
CMO @health_carousel | Product & services marketing | Damn good idea machine + gets shit done | Status quo questioner
Cincinnati, Ohio
Joined April 2008
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Marketers at any level:
You should work day and night to "put yourself out of a job", using AI.
Yes. I mean that.
Let the technology do it better and faster. Automate everything possible. Eliminate yourself from processes that don't truly require you. There's a lot!
Spend your time obsessing over the WHY and the HOW. The "Even Betters". Not the WHAT, WHEN, and WHERE.
I believe that it is highly unlikely that you will be left without a job.
At least on my team.
Instead, you'll become 2X, 5X, 10X more valuable.
Go for it.
Don't you see? Your career depends on it.
What do you have to lose?
The alternative is coming for you one way or another!
Nurses!!
Want to build your career and expand your impact? Join Simmy King, Deborah Stamps, and Dr. Cole Edmonson of Nurses on Boards Coalition for their panel discussion, From Bedside to the Boardroom, at @NursingCareerWeek!
Visit nursingcareersweek.com to sign up for this FREE virtual event, also available on demand if you can't make the scheduled times.
Steal
1 n8n workflow = $56K in 47 days
Not a typo. One automation:
- Scrapes viral content everywhere
- Adapts for TT/YT/IG formats
- Posts 24/7 on autopilot
- Zero human input
Cloned a viral cat account - now I’m drowning in cash
Follow, RT + "STEAL" and I'll send it your way.
Brian LeCount | Recovering agency exec turned CMO retweeted
1 n8n workflow = $56K in 47 days
Not a typo. One automation:
- Scrapes viral content everywhere
- Adapts for TT/YT/IG formats
- Posts 24/7 on autopilot
- Zero human input
Cloned a viral cat account - now I’m drowning in cash
Follow, RT + "STEAL" and I'll send it your way.
“Trust your gut” is terrible advice—especially in areas where you have little experience.
That’s not intuition.
That’s just ego in a blazer.
Hot Take:
Safe marketing is invisible.
If it doesn’t polarize someone, it won’t resonate with anyone.
Most marketers don’t have a strategy problem. They have a courage problem. Bold ideas die in rooms full of consensus. #marketing #MarketingTips
My God.
@LinkedIn
“I’m looking to expand my network…” aka, “I want to pitch you” is still, in 2025, the hill you’re want to die on?
Innovate or please, just die. It’s ok. Just choose.
Sincerely,
Your entire user base.
I have 2 trips to plan. 1 w/ teenagers (Yellowstone, Grand Tetons) and 1 for our 20th anniversary (Paris). Asked @grok 2 help. Gave it questions, preferences & dates. Received daily plans, key stops/sites, and even restaurant recos. Literally under 1 min for each. Holy $h1t.
There’s so much to learn on X, and if you are growth minded, an investor, or even generally curious about how to go from 0 to 1 to 100, , I hope you’ll follow @awilkinson He’s a top 5 follow IMHO.
This is kind of crazy, but Tiny just wrapped its first full year as a public company.
The public markets are a strange new world.
I’ll explain why in a second, but first, here’s the full year 2023 results that we filed yesterday evening.
The financials are still a bit confusing due to the merger costs + subsequent restructuring, but here’s a few highlights:
- $185M Revenue (had our acquisitions of WeCommerce and Clean Canvas occurred on Jan 1, 2023, we estimate revenue would have totalled $206M)
- EBITDA of $46M
- Recurring Revenue of $29.5M (does not include $8.4M of recurring revenue from WeCommerce in Q1 due to merger timing - combined this would be $37.9M)
- Q4 revenue of $51M
- Q4 cash from operations of $9.9M
- Q4 was the first quarter with all of major businesses reporting together (excluding Tiny Fund I results)
- Note: None of these results include the businesses within our $150M USD private fund, of which Tiny Ltd owns the GP and is a 20% LP.
Details here: finance.yahoo.com/news/tiny-…
It’s been an interesting year, stumbling into the world of public markets.
Shortly after our merger closed, I sat down with a public markets investor and asked him if he’d consider buying our stock.
“First, you need to build your reputation,” he told me, fixing his eyes on me and looking serious.
“What do you mean?” I replied. “With zero investment, I started a profitable business, then used my profits to acquire thirty companies and grew their earnings massively. I’ve compounded at an insane rate, from nothing, for almost two decades. THAT is my reputation.”
