
Strategy | music | idea-peddling, CSO @irisworldwide | on a mission to turn consumers back into citizens.
London
Joined August 2008
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Thought my two green bars had turned to 4 but it's just my eyes crossing #glastonbury
Ben Essen retweeted
Cannes Lions winners show that creativity starts with sampling the past – a view from @BenEssen buff.ly/4bi3u8B
Ben Essen retweeted
2024 is the year of $KENDU 💥
Resistance is futile.
CA: 0xaa95f26e30001251fb905d264Aa7b00eE9dF6C18
Join the pack @ t.me/KenduInu
Ben Essen retweeted
“Bend It Like Beckham: the film that ignited a love for football in so many women and girls.” This was our family film choice this weekend and the kids loved it. I’d forgotten how in your face it was about women’s sport. Really worth a rewatch. theguardian.com/film/2023/ju…
Ben Essen retweeted
Is the ASA’s greenwashing crackdown changing the ad industry? @ASA_UK @dontcrywolf @BrownBare @HKingaby @asadshaykh @benessen @NemorinCreative @adfreecities @StephenWoodford @JonathanMWise buff.ly/447LCu9
Ben Essen retweeted
📖 THE NEXT CHAPTER 📖
The #Lionesses' official @FIFAWWC squad announcement is here!
Ben Essen retweeted
Replying to @KLM
Given that you are being taken to court for greenwashing, do you think it might be a good idea to rest a while with the slightly overstretched environmental claims? clientearth.org/latest/press…
How metaverse events are transforming retail collaboration retailtimes.co.uk/in-my-opin…
Ben Essen retweeted
An announcement that will change women's football in England forever, and the start of something truly special. 👏
Take it away, @leahcwilliamson and @lottewubbenmoy...
#LetGirlsPlay | #IWD2023
Ben Essen retweeted
Since we're talking about the de facto English ban on onshore wind again, a few handy facts
💷bills cld've been £4.5bn lower with no ban
🚢each 5GW onshore wind cuts UK gas imports 6%
⚡️each 5GW raises "capacity margin" by 1.3pts
carbonbrief.org/analysis-why…
carbonbrief.org/analysis-uk-…
The truth behind this world cup's impact on the environment from @timberners_lee and @BBCMOTD
Well done @BBCMOTD @timberners_lee for covering the criminal greenwash behind the #FIFAWorldCup today. We need to start getting honest about carbon numbers...
1/7. Big news folks. 🚨 We've launched an update of our landmark Advertised Emissions report, it tracks the ad industry's progress on consumption based emissions. Here are some key takeouts. The first is, we've got work to do.
Download it here:
bit.ly/3hXJtON
Ben Essen retweeted
COP27: as governments fail to do enough, industries like ours must step up – a view from @BenEssen @irisworldwide buff.ly/3GBbea2
Ben Essen retweeted
“This year was our wake-up call that business-as-usual isn’t an option. So which option will we take instead?” asks @benessen, a lead author of our latest Advertised Emissions report
campaignlive.co.uk/article/c…
Ben Essen retweeted
"Bold and innovative leadership is needed to help drive the ad industry's transition from high carbon brands and support low carbon, green brands" - @nanoisms Product Director of Advertised Emissions speaking on stage at COP27 today.
Ben Essen retweeted
Tune into our talk at COP27 live. Our panel ‘Shining a light on Advertising’s role in influencing consumption’ is THIS MONDAY, 8am UK time, 10am local time. Link to watch here 👉👉👉 cop-27.org/cas-livestream
Ben Essen retweeted
Many thanks @BLeaderNews for the article on us at FLOX. #nextgeneration #virtualevents in the #Metaverse
businessleader.co.uk/flox-ra…
Ben Essen retweeted
Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism buff.ly/3C0oocI













