Story, Art & Design. Design Partner @Sequoia former @Twitter @DWAnimation Alum: @BrownUniversity @RISD Guest Lectures at @Stanford @HarvardGSD

Global
Joined October 2008
Weekly newsletter on Story, Art, and Design. Subscribe for free jamesbuckhouse.substack.com/
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Steph, I’m so excited for your new fund! Steph has an incredible nose for new and contrarian markets. She hosted a @sequoia team dinner in her living room in 2017 so her housemate @karpathy could talk to us about the future of AI. She backed @tavus and AI generated avatars before generative AI ever went mainstream. She believed in open source AI with @reflection_ai when everyone thought it was a two-horse race. Now Beam is one of the leading US open models. She invested in @SkildAI before physical AI was consensus, and now they're at nine figures in revenue. She even saw the potential of AI entertainment long before anyone with @lilmiquela. On top of all that, she’s a lovely, loyal, hardworking human and friend who I’ve been lucky to work with for the past decade. ❤️
I’m starting a new early-stage AI fund, doing what I love: partnering with founders from company formation on bold bets, long before consensus. The fund’s LPs will include Sequoia, Jeff Dean, Sachin Katti, Philip Wong (my Stanford professor and Chief Scientist adviser to TSMC), and others whose work has shaped our industry and how I think about AI’s future. I’ll remain a partner at Sequoia and keep serving on my boards on Sequoia’s behalf. Sequoia has been my home for the past 11 years. I joined as the youngest investor the firm had ever hired. I grew up here. Through years of intense debate and shared work, I found lifelong mentors and friends who took me under their wing and taught me this craft. They taught me to aim high and take big swings. I’ll carry that into what I build: outsized ambition, relentless truth-seeking and curiosity, and a refusal to become complacent. Working alongside founders has made me want to build something of my own: a firm shaped from day one around the convictions I’ve developed over the past decade. Life has taught me not to take time for granted. This is how I want to spend mine. Why now We’re seeing a new way of building companies in today’s AI era. Research and products often advance together. A breakthrough can open a market or accelerate a business far faster than expected. Some companies require extraordinary capital and compute early on. Others reach meaningful scale with remarkably small teams. The rules for how big these businesses can get, and how fast, are being rewritten. But early on, the technology is unproven, the resources required enormous, and the vision seemingly implausible. This is what I love most: seeing the potential right from the beginning, and helping founders realize their full scale of ambition. More than ever, it starts with an extreme willingness to believe early, with bold, independent conviction in a founder’s technical insight before any product or market validation. Then, it means helping founders take the biggest swings, giving the rare, long-term patience to see those bets through uncertainty, ambiguity, and turbulence, and serving as a level head when the stakes are highest. I learned this kind of partnership at Sequoia. It’s the foundation of the firm I’m building. Believing before consensus My fascination with AI’s potential took root at Stanford in the early-to-mid 2010s, studying computer science and working in Andrew Ng’s lab. The friendships I formed connected me to a community whose people and ideas would help shape modern AI and build some of our generation’s defining companies. What stayed with me was the gap between what those people saw was possible and what the wider world could imagine. I’m drawn to founders pursuing ambitions that sound impossible today. I start with a simple question: “What if everything goes right?” Then we work backward together to make it happen. In 2023, Deepak and Abhinav set out to build a general-purpose robot brain at @SkildAI, before physical AI was a consensus bet. Their sim-to-real breakthroughs gave me conviction where earlier robotics approaches had fallen short. But the data flywheel required deployment at scale. We made commercialization as urgent as research and brought in strategic partners like NVIDIA and SoftBank to support the ambition. Three years in, Skild is advancing the frontier of physical AI with nine figures in annualized revenue. In 2024, Ioannis and Misha founded @reflection_ai with an insight into scaling reinforcement learning. As that grew into the ambition to build a Western frontier lab for open models, the hard question was how a startup competes with labs spending tens of billions. An introduction to NVIDIA and many compute calls and recruiting events later, the team has built Beam, now one of the leading US open models. In 2025, Anna and Azalia, the co-creators of AlphaChip, founded @RicursiveAI to design models and hardware together. From day