CEO @ SalesCaptain | Cold Email Secrets 📗 https://xitter.cf/t.co/sdl73q6JoF
London
Joined April 2008
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Be careful of the fallacy of "Only I can do this job". No, you're wrong. Sooner or later, whether it's human, AI or combination, your job can and will be replaced. Innovation is moving ahead and taking no prisoners.
What you can do? (10-part thread)
I had to get on this trend 🤣
Here's what a GTM team's calendar looks like (BDR, AE, RevOps, CRO, CMO, GTM Engineer).
Share your own calendar items in the comments.
Repost this to your network if it hit too close to home.
Happy Friday 💚
We built a Claude prompt library for SDR work and ran it across 230+ campaigns.
42 prompts covering the whole outbound day: research, finding the right contact, personalization, sequences, replies, call prep.
All 42, copy-paste-ready, free: salescapt.com/sdrprompts
Signals tell you when to reach out. They are not your opener.
Don't be creepy.
You can know they rewatched your demo, checked your profile from three different devices, and read your case study at 2am.
Keep it to yourself.
What's the worst cold outreach you've ever gotten?
1/7 Your cold email got a "yes, interested."
Then the deal died.
Everyone blames the channel.
The leak is almost always after the reply.
Here's how we fix reply-to-revenue across 76+ clients:
6/7 4) The opportunity never closes.
Under 8-10% demo-to-close? Don't touch the subject line.
Look at fit, discovery, the buying committee, and the offer.
One client: fixing ICP and positioning unlocked $155K in new ARR. Same channel.
7/7 What you do between the +ve reply and the contract decides whether it becomes revenue.
That's where the money leaks, and almost nobody talks about it.
Full playbook (real numbers, the stack, the fixes): salescapt.com/conversionplay…
Everyone pauses outbound in August.
We don't, and it runs at 104% of a normal month.
The quiet inbox is the whole advantage.
Full stats below from real campaigns.
Everyone's trying to drop Clay and rebuild it all in @claudeai Code.
Wrong move. They're two layers, not competitors:
Claude Code = logic (scrapes, APIs, scoring)
Clay = data (enrichment, validation, visibility)
Here's how the top 1% use both to GTM: salescapt.com/clayandclaudec…
Cold sequences aren't dying because of the channel.
They're dying because of the context.
No signal. No score. No reason beyond "they fit the ICP", that's cold.
The fix: 3 scores per account (Fit, Behavior, PCV) and a routing system on top.
The full deck: salescapt.com/saastanak2026
Google is now deprioritizing emails from people you've never spoken to.
6-step cold email sequences are about to become obsolete.
Full deck of my webinar with ZerBounce 2026 cold email playbook: salescapt.com/SCZBslides
After running outbound for 200+ B2B companies, from Series A startups to $1B+ enterprises, we put everything we know about running a modern BDR function into one playbook.
It's the same playbook we apply internally at SalesCaptain and for our clients.
salescapt.com/bdrplaybook
The stack to bootstrapping BetterContact to multi-7 figures in 2 years, as a 1-man show, from Roman Hipp.
