Take advantage of the big market share and each host's unique charisma.

Typically, podcast ads engage the audience more than radio ads do. This will result in a much higher overall engagement rate!

If the ad is voiced live by hosts, schedule the pushes around the time you know the ad will be announced.

Send them a push to let them play a mini-game for a chance to win even better discounts.

One way to do this is to tie the audio tag of a sponsored message to a coupon for their product.

so there's a huge opportunity to use push notifications to engage

Podcasts are driven by mobility. 64% of podcasts are being listened to on a smartphone or tablet...

There is a huge opportunity to target your advertising towards these listeners! Check back later to learn more.

Did you know that same amount of people that use Twitter also regularly listen to podcasts?

If they are at the gym, send them a coupon to GNC. If they are at work, an afternoon giveaway will cheer them up.

And take advantage of geo-location technology to determine the whereabouts of the listener.

Or, tag top songs across several genres and tie them pushes for general coupons and giveaways.

So audio tag these ads and send reminders with coupons later in the day

Pandora plays up to 7 ads an hour…

And push notifications are a great solution to reengage them!

Daytime listeners are typically engaged in something else or considered "distracted listeners"

These types of listeners stream all day long in the background (at work, at the gym, in the kitchen, etc.)

Check out our story this afternoon as we show a great opportunity to target advertising directed towards these everyday music streamers

US streaming music revenues continue to soar; they increased about 29% last year to reach $1.87 billion.

Why is digital advertising so beneficial and important? #revenue #efficiency #retention #personalization #advertising #marketing