AI is redefining how demand gets shaped. What used to happen across search, content, reviews, and analyst opinions is now being compressed into a single AI-generated answer. That changes everything for brands. Our AI Hyper Cube helps enterprises see those hidden AI conversations — and understand how to win them.

From 15 to 140 top 10 eCOA keyword rankings. 📈 Medable achieved 9x growth and earned 219 Google AI Overview placements by turning search gaps into a consistent content strategy with BrightEdge AI Catalyst. See how they did it: brightedge.com/resources/cas…

Your BrightEdge data, now in Claude, ChatGPT and Microsoft Copilot. With BrightEdge MCP, ask questions about keyword performance, competitor gaps and AI citations in plain language, using BrightEdge + Google Search Console data. No exports. No spreadsheet merges. Read-only access. Get started: brightedge.com/brightedge-mc…

11% of holiday prompts cite pages tied to a past year. As Google and AI search evolve, how can brands protect visibility and earn AI recommendations? Join Ken Shults and Chris Chin on Oct 21 at 10 AM PT for the latest insights and practical next steps. Register: brightedge.com/resources/web… #SEO #AISearch

Holiday search looks different this year. Google is changing, and AI assistants are influencing what consumers discover and choose. Join Ken Shults and Chris Chin on Oct 21 at 10 AM PT for the latest BrightEdge data and practical actions to prioritize before peak season. Register: brightedge.com/resources/web…

97% of the top 20,000 websites aren’t optimized to serve AI agents. Agent Edge fixes that at the CDN layer: verified AI agents get a clean, lightweight page, while humans keep the original. brightedge.com/products/agen…

Ranking on Google doesn't guarantee you'll be recommended on ChatGPT. When a buyer asks, “What’s the best CRM for a 50-person sales team?” ChatGPT gives them an answer, not a list of search results. Your brand is either in that answer or it isn't. See how BrightEdge helps brands find the prompts that matter, understand how ChatGPT describes them, fix the gaps holding them back, and track recommendation visibility. Optimize for ChatGPT. Win the recommendation. brightedge.com/solutions/opt… #AEO #SEO #Digitalmarketing #AISearch

What is happening to AI search visibility in B2B Tech? Our latest BrightEdge AI Catalyst analysis found ChatGPT named 27.9% fewer brands per answer in September vs. six months earlier. The biggest drop? Informational queries: 32% fewer brands. Fewer spots to win. More competition for each one. At the same time, citations increased from 2.30 → 3.12 per answer. The takeaway: AI search visibility is becoming less about being mentioned broadly and more about earning a place in the answer. 📖 Read the full report: brightedge.com/resources/wee…

Melbourne, SPARK Live is back. ⚡ Join us Nov 19 for a full day on the future of AI-driven search, with real customer stories, practical strategies, expert insights, interactive roundtables, and our new BrightEdge AI Professional Advanced Certification. Seats are limited. Register now: brightedge.com/spark-live-me…

📊 The August BrightEdge AI Market Pulse is out. Google remains dominant at 86.9% of all search referrals, while AI search grew from 1.5% to 1.9%. Within AI search, ChatGPT leads with 95.1% of AI-specific search referrals. AI search may still be small, but its role in discovery continues to grow. Read the latest data: brightedge.com/brightedge-ai…

Last chance to register! AI agents are changing website traffic and discovery. Is your infrastructure ready? Join AWS + BrightEdge tomorrow to learn how 650+ AI agents interact with websites, how CDN/WAF infrastructure handles agent traffic, and how to monitor and manage it with Agent Edge for CloudFront. 📅 Sept 16 | 8:30 AM PT ⏱️ 30 min Register now: brightedge.com/resources/web…

Google AI Overviews and ChatGPT are not using the same definition of authority. In healthcare, ChatGPT’s top 5 cited sources are all government agencies or hospital systems, while YouTube leads Google AI Overviews. In finance, the top source appears in 51% of Google AI Overview prompts. Different engines. Different sources. Different opportunities. Read the latest BrightEdge AI Search Insights: brightedge.com/resources/wee…

