Strategy | music | idea-peddling, CSO @irisworldwide | on a mission to turn consumers back into citizens.

London
Joined August 2008
Thought my two green bars had turned to 4 but it's just my eyes crossing #glastonbury
21
8,817
Cannes Lions winners show that creativity starts with sampling the past – a view from @BenEssen buff.ly/4bi3u8B
1
1
1,042
focus your time and energy on what you want to see more of
76
1,184
387
5,736
Ben Essen retweeted
2024 is the year of $KENDU 💥 Resistance is futile. CA: 0xaa95f26e30001251fb905d264Aa7b00eE9dF6C18 Join the pack @ t.me/KenduInu
432
1,068
46
1,648
477,295
“Bend It Like Beckham: the film that ignited a love for football in so many women and girls.” This was our family film choice this weekend and the kids loved it. I’d forgotten how in your face it was about women’s sport. Really worth a rewatch. theguardian.com/film/2023/ju…
1
2
8
1,133
Ben Essen retweeted
📖 THE NEXT CHAPTER 📖 The #Lionesses' official @FIFAWWC squad announcement is here!
153
770
524
4,647
1,442,385
Replying to @KLM
Given that you are being taken to court for greenwashing, do you think it might be a good idea to rest a while with the slightly overstretched environmental claims? clientearth.org/latest/press…
1
16
571
Ben Essen retweeted
An announcement that will change women's football in England forever, and the start of something truly special. 👏 Take it away, @leahcwilliamson and @lottewubbenmoy... #LetGirlsPlay | #IWD2023
120
1,032
313
7,088
1,285,389
Since we're talking about the de facto English ban on onshore wind again, a few handy facts 💷bills cld've been £4.5bn lower with no ban 🚢each 5GW onshore wind cuts UK gas imports 6% ⚡️each 5GW raises "capacity margin" by 1.3pts carbonbrief.org/analysis-why… carbonbrief.org/analysis-uk-…
24
122
24
315
The truth behind this world cup's impact on the environment from @timberners_lee and @BBCMOTD
1
Well done @BBCMOTD @timberners_lee for covering the criminal greenwash behind the #FIFAWorldCup today. We need to start getting honest about carbon numbers...
1/7. Big news folks. 🚨 We've launched an update of our landmark Advertised Emissions report, it tracks the ad industry's progress on consumption based emissions. Here are some key takeouts. The first is, we've got work to do. Download it here: bit.ly/3hXJtON
3
COP27: as governments fail to do enough, industries like ours must step up – a view from @BenEssen @irisworldwide buff.ly/3GBbea2
“This year was our wake-up call that business-as-usual isn’t an option. So which option will we take instead?” asks @benessen, a lead author of our latest Advertised Emissions report campaignlive.co.uk/article/c…
2
2
"Bold and innovative leadership is needed to help drive the ad industry's transition from high carbon brands and support low carbon, green brands" - @nanoisms Product Director of Advertised Emissions speaking on stage at COP27 today.
4
5
Tune into our talk at COP27 live. Our panel ‘Shining a light on Advertising’s role in influencing consumption’ is THIS MONDAY, 8am UK time, 10am local time. Link to watch here 👉👉👉 cop-27.org/cas-livestream
Ben Essen retweeted
Many thanks @BLeaderNews for the article on us at FLOX. #nextgeneration #virtualevents in the #Metaverse businessleader.co.uk/flox-ra…
1
2
Ben Essen retweeted
Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism buff.ly/3C0oocI