one, we made early customers and ecosystem partners a priority. Today, they are showing order-of-magnitude improvements on real workloads, working with some of the industry’s most consequential players, and reaching a defining inflection point. The ambition keeps growing as these companies scale. @linear has always had a kind of magic to it. Now it’s the system a new generation of AI companies builds on, for teams and agents alike. @tavus saw early that we’d one day talk to AI the way we talk to each other. Today, it’s building the human computing interface for a world of AI colleagues. @Mach_Industries began as hydrogen experiments in an MIT dorm room. It has since become one of the most exciting next-generation defense companies. Making the ambition possible Being a first believer is only the beginning. Compute falls through. A deep-pocketed incumbent makes your mission its top priority. A breakthrough changes the opportunity and the capital required overnight. These are stomach-churning moments, and early belief carries a responsibility to help make the bet work. This is the partnership I love: turning the full ambition into concrete steps. Raising capital, securing compute and strategic partners, recruiting exceptional people, and winning the first customers together. Thinking several moves ahead while solving what’s in front of us. And as breakthroughs open new possibilities, helping founders dream even bigger. Thank you To the founders I’ve worked with: thank you for trusting me and Sequoia to be your first partner and first believer. It’s been the joy of a lifetime, and I can’t wait to keep building together. Thank you to Alfred and Pat for your leadership of Sequoia and your support of my next chapter. To Roelof, for bringing me into Sequoia and believing in me from the beginning. Alfred and Roelof, you have been mentors in investing and in life. So much of what I know, and the investor I’ve become, comes from your guidance and generosity over the years. To Bill, for the close partnership and wealth of knowledge, always wrapped in humility. To Shaun, for showing me how to think deeply and imaginatively. To Michael Moritz, for inspiring 22-year-old me to dream big. To Doug, for teaching me to keep things simple. To Bogie and Jess, for bringing joy to the everyday and perspective on what matters. And to all my Sequoia teammates, for the friendship, camaraderie, and lessons I’ll carry with me. To my family, especially my husband and my brother, who have each started companies of their own: thank you for giving me the courage to take this leap. Let’s get to work!
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Stephanie Zhan and I first met at Stanford, when I was a guest lecturer for Jennifer @aaker 's class, where I was going on about the structure of story, happiness, hope, and creativity and @stephzhan was the absolutely /stand-out/ TA. She jumped from Stanford to Sequoia where we started together over a decade ago, and I've been cheering for her ever since. (BTW... if you are ever looking for incredibly talented people, might I suggest wandering into Prof Aaker's classes and saying hello to the TAs? Why do I suggest this?? E-V-E-R-Y time they turn out to be very special people...) Stephanie and I worked on many projects together, most done under the radar, most without drawing attention to ourselves. She moves with curiosity, conviction, and courage. Any founder would be very lucky to partner with her. Congrats Steph!!! ! ! ! ! ! !! You're the best!
I’m starting a new early-stage AI fund, doing what I love: partnering with founders from company formation on bold bets, long before consensus. The fund’s LPs will include Sequoia, Jeff Dean, Sachin Katti, Philip Wong (my Stanford professor and Chief Scientist adviser to TSMC), and others whose work has shaped our industry and how I think about AI’s future. I’ll remain a partner at Sequoia and keep serving on my boards on Sequoia’s behalf. Sequoia has been my home for the past 11 years. I joined as the youngest investor the firm had ever hired. I grew up here. Through years of intense debate and shared work, I found lifelong mentors and friends who took me under their wing and taught me this craft. They taught me to aim high and take big swings. I’ll carry that into what I build: outsized ambition, relentless truth-seeking and curiosity, and a refusal to become complacent. Working alongside founders has made me want to build something of my own: a firm shaped from day one around the convictions I’ve developed over the past decade. Life has taught me not to take time for granted. This is how I want to spend mine. Why now We’re seeing a new way of building companies in today’s AI era. Research and products often advance together. A breakthrough can open a market or accelerate a business far faster than expected. Some companies require extraordinary capital and compute early on. Others reach meaningful scale with remarkably small teams. The rules for how big these businesses can get, and how fast, are