@bornlicensing

Hi there! We license popular characters and clips for use in advertising. See our work here: https://xitter.cf/t.co/uVHSPr5IVK.

 London
bornlicensing.com
Joined August 2014
  • Tweets1.1K
  • Following630
  • Followers330
446Media
Born Licensing has been named as the 58th fastest growing company in Europe by @FT. The FT1000 report also lists Born Licensing as the 15th fastest growing company in the UK, and the 2nd fastest growing within the Advertising category. Full list: lnkd.in/dVQFRYU
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Mumbrella spoke to David Born, CEO of @bornlicensing, about how you can have a Ninja Turtle spruiking your gluten-free pizza bases in your next marketing blitz. mumbrella.com.au/how-you-can…

How you can book Cartman, Spongebob or the Cookie Monster for your next campaign

Any given advertisement that airs across Australia and New Zealand is 25 times more likely to feature a celebrity, sports star, or a musician, than a fictional character.Born Licensing wants this...

mumbrella.com.au
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.@bornlicensing looks at how incorporating characters can help brands deliver a spooktacular experience long after Halloween ends. hubs.la/Q026KCS20
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The AA launches new campaign starring Street Fighter video game IP @bornlicensing licensingsource.net/the-aa-l…

The AA launches new campaign starring Street Fighter video game IP

In order to assist the next phase of The AA’s integrated marketing campaign, Born Licensing managed the entire character licensing process of Street Fighter from start to finish....

licensingsource.net
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From Cher Horowitz to Bevis & Butt-Head, @bornlicensing look at the advertising successes from this year's Super Bowl. hubs.la/Q01Cf-Z80
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Born Licensing retweeted
Little Black Book@LBBOnline8 Feb 2023
.@bornlicensing’s Director of Business Development Stephanie Candiloro explains why brands want to capture this demographic and the role cartoon and animation characters play in this dynamic. hubs.la/Q01BDX860
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Guess what made the list? 😉 Here's a clue: 🧝x @asda Read to find out how @havaslondon, @RattlingStick, @bornlicensing and @Framestore came together to bring Will Ferrell to our televisions screens for extra Christmas cheer. #CGI #Advertising adage.com/article/special-re…

The top 5 creative campaigns you need to know about right now

Ad Age takes a look at the best creative campaigns in recent days.

adage.com
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As @Asda brings Elf to their TV ads, @BornLicensing’s David Born discusses the complexity of making it happen bit.ly/3tB0n8j
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From Barbie to Mr. Krabs: @bornlicensing shares the top 10 licensed IP campaigns of 2022. hubs.la/Q01w0Vy30

From Barbie to Mr. Krabs: The Top 10 Licensed IP Campaigns of 2022 — LBB

In the latest Creative With Character column, Born Licensing's David Born shares his favourite campaigns of 2022 from around the world that leveraged entertainment IP

lbbonline.com
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Born Licensing retweeted
Ad Age
@adage5 Nov 2022
U.K. retailer Asda has "hired" Buddy the Elf in this year's Christmas campaign, creating an entirely new story out of scenes from the original Will Ferrell movie. ow.ly/eXgw50LuAOh

Buddy the Elf gets hired in Asda’s holiday ad that uses footage from ‘Elf’

U.K. retailer Asda has "hired" Buddy the Elf in this year's Christmas campaign, creating an entirely new story out of scenes from the original Will Ferrell movie.

adage.com
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Born Licensing retweeted
Havas London@havaslondon4 Nov 2022
Son of a nutcracker! Introducing @asda's newest seasonal recruit, and star of its Christmas campaign: the one and only BUDDY THE ELF. youtube.com/watch?v=KnW1TWqA…
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Born Licensing retweeted
ADWEEK
@Adweek4 Nov 2022
Buddy the Elf makes his advertising debut as an eager store employee in @asda's Christmas campaign. adweek.it/3Tiy35n
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Born Licensing retweeted
Little Black Book@LBBOnline4 Nov 2022
Will Ferrell as Buddy the Elf stars in @Asda’s Christmas advert, created by @havaslondon and directed by @ratlingstick's Danny Kleinman. hubs.la/Q01rsVJ_0
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Born Licensing retweeted
Campaign
@Campaignmag4 Nov 2022
Asda calls on Buddy the Elf to spread Christmas cheer @havaslondon buff.ly/3zHZkXP
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🔔 | Asda have won Christmas with its Elf inspired advert zpr.io/W2gMHSc5hWMQ
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Creative with Character: @bornlicensing shares the greatest celebrity character come-backs in advertising. hubs.la/Q012V2-G0
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.@bornlicensing's David Born takes a look back at some of the best uses of famous characters in Christmas advertising. hubs.la/H0_M6Nc0
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Born Licensing retweeted
Little Black Book@LBBOnline8 Dec 2021
From Edward Scissorhands to Angry Birds: In the latest Creative With Character column, @bornlicensing's David Born shares his favourite campaigns of 2021 from around the world that leveraged entertainment IP. hubs.la/Q010t0Ln0
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.@bornlicensing's David Born shares his insights on the success of using famous toys and games to connect with audiences. hubs.ly/H0Y8SXB0
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.@bornlicensing to offer character licensing workshops for Aussie and NZ adland. hubs.ly/H0ZW0n60
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.@bornlicensing's David Born shares some of his best examples of Halloween ads with famous fictional characters. hubs.la/H0-dZ-d0
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