
EVP Strategy and Solutions @OpusAgency, partner to world-shaping brands
Boston
Joined April 2008
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Who knows you better: your airline or your AI?
Personalization is about to do a complete 180.
The AI you carry now does the personalizing, and businesses have to bring the AX into this new era of brand experiences.
#TheNewNew explores this + MUCH more.
thenewnew.is/p/bring-your-ow…
AI feels very 1976 right now.
Personal AI is moving from hobbyist setups toward something we all may soon have at home.
That's the feature in the latest issue of #TheNewNew.
After that, there is a roundup, movie plots, future words, and so much more:
thenewnew.is/p/personal-ai-m…
I've built a proposal for a system that measures whether you're good to work with.
It started with my Uber rating.
Then I got nerdy with it.
Still many challenges, but also… potential.
Or, so I think.
Check it out and let me know what you think!
thenewnew.is/p/conduct-quoti…
Brands have always taken full credit for their work.
The co-creators stayed invisible.
This was The Way.
But (!) that's changing, and fast.
In this piece, I dig into why — and what's coming next.
+ there's an awesome roundup of #TheNewNew.
open.substack.com/pub/newnew…
Replying to @AirFranceUS
@AirFranceUS this level of customer support (especially after a problem your bad tech created in the first place) is legendarily bad.
@Delta I booked through you all. Platinum status. Premium card holder. Dealing with time wasting BS. Disappointed so many times over.
And it’s not just your iMessage service that is trash, it is also your WhatsApp.
(And yes, I tried calling and sat on hold for way too long before giving up there too.)
This issue of #𝗧𝗵𝗲𝗡𝗲𝘄𝗡𝗲𝘄 explores how, in a world that optimizes for ease, the future will reward effort.
It's a look at why friction, resistance, and depth might just become the next true luxuries in experience design.
➕ much more!
Dig in:
thenewnew.is/p/designing-for…
𝐁𝐚𝐜𝐤 𝐰𝐢𝐭𝐡 𝐚 𝐧𝐞𝐰 𝐞𝐝𝐢𝐭𝐢𝐨𝐧!
#TheNewNew has 2 ideas come together in this issue—examining how we build worlds together while living further apart. Plus a roundup that covers intrigue across survival, power, flavor, and more.
Roll in. ⤵️
thenewnew.is/p/the-future-of…
𝐈𝐬 𝐭𝐡𝐞 𝐜𝐥𝐨𝐮𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐢𝐭𝐬 𝐥𝐮𝐬𝐭𝐞𝐫? ☁️
This issue of #𝘛𝘩𝘦𝘕𝘦𝘸𝘕𝘦𝘸, my personal newsletter, dives into the trend of companies moving away from public cloud solutions.
Plus a roundup filled with intrigue (and irreverence).
thenewnew.is/p/cloud-exits
The latest issue of #TheNewNew is out!
"Entering the Post-Growth Era, the Rise of Dopamine Culture, and Roundup #31"
open.substack.com/pub/newnew…
The latest issue of #TheNewNew, my personal newsletter, has now dropped.
Dig on in:
thenewnew.is/p/social-fitnes…
#TheNewNew is pulling two retro realities into the future, unpacks a major scoop of perception around AI, and flows through a roundup of robots, science, and cultural trends.
thenewnew.is/p/indoor-solar-…
Robot Competencies, Content Credentials, and Roundup #28
It is another edition of #TheNewNew, and this one is as robust as it has ever been—exploring the latest advancements in AI, design, food, and more.
open.substack.com/pub/newnew…
#this feels like it will be Very Big and Very Important — new content creation validation tool from Adobe:
"Content Credentials make the origin and history of content available for everyone to access, anytime."
buff.ly/49cPyNk
100% feeling like this is will be a big part of the AI narrative in 2024 ↴ ↴ ↴ ↴ ↴
"Generative AI Is Headed for a Financial 'Cold Shower' Next Year, Analyst Predicts"
buff.ly/3FgmhDO
This is my favorite new newsletter. It is from The Verge, called Installer, written by David Pierce. It's trending in the tech circles for many good reasons.
And, in his 10th weekly issue, a recommendation from me made it into his Crowdsourced segment:
buff.ly/3M4c2pX
The 27th issue of my newsletter is now out!
Dig into the #newnew to gear up for AR's “aha moment," reincarnate dead arachnids, lean on anthroposomatic supports in a subway, join a sumo club, shift into monk mode, and put our robot dogs in foster care.
open.substack.com/pub/newnew…
Here's a fascinating tidbit to drop into a conversation or store for a future trivia night:
The opposite of déjà vu is “jamais vu”, when something you know to be familiar feels unreal or novel in some way.
buff.ly/3RHH36F
Definitely not a rapper. Definitely am often a wannabe writer. And, twice, maybe, was accused for trying to be a wordsmiths.
In all those endeavors, Google has dropped a new AI-powered tool that may help me out. buff.ly/45z0AKL