being rewritten. But early on, the technology is unproven, the resources required enormous, and the vision seemingly implausible. This is what I love most: seeing the potential right from the beginning, and helping founders realize their full scale of ambition. More than ever, it starts with an extreme willingness to believe early, with bold, independent conviction in a founder’s technical insight before any product or market validation. Then, it means helping founders take the biggest swings, giving the rare, long-term patience to see those bets through uncertainty, ambiguity, and turbulence, and serving as a level head when the stakes are highest. I learned this kind of partnership at Sequoia. It’s the foundation of the firm I’m building. Believing before consensus My fascination with AI’s potential took root at Stanford in the early-to-mid 2010s, studying computer science and working in Andrew Ng’s lab. The friendships I formed connected me to a community whose people and ideas would help shape modern AI and build some of our generation’s defining companies. What stayed with me was the gap between what those people saw was possible and what the wider world could imagine. I’m drawn to founders pursuing ambitions that sound impossible today. I start with a simple question: “What if everything goes right?” Then we work backward together to make it happen. In 2023, Deepak and Abhinav set out to build a general-purpose robot brain at @SkildAI, before physical AI was a consensus bet. Their sim-to-real breakthroughs gave me conviction where earlier robotics approaches had fallen short. But the data flywheel required deployment at scale. We made commercialization as urgent as research and brought in strategic partners like NVIDIA and SoftBank to support the ambition. Three years in, Skild is advancing the frontier of physical AI with nine figures in annualized revenue. In 2024, Ioannis and Misha founded @reflection_ai with an insight into scaling reinforcement learning. As that grew into the ambition to build a Western frontier lab for open models, the hard question was how a startup competes with labs spending tens of billions. An introduction to NVIDIA and many compute calls and recruiting events later, the team has built Beam, now one of the leading US open models. In 2025, Anna and Azalia, the co-creators of AlphaChip, founded @RicursiveAI to design models and hardware together. From day one, we made early customers and ecosystem partners a priority. Today, they are showing order-of-magnitude improvements on real workloads, working with some of the industry’s most consequential players, and reaching a defining inflection point. The ambition keeps growing as these companies scale. @linear has always had a kind of magic to it. Now it’s the system a new generation of AI companies builds on, for teams and agents alike. @tavus saw early that we’d one day talk to AI the way we talk to each other. Today, it’s building the human computing interface for a world of AI colleagues. @Mach_Industries began as hydrogen experiments in an MIT dorm room. It has since become one of the most exciting next-generation defense companies. Making the ambition possible Being a first believer is only the beginning. Compute falls through. A deep-pocketed incumbent makes your mission its top priority. A breakthrough changes the opportunity and the capital required overnight. These are stomach-churning moments, and early belief carries a responsibility to help make the bet work. This is the partnership I love: turning the full ambition into concrete steps. Raising capital, securing compute and strategic partners, recruiting exceptional people, and winning the first customers together. Thinking several moves ahead while solving what’s in front of us. And as breakthroughs open new possibilities, helping founders dream even bigger. Thank you To the founders I’ve worked with: thank you for trusting me and Sequoia to be your first partner and first believer. It’s been the joy of a lifetime, and I can’t wait to keep building together. Thank you to Alfred and Pat for your leadership of Sequoia and your support of my next chapter. To Roelof, for bringing me into Sequoia and believing in me from the beginning. Alfred and Roelof, you have been mentors in investing and in life. So much of what I know, and the investor I’ve become, comes from your guidance and generosity over the years. To Bill, for the close partnership and wealth of knowledge, always wrapped in humility. To Shaun, for showing me how to think deeply and imaginatively. To Michael Moritz, for inspiring 22-year-old me to dream big. To Doug, for teaching me to keep things simple. To Bogie and Jess, for bringing joy to the everyday and perspective on what matters. And to all my Sequoia teammates, for the friendship, camaraderie, and lessons I’ll carry with me. To my family, especially my husband and my brother, who have each started companies of their own: thank you for giving me the courage to take this leap. Let’s get to work!
