Sr. Director of Growth Engineering @tovalafood - Been building things on the web over ½ my life. D2C Growth & Performance. Plus, NBA/F1. Dad of 3️⃣

Chicago
Joined June 2008
Read, run, write, learn, strengthen, fine-tune, scrap. Do side projects. Do it better. Make cool shit. Have a motor. Don't quit. – at Chicago, IL
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love this.
1/ If I was running product marketing at @Tovala, here's one of the first things I'd do on day one. I actually applied there a few years back and gave this feedback but posting so maybe they actually do it. Been a customer since 2018 and I have thoughts. 🧵
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It’s crazy how fast our expectations go up with AI tools
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I know the Bears lost, but this is one of the most insane throws in NFL playoff history.
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Join the dinner revolution. Dinner better with Tovala.
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Heard a rival dad is planning to hand out king size candy bars for Halloween so now every trick or treater that comes to my house is getting a full rack of ribs.
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Tovala Review: Quick, Fuss-Free Cooking For Busy Days go.forbes.com/yljTMJ
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Good. Better. Best. #DaBears
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can’t say enough good things about Oddit
We transformed Tovala's homepage headline. Now it's crystal clear 💎 "Gourmet Made Easy: Chef-Prepared Meals in Minutes." This instantly communicates the product's value, helping visitors understand the offer faster and boosting potential conversions. But that's just the start. Check the thread to see what else we improved for Tovala's Homepage Header 👇
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just realized me using @AnthropicAI's Claude Sonnet 3.5 for small things like "count the number of characters in this sentence" is like Elaine using Kramer's deli slicer to open envelopes...
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Impatience with actions, patience with results. @naval
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wow, from @itseieio: Thought the site wouldn’t get much traction but I was very, very wrong. Over 500,000 people visited the site in the 3 days after launch; folks checked 650,000,000 boxes in the two weeks that I kept the site online.
I made a website. it's called "one million checkboxes dot com". it has one million checkboxes on it. checking a box checks it for everyone. that's it. have fun!
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In honor of the Olympics, sharing one of my favorite photos & a reminder: "Winners focus on winning. Losers focus on winners."
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BK retweeted
THIS STEPH POSE AFTER THE BUCKET 😂🙌
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Ant and Wemby are going to team up and win 10 championships aren’t they… #NBAPlayoffs
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seriously @ElenaVerna is the GOAT of growth memes
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Replying to @tovalafood
@tovalafood might be the best purchased item of 2024.
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