Ben Gilchrist (@bengilch) header
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⚡️ Co-Founder at Pilot 📈 Turning great creative into Meta growth 🟠 Past clients include Nike, Meta, McLaren

London, England
Joined November 2011
Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)Photo by Ben Gilchrist (@bengilch)
I was basically semi-pro at Slime Soccer back in the day. So I rebuilt it. Play 1v1 online against anyone or send a link to a mate. Desktop only. Coming next: $SOL stakes. Winner takes the pot. Test it, break it, let me know 🤝 slimeball.app/
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Anyone still building fun stuff on solana:So11111111111111111111111111111111111111112 solana?
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London based co-founder here 👋 Looking to #connect with: 🚀 Founders 🛠️ Builders 🔥 Ad creatives 🧱 Creative Strategists 📈 Growth hackers 🔁 Serial entrepreneurs 🤖 AI enthusiasts If you’re one of them, say hi 👋 Let’s connect 🤝
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We're running our first event this Thursday. The best creative strategists and growth leaders in London, in one room. Coming so far: → Eucalyptus → Butternut Box | B Corp → Granola → Healf → STOCKED 📍 Between Shoreditch & Liverpool St · 6pm DM me for the details.
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Ben Gilchrist retweeted
Lightning McQueen back with new transformation to beat jackson storm 💪
Real life, baby
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🥁 pilotcreative.co website launch 🥁 Pilot creates strategy-led Meta static ads for DTC brands, end to end. Brief Monday, upload-ready Friday. Bring your own briefs, or let our strategists write them.
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What's the worst thing about making Meta ads?
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Kind of get the premise of this, but having value gained attached to everything, is pretty sad
No, I won’t check out your portfolio. Here’s why. Anytime you ask someone to do something, it’s a pitch. In a pitch, say what’s in it for the other person. What’s in it for me to check out your portfolio? Why would I spend my time, energy, and attention—all of which I value highly—on that as opposed to anywhere else? If there’s nothing in it for me, then you’re asking for charity. If you’re asking for charity, then ask for charity. Make it clear. I like doing favors sometimes and being charitable sometimes. But I can’t tell if that’s what you’re asking for, and I won’t assume it. Even if I agreed to it, you haven’t even given me any criteria. Is there something specific you want help with? Something to improve? Something you’re stuck on? Some job it’s not doing? General questions get general answers. Specific questions get specific answers. Since I don’t know what you want help with and there doesn’t seem to be much incentive for me, it’s a pass. Here are some examples of pitches I would consider more (even if I’d still say no): “Dan, would you be willing to do me a favor and review my portfolio to help me land a design job working on a U.S.-based team for a fintech startup?” “Dan, can you please review my portfolio to see if the UI design work feels closer to junior or senior caliber? I’ll make a donation to your favorite non-profit as a token of thanks.” “Dan, would you mind looking at my portfolio to see if I’m the kind of person you’d hire? I know you value your time, attention, and energy, so I’d gladly take any feedback you can provide after looking for even 30 seconds.” @odeniransulaimo, wanna pitch again? I’m open to you trying again if you’d like. But even better: pitch someone who’s in a closer position to help you get what you want. If you want a job at a sports betting startup, pitch a hiring manager at a sports betting startup to check out your portfolio. Even if they won’t hire you for THEIR startup, their feedback would be way more relevant to getting a job at a sports betting startup than my feedback would be, since I’ve never worked at a sport betting startup. In short, when you pitch, make it about them and make it as easy as possible for them to give you what you want.
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Starting to grow my second agency. People don't appreciate how much easier it is to start an agency now that it was 7 years ago
You no longer need 50 employees to build a serious agency. A small senior team with good systems and right use of AI can produce ridiculous output.
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For the first day in a majillion days, my solana:So11111111111111111111111111111111111111112 is green. Hit me up for investment advise 💸
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I'm 35 and a bit. Co founder from London 🇬🇧, currently in Verona 🇮🇹 (pic from Cape Town 🇿🇦). In the meta ad space. Looking to connect with more performance marketers & creative strategists!
I'm 29. Solo founder from Brazil, based in Barcelona. Looking to connect with more marketers & indie hackers!
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"Pilot turns ideas into ads." Sounds simple. But there's a lot hiding in that word "turns." Here's what actually happens between a brand's idea and an ad that stops the scroll 🧵
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The result: brands get a reliable creative engine instead of a bottleneck. More tested ads → faster learnings → better performing accounts.
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Ben Gilchrist retweeted
Me trying to use AI
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