I have some big personal news: Detailed has been acquired by Ahrefs. 🎉 I'm also super excited to be joining the company to work on marketing and product. A few months ago Tim Soulo invited me to speak at their upcoming conference in San Diego, Ahrefs Evolve. I brought up an idea I hinted at on the Ahrefs podcast last year, and 24 hours later we were on a call about me potentially joining the company. If you follow me you'll know I'm obsessed with all things strategy and research in this space - and more importantly, doing the work - so to get to do that on a much bigger scale is genuinely a dream of mine. The Detailed SEO Extension and all current features will remain free. In five years it has grown to 450,000+ weekly users, which I'm incredibly grateful for. We'll add new features at some point, while keeping in place what's already there. Detailed will remain a separate brand and I'll continue to personally update relevant projects there. My focus now is on product and tool ideas, research reports, marketing insights and everything actionable we can share to help grow your business. Finally, a HUGE thanks to everyone who has read and shared my work over the years for this to even be a possibility. 🙏 I'm really excited for what's next.