An animation studio focusing on helping startups step up their game with handcrafted explainer videos since 2009. https://xitter.cf/t.co/tZlWEuJjhQ
Joined March 2009
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New motion piece for @SuiNetwork! A kinetic typography system built around clarity, rhythm, and that “less, but better” feeling.
youtube.com/watch?v=yoaat3FF…
Here’s a look behind the frames.
The goal is to turn information into motion with a clean kinetic typography style inspired by the best product films.
The process was basically:
Break the message down.
Find the rhythm.
Make the type do the talking.
Breadnbeyond retweeted
A logo isn't a brand. It's a bookmark on a story nobody's told yet.
Andre Oentoro (@breadnbeyond) and Mark Banjo Daya (Graphica Studios) on what actually makes a brand memorable — and it's not the logo.
Breaking down both perspectives over the next few posts. 🧵 techbehemoths.com/blog/brand…
Found a crypto-blockchain showreel I made ~5 years ago.
Back then, minimalist vectors and motion graphics were the default visual language for explaining complex protocols and products.
youtube.com/watch?v=q4eciPRL…
I think it was before the AI-this-AI-that era.
Now the tooling is completely different, but it's interesting how many of those design choices still hold up.
Not sure if the style is timeless or if I'm just nostalgic.
#Crypto #Blockchain #Branding #MotionGraphics
After seeing so many crypto launches, I’ve noticed the strongest projects usually feel intentional from day one. The branding, messaging, community, and even the way they communicate. You can just see that it all feels aligned #Crypto #Web3 #CryptoMarketing #Branding
Wrapped an upbeat kinetic typography piece around Sui. There’s something satisfying about letting motion carry the weight of complex ideas #Crypto #web3 #explainervideo #animatedvideo
Clients know their product too well. Users don’t know it at all. Bridging that gap is basically our whole job and we make sure the message does the heavy lifting
#CryptoMarketing #Branding #ExplainerVideo #Marketing #Animation youtube.com/watch?v=squzQkDf…
One of the weird things about working on crypto videos: half the job is understanding the product. The other half is pretending you definitely understood it on the first call
The breakthrough came when I stopped trying to “simplify the wording” and started rebuilding the story from scratch.
What is this, really? Why should anyone care? What’s the one thing the audience needs to remember after 60 seconds?
Then the motion graphics had a job to do.
Still proud of this one because it reminded me that good storytelling is making complicated things feel obvious. youtube.com/watch?v=LQqdVQUf… #Crypto #Cryptocurrency #Blockchain #Web3 #Bitcoin #Ethereum #CryptoNews #CryptoTrading #DeFi
Throwback to a motion graphic explainer we made for the Integral project in the CoinMarketCap Earn program.
youtube.com/watch?v=ROfLRF2L…
We chose a clean animated explainer style because DeFi concepts can get complicated fast.
Simple characters, floating tokens, and clear motion helped turn technical ideas into something easier (and more fun) to follow
Looking back, it was one of those projects where we just had fun experimenting with motion, timing, and visual storytelling.
Always interesting to see how fast the crypto space moves when you revisit work from a few years ago #Crypto #DeFi #Web3 #MotionDesign #CoinMarketCap
Worked with a lot of crypto teams over the years. The best ones don’t try to sound “crypto native” in their marketing. They just explain the product clearly. Funny how not-too-mainstream that still is #CryptoMarketing #Web3 #Startups
When markets go risk-off, narratives get questioned. “Is BTC a hedge?” “Why is it moving with equities?” If users are asking, then brands should be answering #Crypto #Bitcoin #Web3 #CryptoMarketing #Fintech
After creating dozens of crypto explainer videos, one lesson keeps repeating itself is that people don’t actually care how it works until they care why it exists. So leading with the why always helps, especially in any marketing. #Crypto #Entrepreneurship #BrandStrategy