“No, no,” he responded. “You need to build your reputation in the public markets. Everything you’ve done before is moot. You need to get 8-12 consistent quarters under your belt. And your company is confusing, too. You own too many things. You should sell some stuff.”
I found this absolutely bizarre. In my opinion, a company, public or private, was a company. A reputation was a reputation. And who cared if we owned 20 companies vs 1 if they were great businesses purchased at fair prices?
But while his appraisal was slightly irritating, it was revealing. Public market investors like two things:
1. Predictability
2. Simplicity
They want to know that the numbers will go up in a straight line each quarter.
And they also want to know that your company does one thing.
“We make golf course management software. It has insanely high retention, our ARR is $100M, and it’s growing at 12% per year with 10% EBITDA margins.”
I can hear the collective moans of public equities managers. Swish. They love this stuff.
But a holding company is the polar opposite.
As anyone who has run one can attest, it’s hard to explain the sum of the parts. You often hold businesses that are growing while others are shrinking or flat (often expectedly, if you often do deep value deals like us). Some are investing in R&D while others are raking in record profits. You might have ten different business models.
Across the holding company and our fund, we own dozens of companies, ranging from social networks and software companies, to a coffee maker business.
To add to the fun, some of our investments live in our aforementioned private equity fund.
Try to explain that to your analyst in one sentence. I get it, it’s confusing.
It’s been fascinating reading old shareholder letters from the great diversified holding companies.
It seems that the pattern looks a bit like this:
1. Tell the world what you’re going to do
2. Get dismissed and misunderstood for 5-25 years
3. Earnings compound
4. Get respect
We’re going to suck it up and stay the course.
To our shareholders: we appreciate your trust, and thanks for coming along with us on this journey.
Love this @KrissBergTweets
Some people on here have been talking about adult loneliness.
This hits home for me, big time.
See in 2018 my wife tried to throw a birthday party for me.
She could not get one single person to show up. Not. One. Person.
One of the saddest days of my life.
Now, this year alone (just 6 years later) I will go on 4 boys trips, 2-3 more trips with other families, and (most importantly) I have a deep connection with dozens of other men and women that I didn't even know in 2018.
I have GREAT birthday parties now.
This is how I turned it around:
1. You have friends, you just never show any effort. After quite literally the saddest birthday ever, I came to a harsh realization: I had friends I just made zero effort with them. Why would they show any effort toward me?
That changed right then. I start texting and calling friends randomly. Whenever a fun old memory would pop up, I'd text the people who were there. "Hey remember..." it always started good conversations. We'd ask about each others lives.
This led me to the second big revelation.
2. If you want to see them, go see them, idiot. Call and text and say "let's hang". Go get beers. If you don't drink, go play golf. If you don't golf, try pickle ball with them.
It's that simple.
One of those text strings was with dudes from all over the country. Someone suggested a Zoom call. Great idea! Except, wait. F@#$ that. Zoom calls suck. They're awkward and people find an excuse to no-show.
How many times have you said "we should get together!" Newsflash: it will never happen unless you make it happen. NE-VER. Got that old friend, the one that you really miss? Get on a plane.
Which brings me to one of the best things I've done in the past few years:
3. Start planning a mini reunion with childhood, high school and college friends today. It's shocking how good seeing old friends live and in-person is. You need it.
BUT, here's the key to making it happen from someone who's planned a bunch of these in the last few years: let go of any notion of reaching a consensus.
If you're going to try to make everyone happy it will never happen.
Pick a date about 6 months out, find a fun location, and start planning it. Tell your friends you'll take charge they just have to show up. Way more people will show up this way. (Reminder: this is literally why Homecoming was invented. Find your school's homecoming weekend and make a plan.)
How to make it great: one person (probably you) pays for all the meals and activities and then have the crew reimburse you. This removes the awkward check-reaching moments and everyone can relax. Centering your trip around an activity (golf, rafting, skiing) also will reduce those awkward "what do we talk about now?" moments and creates instant memories.
I have a rule: the person who plans it goes free-ish. Meaning whoever takes on all this work to plan it gets their activities paid for (I pay for my own flights and hotel). When I divide the expenses by the number of people, I just remove 1 (me). I am open about this, and no one complains. It also serves as incentive for people to plan the next one. This won't work sometimes in smaller 3-4 person groups, but you get the idea.
Now let's talk about making NEW friends...
4. Get out of your shell. I was a proud introvert for years. I bragged about it. Then no one came to my birthday party and I realized how stupid I was.
