I never set out to build a career in Bitcoin. I set out to understand money. Five years later, after conversations with students, the Swedish Tax Agency, regulators, private investors, investment advisers, and Bitcoin maxis, I’m more convinced than ever that Bitcoin has a long-term role to play in the evolution of money. Today, I’m excited to join Bitcoin Suisse (Europe) AG as General Manager for Sweden & the Nordics. I’m in it for the bigger picture. My mission hasn’t changed. It’s still about helping people understand Bitcoin and contributing to the infrastructure that supports its long-term adoption. Looking forward to building the next chapter across the Nordics.

A quick stop at @dagensindustri's BankTech yesterday, among Swedish bank representatives. Probably the only one with "Bitcoin" on my name badge, but not the only mention of BTC in the room. Spotted this in the stage backdrop. Some details are hard to miss.

Self-custody is not for everyone. And that's a fair thing to say. Full control also means full responsibility. Lose the seed phrase and there is no support desk. Share it by mistake and there is no undo. For some people, that trade-off is the whole point. For others, it's not. Know which one you're choosing.

Bitcoin rose roughly 43% in Q3 while long-term US interest rates moved higher. A lower chance of another Fed rate hike isn't the same as cheaper borrowing. That contrast, in our October Market Barometer. Credit to @DenisOevermann and the broader research team at @BitcoinSuisse_ for the report.

Three misconceptions about bitcoin I still hear in early meetings. → "It's too late to get in." The question is rarely about timing. Nobody can reliably pick the right entry point, and trying to often leads to standing on the sidelines. What matters more is understanding the asset, how it behaves, and what role it should play in a long-term portfolio. Some start small and build their understanding over time. → "It's mainly used for illicit activity." Bitcoin runs on an open, transparent ledger. Every transaction is permanently recorded and visible to anyone, which makes it one of the least suitable networks for people trying to hide what they do. Today the market is increasingly shaped by regulated providers, institutions and long-term savers. → "It's too complicated to hold safely." Custody has matured considerably. Investors can choose to hold their own keys, or have a licensed, audited and accountable provider do it for them. Self-custody gives full control, but also full responsibility for security, backups and inheritance planning. Regulated custody shifts much of that to a provider built for it. The right choice depends on how much of that responsibility you want to carry yourself. In my experience, most people aren't lacking interest. They're lacking a good first conversation. Not investment advice.

Good morning. I've never met anyone who regretted learning how bitcoin works.

It’s interesting how falling down the Bitcoin rabbit hole often leads you into other rabbit holes too. You start by questioning money. Then you start questioning food. Light. Sleep. Movement. Stress. Many people talk a lot about sovereignty in finance. But many of them quietly pursue sovereignty in their health too. Red light therapy. Cold exposure. Strength training. Morning sunlight. Fixing circadian rhythm. Real food. Breathwork. Nervous system regulation. Low time preference doesn’t just apply to money. When you really understand incentives, you start thinking long term in every area of life. Because the same mindset that makes you question fiat tends to make you question everything. Bitcoin isn’t just about money. It changes how you think. And sometimes, how you live.

What happens to a classic portfolio if you move a small part of it from equities into bitcoin? Our research team built illustrative model portfolios to find out. The starting point: → 60% global equities → 32.5% global bonds → 5% gold → 2.5% money market Then we moved 5 points from equities to bitcoin: 55% equities, 5% bitcoin, everything else unchanged. The historical result: → Annualised return: 6.2% → 10.5% → Sharpe ratio: 0.42 → 0.75 We also tested other sizes. At 1% bitcoin the Sharpe ratio was 0.50, at 2.5% it was 0.61, and at 10% it was 0.94. So even small allocations changed the picture in this model. What I like most is how our report frames it: funding the allocation from equities showed that the benefit didn't depend on weak bond performance alone. The caveats matter. This is a historical model, rebalanced quarterly, before taxes and trading costs. Bitcoin carries substantially more standalone risk than bonds, and it doesn't protect like bonds in a typical recession. The right allocation depends on each investor's goals and risk tolerance. For me it's a good starting point for the portfolio conversation, not a recommendation. Illustrative analysis only, not investment advice.

Want exposure to the AI boom? Many look at AI tokens. Our research looked at two of the largest, NEAR and TAO. Correlation to the Nasdaq 100: ~0.4 Correlation to Bitcoin: ~0.65 Strip out Bitcoin's effect: ~0.1 The takeaway: they mostly behave as high-beta expressions of BTC. So the main driver is still bitcoin. Credit to @0xaletheia369 and the team for the research and work behind this!

Easy to spot: the person selling certainty. Hard to spot: the person saying "I don't know yet." Usually the second one is learning faster.

Good morning, Bitcoin doesn't need your opinion. It needs your attention, for about a week, before you form one.

Three things I'd rather read before looking at a chart: The whitepaper How a wallet actually works What custody really means The chart will still be there.

Owning bitcoin is easy. Understanding what you own takes longer. That's where most of the real work is.

Last night at @Nasdaq Stockholm: The question wasn't if Nordic investors want bitcoin exposure, but how.

Rules don't make an asset good or bad. They make the people who handle it answerable. That's a different job, and an underrated one.

66 years from AI research workshop to mass-market product. Two months for ChatGPT to reach 100 million users. Next: AI agents that need to hold value and pay on their own, globally, around the clock. Bank accounts were not built for that. Blockchains were. From Crypto x AI, our latest research - big credit to @0xaletheia369 who did the work.

"Be your own bank" is a well-known ideal: hold your own keys, rely on no one - self-custody. It sounds liberating, and it is. But it also means you just became: Your own compliance department. Your own security team. Your own risk manager. Your own insurer. Your own resolution regime. Your own estate planner. Freedom and responsibility come in the same package. The real question is not bank or no bank. It is which of these jobs you want to do yourself - and which you want someone licensed, audited and accountable to do for you.

Today is a great day to buy bitcoin

Volatility is the price of admission. Understanding it matters more than predicting it.