AI Search is changing how customers discover and choose brands. So what are leading teams doing about it? At SPARK Online, Sept 22, hear from: 🎤 Anna Mariani, Whirlpool 🎤 Ron M. Weber, Actian 🎤 Michael Dobbs, Dentsu Plus, a customer story from Brian Zander, Bloomfire, on preparing for AI agents, including a 30% increase in AI referral traffic and 2X agent traffic. Also: → Jim Yu on what’s next for AI Search → Lemuel Park on the latest BrightEdge innovations → Hands-on AI Professional Advanced Certification → Practical strategies you can put to work now Customer insights. New technology. What’s next for search. 📅 Sept 22 | 9 AM PT Join us → SPARK Online: brightedge.com/spark-online?…

AI is compressing the path to purchase. Nearly 3 in 10 Google AI Overview prompts are already past the research stage. 97% of non-branded prompts still return a brand recommendation. And on ChatGPT, fewer brands are being named while nearly 2X more sources are being checked. Q4 takeaway: earning the citation early matters. Read the guide:brightedge.com/blog/aeo-ai-o… #AEO #AISearch #SEO

AI agents are changing how customers discover and interact with brands. Is your website ready? Join BrightEdge + AWS to see how enterprise teams can optimize for AI-agent traffic at the edge, without changing the experience for people or traditional search. Plus, see how Bloomfire drove 30% more direct AI referral traffic. brightedge.com/resources/web…

61% share of AI mentions. 52% share of AI citations. In under a year, NinjaOne grew its share of AI mentions in the IT operations category to 61%, more than 20 points ahead of the next-closest brand tracked. • 2X agent traffic • 30% lift in AI referral traffic • Nearly 90% lighter payloads for AI agents See how NinjaOne and BrightEdge built and scaled their AI Search strategy 👇 brightedge.com/resources/cas… #AISearch #AEO #SEO

AI is changing search. The brands winning are changing with it. That’s what BrightEdge SPARK 2026 is all about. 🎥 Watch the SPARK Live London highlights: youtu.be/BslWEyfbgQU?si=Se1x… Then join us online Sept. 22 at 9 AM PT for: 🚀 New BrightEdge product launches 🎓 AI Professional Advanced Certification 💡 Real customer stories Ready to optimise once and win everywhere? 👉 Register: brightedge.com/spark-online?… #BrightEdge #SPARK2026 #SPARKOnline #AISearch #SEO #AEO

Google AI Overviews and ChatGPT don't cite YouTube the same way. BrightEdge research across 9 industries found: • 50% of Google's YouTube citations are timestamped • Just 0.6% of ChatGPT's are • Shorts: 17.5% vs. 1.1% The lesson: video structure matters in AI search. Read more: brightedge.com/resources/wee… #AIsearch #Youtube

AI finance questions are changing, and the shift is reshaping which brands get mentioned. Yahoo Finance’s estimated traffic roughly doubled in one month, while Forbes lost the mention lead it held in January. The difference? Page format. Yahoo had dedicated ticker pages already ranking for the questions AI began answering. 3 checks for your category: → Are the questions changing? → Do you own the formats AI prefers? → Are mentions and citations moving together? Read the full analysis: brightedge.com/resources/wee… #AISearch #AEO

The page ranking #1 today could already be losing ground. Content Advisor helps you spot what’s changing before traffic drops, from identifying topics competitors own to turning research into briefs and flagging gaps in your content before you publish. See what to fix while there’s still time to defend your position: brightedge.com/products/cont… #BrightEdge #SEO #AEO #AISearch

AI search doesn’t treat every social channel the same. What gets cited on Instagram can look very different from what gets cited on ChatGPT. Join us this week on Aug 26 at 1 PM AEST for our webinar, How to Build and Execute a Social Media Strategy for AEO, to learn what AI engines cite and how to turn social activity into AI visibility. Reserve your seat: brightedge.com/resources/web… #AEO #AISearch