"DLT Shares may be purchased only through The Bank of New York Mellon (“BNY”), which has a contractual relationship with a third-party technical platform operator." Something massive brewing here, wonder which chain it will be. Digital shares onchain was always the north star for mass adoption and it's here.

Day one over, now for Verasity’s sponsored networking drinks. We met with multiple publishers today, and discovered that there’s huge demand for direct media buying in #web3. We also found out that @realvradan…. is real. Now on for networking and getting ready for day 2!

Hey everyone, a short update from me on some upcoming changes to Verasity and VeraViews marketing, and how we’re evolving. On the Web3 side, Verasity core marketing, will now be headed by Daniel, (official handle: @realvradan - beware of imitators), as our Marketing Director. This is a move that will greatly enhance our communications and direction on the community marketing front, as Daniel has been with Verasity for many years managing and growing our community, and has been instrumental in developing our VeraLeader and Elites programs, shipping the Merch Store, delivering on multiple campaigns and questing initiatives, and representing Verasity at events. Daniel also has strong KOL relationships and will make greater use of these links as we move Verasity marketing forward. As for myself, I will be focusing on VeraViews, particularly with event delivery in the run up to Conf3rence at Dortmund and Cannes Lions as well as new publishers and growth. As VeraViews is expanding, I will be stepping back from Verasity core marketing. VeraViews is Verasity’s principal B2B product; and over the coming months, I will build out a stronger marketing function to position VeraViews more strategically in the adtech space, including the appointment of advertising industry marketing managers who can elevate VeraViews marketing to the next level as we grow. I think these changes will position Verasity for improved community-facing communications, and enable VeraViews to build out a strong commercially-focused marketing team with deeper links in the advertising industry. I’ll be posting less here and and more in VeraViews so you’ll hear more from @realvradan - as he deploys new communications strategies.