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Check this: --> State of Design Survey 2026 from Design Better. It takes about 8 minutes; Everyone who answers gets the report for free. tally.so/r/vXGM1A?src=share-…
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Your AI agent can find anyone on the internet. It has no idea who can actually get you to them. Until now. Meet Gigi: the trusted network that gives agents access to people. That investor you've been dying to meet. The engineer you'd hire tomorrow. The dream customer you can't get in front of. Chances are, someone in your extended network knows them. Gigi finds out who. Your agent can now search your network, ask the agents of people you trust to search theirs, and find real warm paths to the people you want to reach. All without exposing anyone's contacts. And without reading a single email or message. Your network is no longer who you know. It's who your agent can get you to. Think of one person you wish you knew. Ask Gigi to find your way in. Link in the comments👇
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If we only use AI to make the things that we already make, just faster, then we're definitely missing out on the most interesting part. From my talk at @lennysan’s Summit, here are four ideas for raising the ceiling, not just the floor: - Have a point of view [5:38] - Encode your standards into the machine [9:07] - Don't confuse done with good [12:21] - Unleash creativity and artistry [16:19] Full talk here: youtu.be/GLvFTMtw4Jk?si=-5Ts…
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Life is short. Skeptics are probably right more often than they are wrong, but they also don't go on epic adventures or get to work on projects that move humanity forward. Ignore the skeptics and build the future!
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Ladies and gentlemen, Sam Wilhoit
how I scaled my design workflow for a global billboard campaign that is live in NYC, Tokyo, London, and cities around the globe using coding agents in @FactoryAI 🧵🧵🧵 this thread is focused on using coding agents to reformat design assets for dozens of billboard panels that are often grouped, cropped, and placed in unexpected ways and less about designing the original motion graphics concept (which was created using a combination of generative AI video footage, and overlay graphics created with code / figma). Before coding agents, formatting all of these panels to spec would take hours / days of non-creative work...
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Last night, I watched @KalGrinberg shock an audience of designers with an actual hot take... Instead of telling designers to comport and contort themselves to become engineers, Kal instead made the claim that designers should design. And that design should be the source of truth. One audience member raised her hand and asked incredulously... (and I'm paraphrasing here...) "so you're asking engineers to just look at your file and do it your way?" And instead of apologizing, or backtracking, or getting sheepish, or backing down, Kal said "yes!" He somehow came across as both emphatic and empathetic; humble and confident. He was not claiming that design ruled of the world and everyone else must bow down, but somehow he still made a bold claim for the importance (and value) of design. It was cool to hear. and here's some of his logic: Coding agents are now so good (and Factory's harness is particularly good), that a good engineer can now one-shot the changes, audit all the discrepancies, and integrate the fixes nearly instantly, and she or he can do it /exactly/ the way they want to, connected exactly how they want to the backend, with the right security checks, in the right branch, following the eng way of doing things, etc. Designers can sort of do this, but engineers do this really really well. Kal stated that eng should control and run the creation of the code, but design should own the design and become the code-owner of the design-related skills your agent (and the eng team) needs to build the design well. With roundtripping into and out of @figma, robust design.md files that agents can follow, long-running agents that can double-check their work against a set of rules, and also /visually/ double-check against the actual design file, and improve themselves with each pass, then maybe having designers who design makes a lot of sense again. What do you think? What's missing from the conversation? What is needed in this evolving moment for us all to make our best work, with the best results for your team (and for humanity)? How might we continue to evolve and change? What is your team doing? Also, side quest: When was the last time you looked at your creative process and asked what you needed to do to ensure your process was tuned for creativity (not just optimized for efficiency?). What is your most interesting, personal thought for the future of creative work?
Your team needs a masterful designer, not an eng intern. 2 years ago I was a design purist. I spent years honing my craft as a product designer, developing an obsessive eye for detail, and expanding my UX knowledge and instincts. Then I started using Factory to get closer to the end-product. I was using agents to translate my design directions into frontend polish. I was shipping code daily, barely even opening Figma anymore. I had evolved into a "design engineer". Somewhere along the way it occurred to me that even with agents, the engineers on my team are just in a league of their own. I can't ship code as fast, the process is often unwieldy, and I still do my best work when I can reach my hands into the screen and move things around on a canvas. Now I'm back where I started: Figma open, jamming on design system and new user flows, high fidelity mockups, etc. But now agents are a core part of the design workflow. I'm codifying my design principles into skills that the eng team can build with.
