Overpaid & Underworked ⍟ Making TikToks for brands ⍟ Sold my FBA brand to private equity ⍟ Retired head of marketing at tech

Florida
Joined July 2009
Another @Likewize bait n switch. My 2023 MBP trade-in being devalued 80% for damage that doesn’t exist Emily from @AppleSupport said my options are to drive 2.5 hrs to the nearest apple store. Or get my mbp back and sell it somewhere else
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@tim_cook online trade-ins sent to your third-party contractors are a nightmare Small business owner here in Tallahassee with our entire tech stack on @Apple Anyone else getting bait-and-switched by Apple trade-ins lately? @verge @MacRumors
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Biggest TikTok Shop creator wins from August!! The last one is nearly a TTS record… 1. CC hit yet ANOTHER $25k+ month🚀
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cctapps retweeted
The number 1 tip for five star reviews? Deliver a better product than what your marketing sold
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What was I on in 2022 and why did I wait until May 2025 to hop on TikTok affiliate?
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TikTok Shop today is what dropshipping was in 2016 With zero experience as a creator, my first post for a cocoa powder went viral on May 4 Spun up 2 more accounts later in the month and closed at a little over $12k in commissions
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anyone else having issues with @mercury inbound payments today? i usually get daily payouts from @Stripe @Shopify @PayPal by 8:30am but they still haven’t hit. originating payouts are confirmed as usual but not yet recognized in mercury
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earlier this month i found a winner scaled in 1 week died in 1 day and slowly brought it back to life the past 2 weeks taking this to $30k per day next month
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anyone else scaling on a sunday?
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this guy @AlexHormozi is everywhere i'm doing product research for dropshipping and $100M Offers is on the list of trending products for anyone curious, the book launched less than a week ago and made over $1M in sales (shophunter usually only tracks 70-90% of actual sales)
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meta interest targeting in 2023 is hit or miss after you've validated that a product sells, test a broad CBO - no interests - no age/gender - top 4 markets (US, AU, NZ, CA) targeting comes in with your creatives
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no scripts ever i give them the framework below and the landing page link, that's it UGC ads shouldn't feel scripted, it's supposed to be a little rough the best performing ones feel like you're watching a friend's post
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test new creatives every 3-4 weeks on meta weekly on tiktok
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top 3 vanity metrics useless for growing an ecom empire: 1. CPM 2. CPC 3. revenue the only ones that actually matter: 1. CPA 2. LTV 3. profits
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week 1 of this hair care product is almost over tomorrow we scale here’s what to look for your first week testing a new product 🧵
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plan for week 2: launch $100 CBO for the best performing interest then $100 CBO for the 2nd best the next day, and another for the 3rd the day after that i still don't want to scale too quick at lower budgets, scaling too fast can kill the optimization
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i'll also look for new interests so schedule $20 ABOs in interests related to the ones that performed maybe test a couple that are completely left field just for fun i'm going $20 this time (instead of $10) because i already know the product is a winner
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