Event season is here, and BNO is here for it!🤝 Matt Pfluger attended RecruitPhilly and Fierce Pharma, while Sheri Wachenheim headed to Atlanta for the SCTE TechExpo to talk about future-proofing across industries, creating seamless experiences, and connecting with each other.

AI doesn’t treat the buyer journey as one moment. Discovery, comparison, and every stage in between gets different answers. That’s the gap most brands miss. Here’s why it’s important: bit.ly/3TajSVF

The right job changes a person's life. The right person changes a business. Employer branding helps those two find each other. That’s what we’re celebrating this Global Talent Acquisition Day—and that’s why we’re passionate about this work. Check it out: bit.ly/3UMaOH2

The only place where “it’s all downhill from here” is a good thing 🥾🌲 When coworkers willingly hit the trail together on a Saturday morning—that’s the kind of team spirit that speaks for itself.

Ever feel like most advertising looks forgettable? Indistinguishable? Same. We believe shallow advertising happens when brands skip past the deeper human discovery that makes people care and act. How do you break the cycle? We have our theories. Dig in: bit.ly/4psqOJN

When we say, “Let’s touch base,” this is what we’re talking about! 🍻⚾🌭 Nothing like nine innings and a Somerset Patriots win to make team bonding feel like—dare we say—a home run.

One thing about BNO: you’re going to find a lot of animal lovers here. So, naturally, we decided on a volunteering activity that involved cats and dogs. Huge thanks to the SAVE Animal Shelter for having us and for the work you do every day for these sweet, hilarious animals. 🐾

Marketers, we’re in a renAIssance. Agentic AI has the power to help brands build value-driven connections with consumers. Our take? The brands that stay human will thrive. Dive into part one of our six-part series for more: bit.ly/4e5K7mO

Consumers see up to 10,000 brand messages a day. Ensuring yours stands out starts with a deep understanding of that person on the other side. Here's what it takes to create an insight mining methodology that helps build brands audiences see themselves in: bit.ly/48xFW0U

It’s National Proofreading Day, so we want to celebrate our very own Editorial team! These eagle-eyed, brand-savvy proofreaders are always there to keep clients on brand and on the ball. See how they can help perfect your brand’s message: bit.ly/4bvw5KU

Rest assured, copywriters are not relinquishing their projects to the whims of the bots—at least not the ones who love what they do. But here are some ways they are harnessing AI to craft well-informed, goal-focused, hard-working copy ➡️ bit.ly/4caSU7B

What can we say—we’re crazy about the little things that make great work possible. Here’s hoping everyone had a wonderful Valentine’s Day weekend. 💌

Just like that—2025 comes to a close. A year shaped by collaboration, creativity, and people who showed up to make great work happen. To our team and partners: thank you for giving us so much to celebrate. Cheers to the year we shared, and to what’s ahead. 🥂✨

We help the world’s most important brands succeed. It’s our mission—and our joy. But that joy doesn’t come from chasing every opportunity. It comes from partnering with clients we believe in. Read how we live our mission: bit.ly/4b5tfN7

We know we don’t have to explain what breaking bread together does for the work, because we’ve all seen, felt, and lived it. But let us just say—anytime we can share some laughs and table talk, we’re grateful (and better) for it. Here’s to the year ahead. 🥖 🍾

To pack it all up and tie it with a bow, there’s one last thing we want you to know. For the chance to move brands that move the world, “thanks” seems too small—but know that having you in our corner is the greatest gift of all.

It’s the most wonderful time of the year … but it’s also the busiest. That’s why we gave our team a little gift: The chance to build a self-care package. 🎁 ✨ Our hope is to inspire a little pause. Because we all deserve that.

For the wins that can’t be wrapped, let us just say seeing our team and clients succeed truly makes our day.

Yes, this is our special gift to you, our clients and friends who empower us to do what we do. To the ones who let us in with such care and trust, our sincerest thank you is simply a must.

We build brands that stay relevant through cultural and technological change. And storytelling is the “how.” See how we blend tech and human storytelling to craft brands that adapt ➡️ bit.ly/3KTV9AW