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this remains one of my fav medium posts... about all the work (and thought! ) that went into underlines on Medium... medium.design/crafting-link-…
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Starting Monday, I'll be full-time on Ballast.Org, a new company grounded in a simple idea: economic value creation and humanitarian impact can compound together. Ballast is a for-profit engine built to grow capital and fund nonprofits in perpetuity. We will build in the world beyond core tech, with an initial portfolio of businesses ranging from real estate to hospitality to industrials.
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learning by doing! super interesting
⚽️ 🤝 🤖 @SkildAI is bringing back self-play, this time for physical AI. Inspired by the World Cup this summer, Skild started from S1 to have a humanoid play soccer against increasingly capable versions of itself: - for 140+ simulated years - only objective during self-play: score goals No new demonstrations. No hand-crafted rewards for dribbling, shielding, tackling, shooting, or recovering from falls. Those behaviors *emerged* because they helped it win, and transferred to a real robot A scalable way for robots to create their own curriculum, improve beyond human-provided data, and keep making themselves better!
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One thing that has always stood out about @itsalfredw and @florian_jue of @ListenLabs is that they're great storytellers and lowkey funny. Alfred started his @Sequoia Arc final presentation by dramatically throwing a stack of papers on the floor. It was a 22-question IKEA survey he had received, printed out. This was accompanied by a joke about him being Swedish and IKEA being 90% of Swedish culture. He painted a crystal clear picture of the problem. Surveys are tedious and shallow. Conversations are fun and deep. His product would deliver fun, deep conversations and strategic insights at scale. He then bravely delivered a *live* demo that was magical. It was of a voice AI asking him about his IKEA experience, with intelligent follow-up questions. Keep in mind this was fall of 2023, so voice AI was not as common back then. It then output a detailed analysis of customer themes and personas. There were a few hiccups, but he recovered smoothly. Later that evening at the Arc afterparty (which happened to be a Halloween party at my house), Florian and Alfred showed up dressed as wizards. This was very on-theme because the company's name at that time was Merlin. Throughout the Listen Labs journey, they have continued to shine at storytelling. An early recruiting video showcased how cool their team was. It wasn't about cracked IOI medalists (although they had 3 of them), it was about how interesting and fun their team's hobbies were, from cake baking to car racing. Dry humor and The Office vibes. My favorite was the Berghain Bouncer Challenge, their SF billboard challenging people to solve a difficult puzzle. 10k people tried it, 430 people solved it (including @timt, who I lost for several days as he was consumed by it), and 60 people got offers to interview. A great way to showcase their high bar and talent magnetism. I still wonder whether the bouncer let the winner in? Now they are joining @salesforce, run by one of the most legendary storyteller CEOs of all time, Marc @Benioff. Maybe one day, after they've learned from the master, Alfred will framemog Marc :-) Congratulations to two exceptional founders and the whole @ListenLabs team. You have executed near-flawlessly. Going from zero to a *realized* outcome this big in just two years is incredible. But you've also managed to keep it fun, funny, and full of personality along the way. Links ⬇️
Congrats to @itsalfredw, @florian_jue, and the entire @listenlabs team. We first met them at a hackathon in 2023, where they were working on what was then called Merlin AI. They stood out as the strongest founders there, so @jesskah invited them to work from a shared space used by Sequoia Arc companies. They quickly became the people to call late at night for office access because they were still working, which is just one example of their commitment to bringing Listen Labs' mission to life. Excited to see what they and @salesforce accomplish together in this next phase.
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Flow has raised a $50M Series B at a $750M valuation, co-led by Antonio Gracias (Valor) and Gavin Baker (Atreides) with Sequoia Capital, Roelof Botha (SpaceX, Block), and more. When I became a mechanical engineer, I wanted to invent. In reality, 90% of the day to day execution work (CAD, excel, sim) was digital manual labour. That’s about to flip. The engineer’s role will change more profoundly than at any point since the invention of CAD, with humans focusing on invention, architecture, tradeoffs and judgement calls, and agents taking the grunt work. Anduril, Joby, Stoke Space, Rivian & many more - Flow is now the default platform for requirements and verification for frontier hardware teams. But it’s not just next-gen anymore. Industry giants including General Motors PPU and Volkswagen & Rivian’s joint venture (RV Tech) are reshaping their core development practices with Flow’s AI. The revolution is just starting. Models are getting better quickly at CAD, analysis, simulation, and tool use. In the next year, AI will move from integrating the work to doing the work. One day, this shift won't just enable us to iterate faster, it will enable us to design a class of products that we could not have dreamt of before. We’re hiring.
