Great example of what a long-term partnership can do for a brand. Vans' early and continuous investment in Peralta built a strong trust and relationship between the two, allowing Peralta to authentically promote the brand to his audience #InfluencerCode ctpost.com/business/article/…

Such an interesting and successful use of influencer marketing by HeadCount.org to increase voter registration. David Dobrik's Tesla giveaway resulting in 120K people registering to vote. #InfluencerCode forbes.com/sites/abrambrown/…

When crafting a pitch to an influencer, do not make a direct ask. Instead, show that you know about the influencer and what is important to them and then tell them how you can help them. @InfluencercodeU #influencercode

Brand ambassadors are powerful long-term investment for companies. There are 5 subsets of brand ambassadors that businesses can leverage: happy customers, social butterflies, opinion leaders within, critics, and employees. @InfluencercodeU #influencercode

Today, many think of “influencing” as a profession. However, influence is an outcome, not a profession. There are 5 factors to analyze when considering influence: relationship, content type and quality, brand alignment, audience, and authenticity. #influencercode @InfluencercodeU

Social listening is an important practice for companies. It helps companies understand their target audience is saying about their brand health, their industry, their competitors, their campaigns, and their events. #influencermarketing #InfluencerCode