George retweeted
3 reasons why purpose is killing brand marketing.
1. Purpose statements are bland by design.
They are built by moving up the benefit ladder from the specifics of a business to generic themes common to all brands in the category. This means they all sound the same.
George retweeted
Adobe can do one.
Want to cancel auto-renewal of a subscription? You can't.
Want to cancel your subscription a week before auto-renewal happens? You have to pay an early termination fee.
Looking for an alternative to Lightroom that's easy to use for light photo editing.
George retweeted
This move by @Sonos should have every customer rethinking their continued and future investments. This also affects @IKEAUKSupport since they’re branding themselves together with #Sonos
I, for one, is seriously considering quitting @Sonos altogether.
#Rethink
Wait a fucking minute
@Sonos
I can either let you Brick my £400 speaker and send it to landfill in exchange for 30% off a new one or keep it and I'll stop receiving updates to my entire house full of your products.
Are you having a fucking laugh?
George retweeted
.@The_Ad_viser: Why will brands be investing $1.5 billion into esports by 2022?
It's the audience! @YouGov reports that 72% of all esports watchers are aged between 18-34. And for brands… @Twitch is the channel to be on! #MostContagious #GameChanger
George retweeted
Nobody celebrates diversity more than the PM, says Sajid Javid.
Over the years Johnson has:
- Called Muslim women “letterboxes”
- Called black Africans “piccaninnies” with “watermelon smiles”
- Called gay men “bumboys”
-Said Islamophobia is only “natural"
businessinsider.com/boris-jo…
George retweeted
2 photos, 12 months apart.
2018: One girl, Stockholm
2019: ~4-10 million people, 100s of global cities, every continent. Possibly the largest global protest ever.
Power of one.
From here? Either things change or it will grow.
Unite behind the science. #ClimateStrike 🌱🌏
George retweeted
Sony
Dyson
Panasonic
Lloyds
Unilever
Goldman Sachs
Barclays
Airbus
Flybmi
P&O
HSBC
JP Morgan
UBS
Ford
Hitachi
Toshiba
AXA
Honda
Moneygram
Philips
European Banking Authority
European Medicines Agency
Bank of America
But apparently, it’s got nothing to do with Brexit.
George retweeted
Forty-four days away from Brexit and they haven't got a clue."
A Honda worker accuses the government of "completely incompetent handling" of Brexit and "idiocy of epic proportions".
George retweeted
Re-sharing my top hack of 2018...
If you have to transcribe audio - say, of interviews - here’s how to save yourself time/headaches/£££:
1) Upload the audio to YouTube as a private file
2) Come back 30 mins later
3) Download transcript
4) Thank me later
George retweeted
'Hey James, we've got the option to recommend Messenger Ads for [client campaign], can you give us a couple of slides?'
'Sure. The slides will say 'DO NOT BUY THIS AD UNIT' and will be covered in red flags - that OK?'
'...'
'...'
'So we shouldn't recommend them then?'
'No'
George retweeted
We added @Friendshipcoin $FSC to the @CheddurApp! #FriendshipCoin is a #cryptocurrency which donates to charities based on the decision of the community! Use the #Cheddur app to learn about the project, keep an eye on the price, review it, and accept #FSC donations!
George retweeted
We just completed our second donation. This one was 100% of the profit (plus a few dollars) from the t-shirt sales. We donated $150 to St. Jude Children's Research Hospital. #FriendshipCoin #charity #cryptocurrency
George retweeted
Setting up a @Friendshipcoin $FSC #masternode with MNitra is like peeing your pants. Everybody can see how easy it is, but only you feel the warmth (check friendshipcoin.com/ and you'll get the reference 😂)
youtu.be/RiFTxKEpHzo
George retweeted
#FriendshipCoin is now live for voting on CryptalDash. Go vote to get us listed! cryptaldash.com/new-coin-lis…
George retweeted
my first masternode ever is up and running! $FSC, #friendshipcoin
it's like a Dogecoin - cheap and fun, but they also have a noble cause - each month these guys donate 1% of the mined coins to charity! 👍
George retweeted
The new GUI Wallet is live! It now has support for protecting Masternode collateral on send and a Masternode screen for simple setup and status of your Masternodes.
You can download here:
Windows : friendshipcoin.com/download/…
Mac: friendshipcoin.com/download/…
George retweeted
#FB Q1 2018 results are out and there's no affect from the backlash of the @CamAnalytica scandal - investor.fb.com/