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never really understood the purpose of those small holes but makes sense...
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The @BostonCollege Investment Committee (an LP and my beloved alma mater) asked for a few thoughts on what's happening in AI. I recorded a test run yesterday morning and then shared it with my partners, who encouraged me to share it more broadly... so here you go! This is not a sales pitch, it's just a reflection on what we're seeing. And it wasn't intended to be shared, so please pardon the rough edges. loom.com/share/c016702964a04…
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An essay from one of the biggest names in Hollywood and animation (and my old boss from my 12 years at PDI/Dreamworks) on AI and Entertainment. What do you think? What did he get correct? What did he get wrong?
The World is Changing: AI For Creativity By Jeffrey Katzenberg A few months ago, I sat in my office in Silicon Valley and watched as a tech founder showed me something extraordinary. On the screen was a fully realized, beautifully lit, well-composed animated scene. It was stunning and it made me feel exactly what I felt in 1986 watching Luxo Jr. That was the first time I watched a computer-animated 3D character take a breath and seem, against all reason, to have life. It left me in awe. Later that day, I received a text from an artist I've known for thirty years, 350 miles to the south, in the city where I spent most of my career. After seeing a similar video, she texted: "Is this the end of us?" My answer was, "Certainly not.” I have spent the better part of the last decade in Silicon Valley, but the heart of my career has been in Hollywood. Being deeply connected to both worlds means I have deep loyalties to each and a responsibility to speak honestly to both. In 2023, I said that these new AI tools would cut the time and cost of producing world-class animation by as much as ninety percent within three years. Some colleagues were alarmed, many were furious. There is growing fear and resistance surrounding AI within the creative community. I deeply understand it, because I've spent countless hours walking through animation studios watching gifted artists bent over their desks, rebuilding a single second of film for the tenth time because the ninth version wasn't quite right. I've sat in screening rooms where four years of people's labor played out in minutes, and I knew the name of every person that had spent countless hours bringing those images to life. The creative process is a calling, there's really no other way to describe it. From the outside some see resistance. From the inside, it is love. People do not fight this hard for things they don't care about. The pushback coming out of Hollywood represents the collective effort of people who are deeply passionate about their craft. Is History Repeating Itself? The history here is more complicated than either side may realize. In 1906, the most famous composer in America, John Philip Sousa, published an essay titled “The Menace of Mechanical Music." He warned that the phonograph would become "a substitute for human skill, intelligence and soul." Sousa's fight was not really about the machine, it was about money. The machines were playing his compositions, and the men who built them weren't paying him a cent. His campaign helped create the Copyright Act of 1909. He did not stop the technology. He changed the terms under which it could use his work. A hundred years ago, sound came to the movies. We remember it now as a miracle, and it was. What we forget is who paid for it. Before sound, tens of thousands of musicians made their living in the orchestra pits of movie houses, scoring every film live, every night, in towns all over the world. When the soundtrack arrived, the work of one composer and one orchestra was recorded for a film that went into thousands of theaters. The union fought back with everything it had, taking out newspaper ads across the country warning against the menace of "canned music," one of them showing a mechanical man tearing the strings out of a harp while an angel wept. They were not fools, and they were not Luddites. They were right. Those pit jobs did not come back. And yet (this is the part we have to be brave enough to admit), sound gave us the movie musical, the modern score, sfx, sound design, audio engineering, and an art form vastly larger than the one it disrupted. And it helped keep Hollywood in the forefront of world entertainment for the rest of the century and into the next. The loss was real. And yet the art form expanded. This is a story that has been told over and over again. To resist technology is to risk irrelevance. Just look at Kodak or Blockbuster. To embrace technology is to open doors of new possibility. Just consider Apple and Netflix. What I Learned From Walt Disney In the mid-1980s, I was tapped to lead Disney's animation division at a moment when the studio was at an inflection point. Animation wasn't just another business unit. It was the soul of the company, a medium revered because of Walt's genius and his passion. But the production system was cumbersome and