I realized I was surrounded by fun, interesting people, I just never bothered to ask about them.
See I HATE small talk. Can't stand it. It's people asking the same 3 questions and then waiting to be asked the same 3 questions. Then it's over and people try to find an excuse to wander off.
So I stopped doing that. Now I do this:
Ask interesting questions: listen to the answer: repeat.
I forgo any desire to talk about myself. Fact is that people who I want to be friends with WILL ask about me eventually, but in the beginning I just ask and listen.
I show genuine interest in the other person. Suddenly I have a lot of new friends. Coincidence?
Next time you're in this situation try this. It's starts with the old standby but gets way deeper.
What do you do? > How'd you get into that? > Did you study that in college? > What did you want to do when you were a kid/student? > What would do if you could make a million bucks a year doing it?
This line always gets into people's hopes and dreams, their history, where they lived and what they did. This is the good stuff.
Then you can transition into: What do you do outside of work? What are you excited about these days? How did you get into that? What do you need to do that? How often do you go?
This will naturally, eventually lead to you saying.... "I've always wanted to try that..." You see where this is going?
This leads me to...
5. Just say yes. Here's the deal, I didn't really want to try that thing I was chitchatting about, I wanted new friends. So I just started doing what they do.
That led me to do some really scary sh*t over the years. Motorcycling over mountain passes with zero experience. Skiing down a narrow chute with my sphincter fully puckered. Eating psychedelics with a bunch of weirdos.
But it all usually led to deep, lasting friendships. There were plenty of things I did that I'll never do again, but they were all good experiences in the end.
It can start so easily.
✅Stop dropping your kids off at the birthday party, go in there and have one good conversation with one person.
✅Join that new church.
✅Try that new weird sport every one is talking about. ✅Join the Facebook group, go to the meetup, volunteer to help.
Finally, ALL this gets easier when you realize...
6. You are NOT alone. Everyone feels this now. We've forgotten the art of making friends. You are NOT socially awkward, you are not a loner! We have all this connectivity and no connection. It's not your fault.
It makes it so much easier to approach people, to invite yourself into someone's life, when you realize they either A) feel this same loneliness or B) have figured out how not to be lonely. In either case, this is a good person to know, right?
I had a stark realization one day at the playground. My son is a master connector, he makes friends every single place he goes.
How? He walks up to another kid and says "Wanna play?" Then they play. That's it.
We can do this as adults, we just have to show genuine curiosity in people, LISTEN to them, try new things, repeat. Call your old friends. Make the plans. Get on the plane. TAKE THE INITIATIVE, DUMMY.
Oh and BY THE WAY, right now you are on the greatest connection-building app in the world. Send the DM, set up a call. It's not as hard as you think.
Hopefully this helpful to you. If it was please Retweet it and give me a follow.
Later, friends 🤟
Don't take a week off if you're following the evolution of AI. Dayum!
Great discussion on how to change hearts and minds from a few new connections that know how to give, give, give before you ask.
Thanks @garyvee , Mark and Sean.
Appreciate you 🙏
#Leadership is something we embody, not only a #business trait. Sometimes our path gets thrown off course, but we don't stop being leaders. The empathy of #TransformationalLeadership is rooted within us. How are you working on your leader skills? @Forbes forbes.com/sites/forbeshuman…
Brian LeCount | Recovering agency exec turned CMO retweeted
I created a complete guide on how to use ChatGPT to BLOW UP your personal brand this year.
This has the potential to bring us 7+ figures in 2023 and it’s yours for FREE.
Like, RT & Reply “GPT” and I'll send it over
[follow so I can DM]
The #NursingStaffingShortage is an ongoing crisis, but schools are finding a "cure" -- creating and implementing #medical training #programs that are a direct pipeline to a position in the #MedicalField. newsnationnow.com/health/fig…
#TransformationalLeadership is one of the most valuable and #motivating models. Confidence, honesty, problem-solving, active listening, and inspirational #guidance are just a few of the pillars to inspire and lead your company. Are you practicing it? @douglas_voltage
Statistics show that transformational leadership is a preferable method for leading as it is uniquely equipped to drive innovation. hubs.li/Q01vp4Ny0
#innovation #transformation #leadership #business
In the past couple of years, #SEO has truly taken off again. Combining SEO with #CX can propel your #MarketingStrategy leaps and bounds, and it’s a key reason we invested much more here in 2022, and will continue in 2023. @martechismktg martechseries.com/mts-insigh…















