#BritishManufacturer of cycle technology, #Goldtec components & #Middleburn ™ components. 🚲🇬🇧

Newcastle-under-Lyme, staffs
Joined May 2016
Now is the time to think about what your bike needs to handle the months ahead. Wet and muddy conditions put extra strain on bearings, seals & drivetrain components. Get everything checked & stock up on spares. bit.ly/4dSGt18 #MTB #roadbike #gravelbike #ukmade #cycling
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A snapped derailleur hanger can end a ride, but carrying a spare means it doesn't have to. From mid-trail crashes to multi-day trips, it's one of the parts you can carry with the biggest impact. Shop online. bit.ly/4tS7c29 #MTB #roadbike #gravelbike #ukmade #cycling
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The clocks go back at the end of the month, which means shorter days and less time to squeeze rides in after work. If your bike needs any components sorting before winter, shop our range at BETD today. bit.ly/4dSGt18 #MTB #roadbike #gravelbike #ukmade #cycling
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As the temperatures drop and the rides get chillier, our Middleburn beanies are the perfect addition to your kit. Designed for cyclists and built to keep you warm on cool autumn rides, grab yours online today. bit.ly/46mHYiG #MTB #roadbike #gravelbike #ukmade #cycling
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Our Middleburn chain rings are available in a range of sizes & tooth counts to suit diverse riding styles. Precision-machined and built to last, shop online now. bit.ly/48VWDmU #MTB #roadbike #gravelbike #ukmade #cycling @StarlingCycles @DavePricePhoto
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October road riding has a lot going for it: quieter roads, cooler temperatures that suit longer efforts, and some of the best scenery the UK has to offer. At BETD, we stock the parts to keep you rolling all season. bit.ly/4o9YDO7 #roadbike #ukmade #cycling
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Cannondale riders, we've got you covered. From frame bearing kits to derailleur hangers, our precision-made compatible parts are built to keep your bike running as it should. Browse the range & shop online. bit.ly/3VJT5jV #MTB #roadbike #gravelbike #ukmade #cycling
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Tracking your rides on Strava is one of the best ways to measure progress and stay motivated. Make sure your bike is running as well as your numbers suggest it should, and shop components from BETD. bit.ly/3PiGtNE #MTB #roadbike #gravelbike #ukmade #cycling
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How long your bearings last depends on where and how often you ride, with wet, muddy, or gritty conditions wearing them out in a matter of months. If you're experiencing creaking, shop our Enduro bearings today. bit.ly/4tYlTkG #MTB #roadbike #gravelbike #ukmade #cycling
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Not everyone has time to ride every day, but that doesn't mean you can't make progress. Keeping your bike in top condition is one of the biggest gains available to weekend riders. bit.ly/4dSGt18 #MTB #roadbike #gravelbike #ukmade #cycling @StarlingCycles @DavePricePhoto
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Did you know we ship our precision-engineered components worldwide? From Europe to Australia and beyond, riders around the world trust BETD parts to keep their bikes performing at their best. Shop online today. bit.ly/4dSGt18 #MTB #roadbike #gravelbike #ukmade #cycling
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The 2026 UCI Road World Championships gets underway today in Montréal. With the world's best riders going head to head, there's no better time to be inspired to get out on your road bike. Shop our components online. bit.ly/4790L2a #roadbike #ukmade #cycling
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Every component we sell is designed and made with precision in mind, right here in the UK. From tight tolerances to durable finishes, our parts are built to perform consistently. Explore our full range online. bit.ly/3y7jvk6 #MTB #roadbike #gravelbike #ukmade #cycling
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Worn chain ring teeth are easy to miss until the problems start: chain skipping, poor shifting, and drivetrain noise are all signs it's time for replacement. Shop our Middleburn chain rings, engineered to enhance your riding. bit.ly/48VWDmU #MTB #roadbike #cycling
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Autumn is one of the best times of the year to get on a plane with your bike. Summer crowds have thinned, temperatures are more manageable, and roads are in great shape. Make sure your bike is sorted before you go. bit.ly/3y7jvk6 #MTB #roadbike #ukmade #cycling
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We stock a range of compatible spare parts for Carrera bikes, including derailleur hangers to suit a variety of models. If you're not sure what you need, send us a photo and our team will help. Shop online today. bit.ly/4hEZDJK #MTB #roadbike #gravelbike #ukmade #cycling
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Cycling is one of the most effective cross-training tools: low impact, easy to fit around other training, and enjoyable. If you're adding more miles to your routine, make sure your bike is ready & shop our parts. bit.ly/3y7jvk6 #MTB #roadbike #gravelbike #ukmade #cycling
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We pick our Enduro frame bearing kits in-house, carefully bundling the right bearings for your specific frame so you have everything you need in one place. No guesswork, just a precision-matched kit ready to fit. bit.ly/4sjd846 #MTB #roadbike #gravelbike #ukmade #cycling
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September is the time to start thinking about how your bike is set up for the wetter, muddier months ahead. Fork seals & hangers all take a harder hit in autumn conditions; check them now and stock up on spares. bit.ly/4dSGt18 #MTB #roadbike #gravelbike #ukmade #cycling
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Your bottom bracket is one of the hardest-working components on your bike, and a worn one will cost you. Our Middleburn HT2 X-Type bottom bracket is an upgrade that restores smooth, responsive pedalling. bit.ly/4wA5ROH #MTB #roadbike #gravelbike #ukmade #cycling
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