@Fanatics Comms VP; PSU + Hoboken alum; Suburban Dad; Muni Golfer; crockpot connoisseur. Tweets are my own.
Bergen County, NJ
Joined March 2009
- Tweets5.5K
- Following1.2K
- Followers807
- Likes2.5K
Brandon Williams retweeted
Thanks to everyone for checking out our NHL Hometown Remix coverage yesterday. Great numbers. ICYMI:
Newser on the jerseys: espn.com/nhl/story/_/id/5035…
Inside story on Florida's pink fits: espn.com/nhl/story/_/id/5035…
Our ranking from best to worst: espn.com/nhl/story/_/id/5035…
Brandon Williams retweeted
Inside the @FlaPanthers groundbreaking pink (Panthers: "They're coral!") Hometown Remix jerseys from the @NHL and @Fanatics.
My feature story on a game-changer:
espn.com/nhl/story/_/id/5035…
Brandon Williams retweeted
Just showed up at the @Fanatics Fan Wagon as Paul Molitor was picking up a kid in a sausage suit
I love it here
Brandon Williams retweeted
The #FANAdvisoryNetwork is built on a simple idea: Real Fans, Real Feedback.
We launched the program in New York, Philadelphia, Chicago, and Boston earlier this year and now we're expanding to several new cities across North America.
We are looking for real fans in these cities to share honest, on-the-ground perspective that helps shape the future of the fan experience at Fanatics. Not focus groups. Not surveys. Just fans who actually live it.
If that sounds like you, hit the link to learn more and apply: fanatics.grin.live/FANMember…
DM me with any questions.
Brandon Williams retweeted
When @Fanatics built its flagship collectibles store in London last year, @michaelrubin expected it to do $6-$8 million in annual sales. It's currently on pace for $40 million
Now Fanatics is looking to replicate the business in Paris. More @Sportico 👇
sportico.com/business/commer…
Brandon Williams retweeted
LeBron's new No. 23 Sixers jersey set a record for the most jersey sales in the first 48 hours after a player joins a new team across all sports, according to Fanatics.
It surpassed Shohei Ohtani’s jersey sales after he joined the Dodgers in 2023.
MORE: ow.ly/fGH650ZutpQ
Brandon Williams retweeted
The New York Knicks set an all-time Fanatics merchandise record for any championship team ever across all sports in the first 24 hours following their clinching win in Game 5. The 2026 NBA Finals set a new league record for merchandise sales across NBAStore.com, Fanatics, team stores and third-party retail, doubling the previous NBA Finals record set in 2020.
The 2026 NBA Finals between the New York Knicks and San Antonio Spurs generated a record 15 billion views and counting on social media, the most ever for an NBA Finals and nearly triple the previous record set in 2025. Game 5 generated more than 4 billion views, surpassing the previous single-game record set during Game 4.
Brandon Williams retweeted
The biggest weekend in football is coming to Fanatics Fest for the first time ever ⚽🔥
We're giving fans the ultimate FIFA World Cup 2026™ Final weekend experience:
- Be in the room for the official final press conference LIVE (July 17)
- Watch the Final surrounded by thousands of fans (July 19)
- Feel the energy with fans from around the world, all under one roof
July 16–19 at the Javits Center.
Grab your tickets now at the link in bio.
Brandon Williams retweeted
Fanatics named the official on-site retail partner for the NFL.
It will cover the NFL Draft, Super Bowl, Intl Games & more.
Starts at the 2026 Draft with a massive retail footprint and on-site jersey production.
MORE: ow.ly/bt9E50YNY5b
Brandon Williams retweeted
Fanatics Turns Rewards Program Into a Direct Revenue Stream sportico.com/business/commer… via @sportico @novy_williams
Brandon Williams retweeted
Team USA will wear game-worn U.S. Olympic hockey sweaters to LoanDepot Park today for the WBC final against Venezuela. Center fielder Pete Crow-Armstrong and Olympic gold medalist Jack Hughes are partners with Fanatics, which delivered the jerseys for every member of Team USA.
Brandon Williams retweeted
How Fanatics is aiding the sports card resurgence - with Jaxson Dart and Breece Hall helping the cause trib.al/dR8l5Nn
Brandon Williams retweeted
Fanatics has won the right to handle on-site retail across the 2026 World Cup ⚽
The World Cup retail plan includes more than 2,000 points of sale across three countries and 16 cities. It will be the biggest on-site retail operation in Fanatics history.
Full story: sportico.com/business/commer…
Brandon Williams retweeted
It really might be Our Year. Been waiting for this new @lululemon x @Fanatics NHL Collection to drop. Now available at fanatics.com!
Mets
Penn State
Nabers ACL
Team USA thrashing
0-3 in Fantasy
Lost season long MLB runs pool by 1 run on last day
RIP sports weekend (except for J Dart)
Brandon Williams retweeted
Jaxson Dart Jersey Sales Skyrocket After Giants Debut, Best-Selling NFL Gear! | Click to read more 👇 tmz.me/CcIs71S
Brandon Williams retweeted
Fanatics Fest wows in its encore.
The complete scorecard:
cllct.com/sports-collectible…
