VP of Comms @hypepartners | always asking why | certified idiot
Joined October 2021
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Anastasia retweeted
This week we launched public beta access to HypeFlow for the first time.
Here's why...
Anastasia retweeted
Secret is out.
Today is the first product shared publicly: HypeFlow, a platform to build cinematic grade production with AI
Hype's been building internal products, became fully AI enabled as an org, and growing beyond just a "crypto" agency. Really proud to see the team I worked with for 5 years continue to stay on the edge
During my time as CMO there, I watched our creative directors build out brand creative with early video gen models. Back then, it was refined with sound designers, motion designers, and other forms of post-editing. As AI evolved, @0xDannyHype directed focus into a new AI department Q4 2025, now led by @glitch_ . This one was battle tested by the team internally, used across the creative, social, and UGC departments, and now starting to be shared with the public. Request for early access today
What if your entire creative team could collaborate with Gen AI the way they collaborate in Figma?
Enter flow state, enter HypeFlow.
Sign up for early access: hy.pe/flow
kinda insane how good the outputs are with this
Pinterest + Seedance 2.5 + HypeFlow = your next AI UGC ad.
→ pick a reference
→ create your character
→ add your script
→ generate different shots with the same face
hy.pe/flow early access just opened 👀
Anastasia retweeted
What if your entire creative team could collaborate with Gen AI the way they collaborate in Figma?
Enter flow state, enter HypeFlow.
Sign up for early access: hy.pe/flow
nothing like driving to the airport at 4am and the uber driver plays Taste by Sabrina Carpenter 4x back to back
There will always be people who challenge if you're smart or what you do matters, and if you start questioning yourself every time somebody else does, you’re wasting a lot of time you could be spending getting things done.
thanks @jilliangodsil @blockleaders for the interview!
blockleaders.io/women-in-web…
“Sooner or later PR is gonna make a comeback”
yup. yup yup yup
Throwback to one year ago when I made Reddit’s stock fall 😂
Jokes aside this sudden new ChatGPT citation drop that happened a few days ago will probably reverse soon just like it did last time.
But over the long term I think it’s inevitable that all AI search tools will give less relevance to platforms with user generated content. They’re too easy to manipulate.
If I had to guess I’d say the strongest signal that correlates with being mentioned by AI is probably going to be repeated mentions by the press and/or authoritative sites in your niche.
Sooner or later digital PR is going to make a comeback.