unforgiving. A single movie was 125,000 individual hand-drawn and painted cels, photographed one frame at a time. Every revision carried a cost measured in months. These degrees of difficulty shaped the kinds of stories we could tell. We found our way forward in an unexpected place: Walt himself. The Disney archives held astonishing recordings of Walt explaining his creative process. His own writings. His notes and storyboards. Work product captured at every stage of his process. This was truly a gift. Listening, reading, sitting with the work itself, we heard him talk about character, about emotion, about how an audience feels when a character truly comes alive. He talked about making bold choices and refining a scene until it genuinely moved people. We didn't hear a word about pencils or paintbrushes. In fact, Walt was famous for being a technologist, forever hunting for state-of-the-art tools, often inventing them himself to achieve the images he saw in his head. But he never defined animation by the tools. He defined it by whether the audience believed the character. His principles were timeless. The tools were not. That realization changed everything. We co-developed the Computer Animation Production System (CAPS) with a young Northern California company called Pixar, replacing hand-painted cels with CGI. In The Little Mermaid, the final scene shimmered with a dimensionality and light that the old process simply couldn't achieve. In Beauty and the Beast, the ballroom sequence moved with a cinematic sweep that placed the audience inside the emotion of the moment. In Aladdin, the Cave of Wonders felt vast and alive, and the Magic Carpet became an intricate, compelling character all its own. In The Lion King, the stampede carried a scale and intensity that raised the emotional stakes beyond anything we'd done before. Technology didn't diminish the craft, it expanded the canvas. It gave artists more room to create. A decade later, the canvas expanded again. When Disney released Pixar's Toy Story, it wasn't simply a technical milestone. It was proof that a fully computer-animated film could carry real emotional weight, that it could make audiences laugh, cry, and believe. At DreamWorks, we made the difficult decision to sunset hand-drawn animation and become a fully computer-animated studio. It was the right thing to do, but it was not without pain. It cost talented people their place in an industry where they had worked their whole lives. Some made the leap to the new tools and did the finest work of their careers. Some never did. Tools are never the point. The instruments change with every generation. What endures is taste and imagination. The magical ability to make an audience feel. One of the greatest storytellers of our generation, George Lucas, succinctly captured the eternal essence of this issue: “It’s not the how, it’s the why.” A Distinction With a Difference I asked one of the leading AI models a question that has been challenging me for months. What is the difference between reasoning and creating? Its answer changed how I think about almost everything happening in this industry. It said . . . Reasoning and creating are two distinct cognitive modes, though they also work together. Reasoning is fundamentally evaluative and analytical. It operates on what already exists: facts, premises, evidence. It moves toward a conclusion that was in a sense already implied by the input. Reasoning is constrained by logic and truth. Its goal is to arrive somewhere correct, not to invent somewhere new. Creating is fundamentally generative. It produces something that didn't exist before. And crucially, there's no single right answer waiting to be found. A blank page has infinite valid responses. Creation involves choices that can't be fully justified by logic alone. Taste, intuition and vision fill the gap where deduction runs out. Reasoning is what Silicon Valley has been perfecting. Creating is what Hollywood has been practicing for more than a century. AI today operates almost entirely on the reasoning side of the line. It can deduce, evaluate, optimize, and pattern-match brilliantly. And while it can create, there is a real distinction to being creative. What it doesn’t yet have is those things that make us human: empathy, devotion, serendipity, the kind of creativity that comes from a person trying to say something only they could say. When the bot generates a piece of art, it is not trying to communicate anything. It is statistics, not soul; it is emulating things that have been done. By contrast, human creativity isn’t about repeating patterns of zeros and ones; it is about doing something new. One day, AI may close this gap. Three years ago, the leaders building AI would have called what they are achieving today, improbable, if not impossible. Impossible is no longer improbable. Today, the line between reasoning and creating is real. Even the leading technologists acknowledge we are not there yet. There is no scientific path to crossing this divide that anyone in the field can articulate today. Understanding that gap is where we will find common ground. A Path Forward In 2016, I closed one chapter in Hollywood with the sale of DreamWorks