
Doing something I don’t usually do on a Friday, sharing a podcast where I’m the guest.
I joined Marcus Sherwin on #NotJustAds to talk:
– Social-first strategy
– Employee advocacy
– Why B2B trust starts before sales
Listen in: okt.to/UXNnsH
Colin Day retweeted
The CMO role isn’t disappearing, it’s evolving. And in today’s AI-driven enterprise, that evolution is overdue. @FastCompany
okt.to/nzBDeR
Colin Day retweeted
AI success in B2B doesn’t start with a platform; it starts with a plan.
Capability isn’t the issue, clarity is.
Listen to this episode of @Oktopost’s #RadicallyTransparent podcast to learn more: okt.to/Ln1bM3
Colin Day retweeted
At @Oktopost, we work with B2B brands, law firms included, on turning social, advocacy and content into actual business outcomes.
Not traffic. Not noise. Real impact.
okt.to/IoJOFn
Colin Day retweeted
Looking for your next career move? Come join our Product team at @Oktopost..
okt.to/f1ZiSl
Colin Day retweeted
Check out the latest insights on the 25 fastest-growing job markets in the U.S. by 2025. okt.to/YCiEPr
Grand Rapids is on the list, and @Oktopost is hiring there. Check out the openings here: okt.to/m89RYW
okt.to/M65204
Still worth your time in 2025.
If you’re building a social-first B2B strategy, it’ll hit the mark.
Let me know what stands out.
#B2B #MarketingStrategy #TheSocialB2BOrganization
Still unsure about executive visibility? This might be the conversation that changes your mind.
On Wednesday, 5th Nov, I’m joining a live panel with #Pavillon & @Oktopost on how exec presence drives business outcomes. Register here, it's free to attend: okt.to/RF2ahz
Looking for your next career move? Come join our Product team at @Oktopost..
okt.to/f1ZiSl
AI success in B2B doesn’t start with a platform; it starts with a plan.
Capability isn’t the issue, clarity is.
Listen to this episode of @Oktopost’s #RadicallyTransparent podcast to learn more: okt.to/Ln1bM3
The CMO role isn’t disappearing, it’s evolving. And in today’s AI-driven enterprise, that evolution is overdue. @FastCompany
okt.to/nzBDeR