Same as it ever was. Past. Present. Future. 🪨. 💻. 🤖. As our discussion drew to a close, the overarching mood of the students was one of optimism. They are up for the challenge. And they see AI as a new resource to be excited by. There are two ways to regard technological development. As a threat. Or as a promise. Created in 1977, the resonance this ad still has today is a testament to its brilliance. Computer technology has given humans more time to create, and released them from the day-to-day tasks that limit their self-fulfilment. Imagine what AI could give us. To treat technology as a threat would halt progress. As a promise it makes tomorrow look a lot brighter. ☀️ - - - Two men were watching a mechanical excavator on a building site. “If it wasn’t for that machine,” said one, “twelve men with shovels could be doing that job.” “Yes,” replied the other, “and if it wasn’t for your twelve shovels, two hundred men with teaspoons could be doing that job." Year: 1977 Client: IBM Agency: Saatchi & Saatchi UK Creative Director: Jeremy Sinclair Art Direction: Colin Bebrouth - - -