
Head of Customer Experience and Digital Go-to-Market Strategy @NetApp | Machine Learning & Data Processing Executive | Digital Transformation & Cloud Software
Silicon Valley, California, USA
Joined May 2009
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Getting #CX right can be complicated, but often the key to delivering a quality experience and building #CustomerLoyalty is to just keep things simple. @NetApp linkedin.com/pulse/customer-…
Data integration is complex and comes with many challenges, from poor-quality data to unstructured data formatting. #AI and #MachineLearning could mitigate some of these issues, handling semi-structured or unstructured data formats with relative ease. dataversity.net/4-common-dat…
In an ever-changing business landscape, a successful #DigitalTransformation is advantageous for many reasons:
- Boosts CX
- Improves Efficiency
- Increases Competitive Advantage
- Helps Reduce Cost
- Bolsters Agility
#BusinessTransformation #Technology forbes.com/sites/forbestechc…
Any organization in any industry could benefit from a successful #DigitalTransformation. Make sure the building blocks of your transformation - from your vision and your channels of communication - are strong in order to increase the likelihood of success. forbes.com/sites/forbestechc…
Despite high investment into #cybersecurity, the rate of weekly cyber attacks in 2022 was higher than in 2021. Separating real threats from the noise is one complicating factor. A #DataDriven approach to cybersecurity would result in higher success rates. forbes.com/sites/forbestechc…
Your entire #cybersecurity strategy cannot rely on protection alone. Think of it as a first wall of defense - if it is breached, what is your next layer? It should be remediation. #ThreatRemediation netapp.com/blog/threat-remed…
As #data becomes integral to companies and cyber threats grow more complex, an emphasis is being placed on #DataSecurity. Any good data security strategy prioritizes both protection and response/recovery when your data is the target of a cyber attack. netapp.com/blog/what-is-data…
You can't go wrong by focusing on the #CustomerExperience first. When you start with the goal of building an outstanding customer experience, you are able to work backward and determine what building blocks you need to help you get there. @NetApp #CX #CustomerSuccess #NetApp
'Wherever you are in your journey ... always start with the outcome you are looking to drive ... start with your customers first.‘
We shared our winning #customerexperience strategy with @CXPA_Assoc: ntap.com/3DE1GbY
#NetApp #CX #customercentricity
A high-quality product and impeccable customer service are not mutually exclusive. In fact, they should go hand-in-hand. @NetApp's Senior Director of #CustomerExperience Enablement, Erica Moulton, discusses how we align to ensure that we meet our business and #CX goals. #NetApp
How do we focus on things that are most impactful to business AND that deliver a world-class #customerexperience?
Our Senior Director of Customer Experience Enablement shares the details with @CXPA_Assoc: ntap.com/3Xyn7TF
#NetApp #CX #customerjourney #customercentricity
At @NetApp, the #CX is just as important as our product and service quality. Central to #NetApp's CX process is our annual Customer Experience Survey. Our Senior Director of #CustomerExperience Enablement, Erica Moulton, highlighted 5 ways we've built #CustomerLoyalty.
'80% of B2B technology customers rank the experience they receive to be as important as a company’s products.' - Salesforce
Putting our customers at the center of everything we do is the reason our customers stay with us: ntap.com/3XkaDPu
#CX #customercentricity
At @NetApp, we're dedicated to demonstrating excellence in the #CustomerJourney from start to finish. Hear more from Senior Director of #CustomerExperience Enablement, Erica Moulton - as she says, our global #CX team is focused on providing a tangible positive impact. #NetApp
Erica Moulton, our Senior Director of Customer Experience Enablement, shares our secrets to ensuring we deliver a great #customerexperience with @CXPA_Assoc: ntap.com/3ViFESs
#NetApp #CX #customerjourney #customercentricity
Biren Fondekar retweeted
Erica Moulton, our Senior Director of Customer Experience Enablement, shares our secrets to ensuring we deliver a great #customerexperience with @CXPA_Assoc: ntap.com/3ViFESs
#NetApp #CX #customerjourney #customercentricity
Are you doing everything you can to make sure your #data is as secure as possible? @NetApp offers multiple, comprehensive services to ensure that your data remains safe in Google Cloud. #DataSecurity #DataProtection netapp.com/blog/data-leak-pr…
We may offer many solutions, but we always have the same goal: to help increase your company's overall #efficiency and drive a successful #BusinessTransformation. For more on this process, hear from Rob Benoit, @NetApp's VP for Global Strategy and Tech Office. #CX #NetApp
Our main goal is to show you how can accelerate your business transformation AND streamline your daily processes regardless of what solution you choose.
Rob Benoit takes you through the process: ntap.com/3WcfG3E
#NetApp #customerexperience #CX
Not all customers are the same. By approaching each #CustomerExperience with empathy, we're able to provide them with the best, most suitable solutions. Hear more from @NetApp's SVP & Chief Commercial Officer @RickScurfield about why our approach is special. #CX #CustomerSuccess
We don’t want to just sell you a product. We want to provide you with a solution that suits your ecosystem and works with your business’ processes.
@RickScurfield explains how we set ourselves apart from our competitors: ntap.com/3hdEcCy
#NetApp #customerexperience #CX
Companies must ensure every aspect of the #CX is positive - our relationship with our customers is the highest priority. Joe Novak discusses the value of this relationship in the latest installment of @NetApp's #CustomerExperience Perspective series.
How are we differentiating ourselves from the competition?
Through digital and in-person #customerexperience. Joe Novak, our VP of Customer Support Services, explains how his teams help you get the best value from your relationship with us: ntap.com/3tRPejP
#NetApp #CX
Simply collecting & analyzing #data is not an effective way to present your #DataInsights. If you want to bolster your data-driven decision-making, your company's tech leaders need to become good storytellers. Get creative with how you share your findings. cio.com/article/408345/data-…
Understanding & implementing feedback, watching shifting industry trends, and eyeing competitors are all key #listening tactics to provide the best #CX. @NetApp does so with AWS FSx for NetApp ONTAP. Learn more from Octavian Tanese (@octav), our SVP of Engineering.
#AWS FSx for NetApp ONTAP is a prime example of the pinnacle of #customerexperience! 🔥
@octav, our SVP of Engineering, gives you the lowdown on our collab with @awscloud: ntap.com/3EeXL5g
#NetApp #CX
You want to make sure that your organization derives the most #value from your #DigitalTransformation as possible. Distinguish the value it can derive from customers, operations, and ecosystems. #Digital hbr.org/2022/10/is-your-comp…
Our success @NetApp is not only defined by our #CustomerExperience but also by offering the best digital technologies and experiences possible. From our #CX Perspective series, Matt Hurford discusses how these offerings are building a better digital world.
From technology adoption to advocacy, we deliver actionable insights + simplified data management, all while ensuring your satisfaction with us is at the center of everything we do.
Matt Hurford explains more about our processes: ntap.com/3TfCqxW
#customerexperience #CX