and opened another in Northern California, co-founding WndrCo. We’ve backed more than 50 founders building the next generation of technology and watched how breakthroughs in Silicon Valley emerge, first as experiments, then as platforms, and finally as infrastructure that reshapes entire industries. It's worth remembering that the last great revolution in animation also came from the north. Pixar was a Northern California company, forged not in the conventions of the Hollywood studio system, but in the technological breakthroughs of Silicon Valley. I've spent years on both sides of this bridge. For sure, I don’t have all the answers (take Quibi, for one!). But, from my past and present vantage points of my long career, here is what I see . . . Brilliant people in Northern California building this technology have made something extraordinary. They have earned the right for the rest of us to be, if not believers, at least optimistic that what comes next will be remarkable. But they have not made an artist. The tools are powerful, but they are not what makes a story matter. That knowledge lives 350 miles to the south, inside people whose life's work has informed the very models you are building. The right path forward includes them by design, with credit, with consent, and with compensation. Build this with the storytellers. Not on top of them. Taste is not something that can be synthesized, it is uniquely human. At the same time, Hollywood needs to accept that AI is not going away. The energy they are spending trying to make it disappear is energy they are not spending deciding the terms on which it will exist. And the terms are everything. The north needs something from it that they cannot build and cannot buy: creativity. The kind that takes a blank page and conjures a single right answer where there was none and has held audiences for a century. Without it, the most powerful reasoning engine ever invented will still be missing the only thing that makes a story worth telling. The artists who learn to wield these new instruments will do things the engineers never dreamed of. They always have. Edison invented the motion picture but made terrible movies. It took Chaplin, Lloyd, Keaton and so many others to make movies emotional. Now, the canvas is about to expand yet again. We should decide now that we intend to paint on it. There are so many valuable lessons in history. This has happened many times before, and it was never settled by the technology. It was settled by the terms. Sousa did not stop the phonograph; he helped write the law that made sure composers got paid. And two years ago, when the writers and the actors walked out, they were fighting for the very things Sousa was fighting for in 1906. Consent, compensation, the basic recognition that human creative work has a price that must be paid. The terms of that fight are still being negotiated, but the principle is older than any of us. The tools-versus-no-tools argument is a trap. First, we must all agree that there should be terms. Then we can have the crucial debate about what fairness requires. What I Learned From Steve Jobs Years ago, Steve Jobs said, "It's in Apple's DNA that technology alone is not enough. It's technology married with the liberal arts, married with the humanities, that yields us the result that makes our hearts sing." He was describing a device. But he could just as easily have been describing this tale of two cities. What I See Coming Soon As the barriers and the costs come down, more films will get made, not fewer. Studios will get to take more risks. There will be more seats at the table, and very soon entirely new forms of storytelling. In the 1980s, animation was dismissed as a niche corner of the business. Today it is one of the most beloved and profitable forms of storytelling in the world. In live action, filmmakers like Steven Spielberg, James Cameron and Peter Jackson embraced new visual tools not as shortcuts, but as instruments, and expanded cinema in the process. Every time storytelling has met a genuine technological shift, from synchronized sound to color to computer animation, it has redefined the boundaries of the medium and grown larger in the process. Assuredly, I don’t have all the answers, but I am confident that the creative opportunities will expand yet again. How we come through this is a choice. The north has the new tools. The south has the creative soul. The best future will draw on the best of both worlds.
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James Buckhouse retweeted
looking for comms lead for breakout AI company. good judgement, taste, and "direct" orientation required, traditional comms experience not. must: work at 2026 AI pace, believe in new products must not: be cringe, be afraid
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James Buckhouse retweeted
the Next Big Thing in consumer just landed. congrats @fal on both the tech and the product creativity to unleash it.
Minimax H3 Max has generates video faster than you can watch it so I hooked it to a twitch livestream! Now you can watch infinite interdimensional cable - link to the stream below
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