$46K → $67K in email revenue in 30 days. Without a single discount or promotion. Here's exactly how we did it (and why most brands are leaving money on the table): The situation: A brand selling women's accessories came to us doing ~$103K/mo in total revenue, with $46K of that coming from email (about 45% attribution). Not bad on the surface. But underneath: → Campaigns were sporadic (roughly 1/week, mostly product launches with no strategy) → Flows hadn't been touched in over a year → No abandoned cart flow (only abandoned checkout) → Their popup was converting at 6-7% → They had never cleaned their list The brand wasn't broken. But it was running at maybe 50% of its potential. What we did (in order): 1. Cleaned the list. Before anything else, we removed dead weight. Unengaged profiles hurt deliverability, which hurts everything else. This is the least sexy move, but it's the foundation. 2. Installed a high-converting popup. Their old popup converted at ~7%. We replaced it with one built around our research into their ICP. Results: submit rate went from 7.86% → 10.49%. New profiles added jumped from 1,581 in May to 3,616 in June. Here's the part most people miss — their site traffic also increased 75% that month. Normally, when traffic spikes, popup conversion rates drop because you're getting more casual visitors. Ours went UP. 3. Rebuilt their core flows from scratch. Welcome flow, abandoned cart, abandoned checkout, post-purchase — all rebuilt from the ground up using our ICP research. Flow revenue: $29.4K → $37.9K (+33.6%) This was driven by two things working together: Better-converting flows AND more new profiles entering those flows from the improved popup. 4. Ramped campaign volume with our value-flywheel framework. They were sending ~8 campaigns/month. We took it to 11 — but more importantly, we changed WHAT they were sending. Every campaign was value-driven content built around what their customers actually care about. Product education, behind-the-scenes, collection storytelling. Not a single coupon code in sight. Campaign revenue: $16.8K → $29K (+72.3%) Revenue per campaign: $2,100 → $2,600+ The takeaway: In 30 days, total store revenue went from $103K to $126.5K — a ~25% increase. Email attribution jumped from 45% to 53%. Nothing fancy. Just a properly built system doing its job. Most ecom brands we audit have the same issues: untouched flows, low popup conversion, inconsistent campaigns, and a growing dependence on discounts to hit revenue targets. None of this is complicated. It just requires doing the work in the right order: → Clean your list → Capture more of the right subscribers → Convert them through flows built on actual customer research → Send more campaigns that provide value instead of begging for the sale We call it the Value-Flywheel. Once it's spinning, revenue compounds month over month.

You probably overcomplicate segmentation.

Average jewelry brand owner: "We tried sending two emails a week. It didn't work. We don't like to harass our customers." Here we go again.

Are there any agency owners out there being successful with this approach? I can't really tell if this is worth doing Nothing against William btw. He's a great friend

This is one of the best days of my life fr We are so back baby

I've audited 20 jewelry brands in the last 2 weeks. Here are 10 things you can fix in 1 day that will skyrocket your owned revenue and performance: 1. Remove all unnecessary elements from your pop-up and say the offer in as few words as humanly possible. 2. Send at least 12 campaigns a month, 80% to engaged segments. 3. Set up a dedicated sending domain through Klaviyo. It takes 5 minutes. 4. Remove all buttons from the top of your email and only have one CTA with high contrast. 5. If you don't have SMS set up, make sure you at least collect phone numbers. 6. Suppress inactive profiles who haven't opened or clicked your emails in the last 180 days and haven't purchased from you. Do this at least quarterly. 7. Turn your winning ads into email campaigns. 8. Add your best-performing campaign messages to your welcome and abandoned cart flows. 9. Optimize your core flows before adding more messages. 10. Finalize your offers by mid-October for Black Friday, so you can spend the rest of the time on creatives.

cheers from the cave happy fckn Q4 you bastards

I love instagram

maturing as a business owner is realizing: more leads = more bread is the ultimate truth in life, and there is no way around it and this post isn't necessarily about business

Update: 100k

chat, what do we think? Hey, I'm Boldi, and I'm applying to Tiffany & Co. to make their emails less boring. Thank you for supporting my mission! Btw, comment "BLACK FRIDAY" and I'll send you our 2026 BFCM Email & SMS Playbook for jewelry brands.

A publicly listed, 10-figure company just booked a call with us. Instagram is f*cking nuts.

I still haven't had the opportunity to try it. But I can't imagine anything better than a cup of light roast Brazilian coffee. Black, no sugar, no milk, no goyslop syrup BS

This brand did $46M last year. They also sent 86 emails in Q4. No wonder they are leading the DTC jewelry industry. I've collected every single email and put it in a swipefile. Comment '86' And I'll send it to you. (must follow so I can DM)

The easiest way to increase revenue from your email list: Turn your best ads into campaigns every single month.

One of the best ways to increase perceived value: Show the amount saved, not the final price. Subtle psychological tweaks like these can make or break your email campaign conversions. Test it for your brand and let me know how it goes! 🦸‍♂️

this offer rips every time comment BLACK FRIDAY for our 2026 Jewelry BFCM Email & SMS Playbook And I'll send it to you.

Cracked IG after 48 videos flopping. (most of them were shit tbh) 30k organic views. Feels good. Now back to work.

"I don't want to sell my jewelry online because my prices are high." A jeweler reached out to me asking how they should start marketing their products. Their products ranged from $100-$1000. I told them that the most effective way to sell ANY PRODUCT today is DTC ecommerce. No one can convince me otherwise. And the ticket size doesn't matter either. Ring Concierge sells jewelry from $200-$17k. And they did $100M last year. Missoma sells hoops & bracelets from $100-$1000. And they did ~$35M last year. Otiumberg sells fine jewelry from £100-£3000, and they're crushing DTC. I could keep going, but you get the point. You can sell anything online. Don't let the ticket size or the industry you're in keep you from growing your business.