Google Analytics 4 is free. It's also confusing, cookie-hungry, forces a consent banner on every visitor, and sends your users' data to Google. 37,000 developers decided there's a better way. @caozilla — 37,000 GitHub stars, 7,200 forks, MIT licensed, and shipping faster than ever in 2026. Here's what privacy-first analytics actually looks like: → No cookies — zero consent banner required, GDPR compliant by design → Real-time dashboard — live visitor counts and pageviews instantly → Custom event tracking — button clicks, form submissions, conversions → Session Replay — watch real user sessions replayed in the browser → Heatmaps — see exactly where visitors click and scroll (May 2026) → Boards — build custom dashboards on a flexible drag-and-drop canvas → Web Vitals tracking — Core Web Vitals performance metrics built in → Multi-value filtering — slice your data any way you need → White-labeling — your brand, your analytics, your clients → Share pages — send a read-only dashboard link to your team → Self-host: docker compose up -d — running in 2 minutes → Umami Cloud — managed hosting if you'd rather not self-host → Full REST API — programmatic access to all your analytics data Your users' data belongs to you. Not to Google's ad targeting machine. Discovered on OSSphere : ossphere.dev/umami-software/… Are you still sending your users' analytics data to Google — or have you made the switch? Drop it below 👇 #Umami #OpenSource #Analytics #Privacy #BuildInPublic #GDPR #GoogleAnalytics