2017 I joined @AlexHormozi’s gym launch and learned how see $3-$4 back from every $1 spent on Facebook ADs This was the highest ROI coaching program I’ve ever joined. Here’s what I learned 👇

It’s happening….@d_grimripper is going to be joining me for a FREE Live Q&A this Friday @ 2pm EST This is your chance to learn from a killer Affiliate who was hitting $200,000+ per day with basically no team 🤯 300 spots on our live call and we already filled over 200 of them in less than 24 hours Register here now webinar.bulletproofscaling.c…

Should I do a live Q&A with Jordan Deskoski this Friday? He’s down to share how he scaled to $226,000 per day in revenue as an affiliate + what he’s doing in the ecom space now

Imagine being such a scumbag that you make ads like this to steal money from people 🙈 miraclehopeglobal.org/arlett

Just dropped a podcast with marketing legend @Whiskeyatx Tons of sauce in here - enjoy 🫡 youtube.com/watch?v=AeJPrOPK…

FREE Live Q&A: 67 Million Dollars In Revenue In 90 Days with guest James Van Elswyk 13-year veteran that's made millions across all the niches: lead gen, ecom, agency, events, telehealth 
Learn from one of the top performance marketers on how you can scale to big numbers and profits in everything from affiliate offers to your own offer webinar.bulletproofscaling.c…

Gonna be crazy tomorrow - can’t wait to host @Whiskeyatx. He’s spending more in a day than most do in a year (or more)

Just dropped an awesome podcast with @timburd - The Godfather of Facebook ADs He shared how he got started in the lead gen and affiliate space years ago and how he’s been able to scale to huge numbers not just running campaigns but also running a call center to handle closing and intake Tons of lessons in here - check it out below youtu.be/YHmRglontMk?si=wNEZ…

Join me for a FREE live Q&A with @Whiskeyatx Friday September 18th @ 3pm EST $500 Million in Ad Spend - This Ain't My First Rodeo & The Whiskey-Soaked Truth About Why Your Creative Team Is Shooting Blanks Some topics we’ll be covering - What our testing structure looks like now - How important landers are - How we're looking to reorganize the team - How we're looking to comp them out 300 spots are open on the zoom webinar - register now, first come first serve! webinar.bulletproofscaling.c…

I'm hosting a Free live Q & A event with @smaxor this Thursday sept 3rd @ 1pm EST How AI Will Shape the Next 5 Years Online Jason has spent 25+ years buying media online. He and John break down exactly where AI is taking affiliate marketing, lead gen, and pay-per-call — and how to get ahead of it instead of getting run over webinar.bulletproofscaling.c…

Battling over media buying styles with @whiskeyatx and @jordanmenard at @GeekEx_Edu Las Vegas. Can’t wait for this event January 9-11 Signup if you haven’t yet events.geekex.com/2026/las-v…

I sat down in Malaysia 🇲🇾 with Ecom legend @heystevetan for one of my best and final podcasts of 2025 We talk all things Ecom, personal brand building with content distribution and how he built one of the largest Entreprenuer communities with it youtu.be/PuEsgzv8g4c?si=DhUA…

Andromeda is overhyped and almost every Facebook ADs YouTuber is using it to clickbait their videos People talking about it like it’s the AD Apocalypse 😂 I haven’t seen much change and we’re spending up to $50k per day across a handful of offers We already had a good amount of diversity in style, format and iteration of ads for the last year (a big focus of our team) But for every “truth” you hear from a YouTuber, I still see some of our campaigns spending thousands per day with good metrics that have our best 3-5 ads sitting in them for weeks (OG scaling style) The ONE difference I can note is that the algorithm seems to be rewarding slower scaling - 20% increases every day or so vs my typical CHAD style of doubling up the budget, sometimes multiple times per day when I would see fit If you’ve had a different experience I’d love to hear it in the comments 🫡

Just landed in Miami - I still can’t understand why more people don’t have @GlobalEntry 🤷🏻‍♂️ Free with many popular credit cards and saves you hours of your life even if you only fly a few times a year Also included TSA pre-check at no extra charge

What everyone saw @AlexHormozi do over the last 2 days was absolutely remarkable and executes on all of these ideas + how he’s evolved as a personal brand, admittedly seeing there so much more beyond the paid traffic game. I’m excited to do the same we push my personal brand 🔥

5) When we tested a “6 week challenge” non-free challenge, it would cost us $450+ to sell a $300 program with a worse LTV off $1,000. You can see the power of the offer change

4) Offer is king - @AlexHormozi had us collect $700 for a “Free” 6 week challenge. My cost per acquisition (CPA) was only $300. My customer LTV was $2,000+ which left us with tons of room to scale.

3) However you should still cut your CPA as much as possible. I hear “gurus” talk about not focusing on front end margin, but this is foolish. If you can liquidate, if not profit from a front end acquisition + increase your overall customer value, why wouldn’t you?

2) It’s often easier to increase your Average Order Value (AOV) and Lifetime Value (LTV) by 2-3X rather than to cut your Cost Per Acquisition (CPA) by 2-3X