Our very own Steve will be joined by 11 other industry experts for various talks discussing 6 major topic areas including sustainability, equal opportunities and affordability within the industry. It will be great to see you, so let us know if you’ll be there!

Aylsham, you've blown us away. This week has been absolutely incredible. We’ve always felt like this is home ever since we opened the doors on Red Lion Street almost a decade a go. Thank you for coming on this journey with us.⁠ Here Tue-Sat 8-5pm – we can't wait to see you all. – at Aylsham, England

Morning, what's the right way to eat a cinnamon bun? Start from the outside and unfurl from the flakiest outer layer to the softer heart? Or take out the heart and work backwards?⁠

Have you tried our new Cinnamon Knots?⁠ If you have, what did you think?⁠ If you haven't, why not?!⁠ ⁠ Available Tuesday-Saturday across all sites in limited quantities.⁠ ⁠ Hashtag of the day:⁠ #CinnamonBunButKnotAsYouKnowit⁠

Winter Doughnut #1 🍩❄️ ⁠ ⁠White Chocolate Tonka Bean Doughnut - A ring doughnut with a white chocolate glaze with tonka bean. The tonka bean provides a sweet, vanilla-honey like flavour. Do not miss them. #TonkaBean

[1/2] Another day as our Bread Hero, and we just wanted to say again, how proud we are of our Steve! Thank you to everyone across social media (and in person) that has come to congratulate the team and the man himself.

Steven has been nominated for a Bread Hero Award! As with each new nomination, we are all so proud and seeing him receive totally deserved recognition is so great. We're lucky enough to work with Steve week-in week-out and no matter what the outcome; he's our Bread Hero everyday.

#SundayBunday this July⁣ ☕️➕🥐 = £4.00⁣ ⁣ Enjoy ANY COFFEE and ANY PASTRY (yes including doughnuts) for £4.00 each Sunday in July. Join us at Bridewell Alley, St Giles and The Bakery Counter – simply turn up and place your order to sit in or takeaway.

A very serious and significant throwback to early 2020 counter vibes.⁠ ⁠ The good news is, we're open and STACKED with everything you possibly need to really set your Sunday off. ⁠ Open here and St Giles until 4:00pm⁠ (back tomorrow until 6:00pm)⁠ – at East, England

🎊Steve is Baker of the Year 🎊 – at Norwich, England

Back in March 2020, we made a commitment to you to keep baking. So here we are again, making that same commitment… For as long as we can make bread, and do so in a safe manner – protecting our staff and customers – we will continue to produce your daily bread #aTrueLoafStory – at East, England