CMO at Archer. Passionate about #AI#SaaS #Marketing. Love #MSU Sports, visiting baseball stadiums and running. I like drinking #wine at #wineries.

Pacific Northwest
Joined June 2008
Kevin Bobowski retweeted
Fascinating. Chief Economist at Apollo: agents could cause a bank run by sweeping household cash into accounts paying 3-5% instead of the 0.1% national average, causing banks to lose a large share of their cheap deposits.
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All Cubs fans along 3rd base. @jwhittenbergK5
Lotta Cubs fans here right now.
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Kevin Bobowski retweeted
I’ve had a number of conversations with folks inside and outside government about the current situation with Anthropic, and here is what I believe to be true: — As we know, Anthropic publicly released its Mythos class models earlier this week under the commercial name Fable. — Fable is Mythos with guardrails. But if those guardrails fail, then you’ve exposed Mythos and its advanced cyber capabilities to people who shouldn’t have them. (Keep in mind that Anthropic itself widely promoted the idea that Mythos was a cyberweapon and needed to be regulated as such. They asked for government regulation of Mythos and championed the guardrails on Fable. If there is a vulnerability — big or small — it is Anthropic’s responsibility to patch.) — A highly credible trusted partner of both Anthropic and the USG who was testing Fable came forward with a jailbreak of those guardrails. The Admin asked Dario to fix the jailbreak or de-deploy the model. Dario refused. — In their blog post, Anthropic defended its decision by saying the jailbreak isn’t serious. That is not what the trusted partner and the USG believe; nor is that kind of minimizing language consistent with Anthropic’s brand as the AI safety company. It’s difficult to fathom how they could claim a jailbreak allowing operability of a cyber weapon could be defined as not “serious.” — In the past, Anthropic has always said that safety must be top priority and taken super seriously. In this case, Anthropic prioritized the continued offering of the consumer model over safety. — In reaction, the Admin issued the export control. The Admin did this reluctantly. It’s been very surprised that Anthropic hasn’t wanted to cooperate with a reasonable safety request (ie fixing the jailbreak issue). Anthropic’s reaction is very much at odds with their branding and ethos as a safe AI research community. — The Admin’s hope now is that Anthropic remediates the safety issue, the export control is lifted, and Fable goes back into general release. The Admin wants all of this to happen as soon as possible. It is frankly bewildered that Anthropic hasn’t wanted to comply with safety requests that it previously said were its highest priority. — Those trying to misdirect and tie this action to the prior DoW/Anthropic issues are wrong. The Admin values Anthropic’s technical capabilities and feels that this issue, while serious, should be easily resolved. The ball is in Anthropic’s court.
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Kevin Bobowski retweeted
When AI makes one thing easy to do, it’s always good to assume that will equally be the case for everyone else. If it’s the case for everyone else, then that means competitive forces will ensure that resources move to new or other areas that create differentiation. If AI makes building software easier, then there will be a relative increase in resources going into sales, marketing, and customer success, because standing out or going deeper with customers else becomes even more important. This will also apply to lots of other areas of work. If you automate getting financial advice and insights, then the differentiation is in client engagement. And on and on. Just ask yourself: if everyone else does exactly what I do with this technology, how will I stand out from everyone else? That’s what happens next.
Starting to REALLY see how reaching potential customers is becoming a massive pain point for software startups - esp w AI! I get so much more messages about software that founders built rapidly that they think will solve some important problem (usually eg AI+context/trust/security). But how will anyone know about it? It was fast to build, but getting the world to know about it / care about it is increasingly hard/expensive/time-consuming. And the irony is: the "easier" it is to build, the more the only differentiation is marketing/advertising! (Because the easier it is to build, the more teams build something similar in parallel, and racing to win the market becomes key!)
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Kevin Bobowski retweeted
Introducing Project Glasswing: an urgent initiative to help secure the world’s most critical software. It’s powered by our newest frontier model, Claude Mythos Preview, which can find software vulnerabilities better than all but the most skilled humans. anthropic.com/glasswing
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The UK Cyber Resilience Bill and the rise of real-time compliance open.substack.com/pub/kevinb…
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AI Agents, Automation, and Job Displacement open.substack.com/pub/kevinb…
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Human Error Wiped Billions from Cybersecurity Stocks on Friday Not AI. Not a breach. Not a zero-day exploit. A misconfigured content management system at Anthropic exposed nearly 3,000 unsecured assets and triggered a selloff that hit @CrowdStrike, @PaloAltoNtwks @zscaler, @okta, @SentinelOne @Fortinet. The irony is hard to miss. A company building AI that could become the most advanced hacking tool in history leaked its own secrets because a human made a configuration mistake. open.substack.com/pub/kevinb…
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Kevin Bobowski retweeted
This video remains incredible.
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Melbourne, we're here and ready to go! 🇦🇺 @Mimecast Elevate On Tour is minutes away from kicking off. This is stop one: 17 in-person events. 13 cities. 8 regions. 1 virtual event. March through August. Big thanks to our sponsors @awscloud and @CrowdStrike The next decade of cybersecurity will be defined by the interaction between humans and #AI. Mimecast is the platform built to secure that. #Mimecast #ElevateOnTour #Cybersecurity #Melbourne
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🏟️ The second the @Cubs announced @ABREG_1, this @ChicagoBears game completely turned around into a win and a victory lap for the whole city. Chicago is officially winning the day. #Cubs #ChicagoBears #NFLPlayoffs2026
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I work in marketing and spend a lot of time thinking about how AI is actually changing how companies operate — especially across sales, marketing, and cybersecurity. I’m using this Substack (and projects like Breaking the Timeline) to experiment with AI, stay current, and think through the pace of change in public. Full context here → kevinbobowski836244.substack…
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