Co-Founder & CEO of the CTV advertising technology company @GetPublica (Acquired by IAS) Entrepreneur. Investor. Ad-Tech Geek.
Palo Alto, CA
Joined June 2011
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I am very excited to be able to share this announcement with the world!
It has been my greatest professional achievement to work alongside such a talented team at @Samsung_Ads and helping them transform the way people watch TV.
Learn more here: bloomberg.com/press-releases…
Benjamin Antier retweeted
Can the CTV ad market continue its rapid growth in 2023? 📈
Publica VP Strategy @Gu881n5 will be speaking at @videoweek Roadmap alongside leads from @WBDAdSales, @TotalMediaUK & @PubMatic about the role of data and programmatic tech in TV advertising.
▶️ roadmap.videoweek.com/
Benjamin Antier retweeted
Enjoyed moderating the CTV 'Privacy & Consent' discussion at this weeks @IABEurope Virtual CTV Day.
The leads from @sourcepointinc, @LiveRamp & @OneTrust provided some great insights!
Thanks for inviting @getpublica to take part!
Full Q&A here 🎬 youtube.com/watch?v=3E2WrRs_…
Benjamin Antier retweeted
What global trends are currently shaping the CTV advertising sector? 🌐
Publica Senior Director @alysha_dino will be speaking alongside leads from @IPONWEB, @xandr & @Brightcove at #AVS2022 about the role of programmatic in CTV ad buys.
Register here 👉 lnkd.in/dXhAAQ2c
Benjamin Antier retweeted
"If 2022 is the year of CTV, 2023 will be the year of CTV app discovery by TV audiences!"
I could not agree more @stephmillerPM, enjoyed this Q&A in @videoweek with yourself & Tim Cross about the future of the addressable TV ecosystem 👌
videoweek.com/2022/10/24/why… – at Greenwich, London
Could not be prouder of @alysha_dino from @getpublica 👏
The shortlist for Ad Tech Rising Star for #TheWires22 is out!⭐️ Congrats to:
Airey Baringer @TripleLiftHQ
Karina Caunane @bluebillywig
Alysha Dino @getpublica
Melissa Gallo @Yieldmo
Rosie Greening @Captify
Charlotte Havard @scibids
Ann Jack GroupM’s @XaxisTweets Norway
(PART 1)
Benjamin Antier retweeted
Don’t miss the @IABTechLab's Advanced TV: The Quest for Universal Addressability event, where we’ll be talking about the role OMSDK can play in the future of TV measurement.
Join the discussions about the future of CTV: lnkd.in/eFu7DZFs
#CTV #OMSDK #AdServing #SSAI #AVOD
Benjamin Antier retweeted
Publica is proud to be taking part in the @IABEurope CTV Virtual Day on 25th October.📺
VP of Strategy @Gu881n5 will be moderating a ‘Privacy & Consent' on CTV discussion with leads from @LiveRamp, @OneTrust and @sourcepointinc.
Register to join: iabeurope.eu/events/virtual-…
Benjamin Antier retweeted
Standing room only for the Publica CTV discussion between @alysha_dino & @DIRECTV today at @advertisingweek NYC.
A great conversation about the evolution of the addressable TV ecosystem, and the advertising technology and data powering its rapid growth!
#CTV #AWNewYork #SSAI
Benjamin Antier retweeted
We're coming soon to @Netflix! IAS verification on Netflix will enable marketers to maximize engagement through insights and provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Read more here: integr.al/3rOSI5z
Benjamin Antier retweeted
We’re proud to support @videoweek's 2023 CTV Advertising Guide.📺
Publica VP Strategy @Gu881n5 along with leads from companies such as @Samsung_Ads, @Roku, and
@WBDAdSales provide their best practices for the CTV buy and sell sides to follow.
▶️ videoweek.hubspotpagebuilder…
Benjamin Antier retweeted
Connected TV will become the center of the marketing mix. Buyers will start to buy CTV first and then plan around it.
— @GetPublica’s @BenAntier #ConvergentTV
Benjamin Antier retweeted
Tips: Use multiple programmatic platforms, have differentiated ways of selling (offer first in pod to one seller, plug in multiple partners into different contexts), and, critically, put the user experience first.
— @GetPublica’s @BenAntier #ConvergentTV
Benjamin Antier retweeted
Programmatic has already played a significant role in CTV. On average 50% of ads delivered on CTV devices are sold programmatically, but for some newer players it’s 100%.
— @GetPublica’s @BenAntier #ConvergentTV
Benjamin Antier retweeted
Adweek’s @MattSteinmetz talked with @GetPublica’s @BenAntier about what it would really take to build CTV ad breaks that programmatic advertisers will want to target. #ConvergentTV adweek.it/CTVwest22
ALT A man speaks on a stage with a navy blue background that reads ADWEEK CONVERGENT TV SUMMIT WEST.
Benjamin Antier retweeted
Great to see @getpublica Co-Founder & CEO @BenAntier on stage today at the @Adweek Convergent TV Summit talking about the data and programmatic technology growing the addressable TV ecosystem 📺
#AdServing #SSAI #AVOD #FAST #ConvergentTV
Benjamin Antier retweeted
All you need to know about CTV inventory quality!
A very handy guide from the @integralads team especially if you are looking to increase your ad buys on addressable TV 📺
Download via 👉 integralads.com/insider/now-… – at Greenwich, London
Benjamin Antier retweeted
We’re excited to be speaking at @advertisingweek NYC next week!
Publica will be hosting a fireside chat with Matthew Jamison, Group VP, Digital and Demand Partnerships for @DIRECTV about the evolution of addressable TV. DM to meet with us there 🤝
#CTV #AdServing #SSAI #AVOD
Benjamin Antier retweeted
We’ll be at @Adweek Convergent TV Summit West in LA this week where Publica Co-Founder & CEO @BenAntier will be on stage talking about how to build the streaming ad breaks that advertisers will want to target. DM to meet with us in person there.
#ConvergentTV #AdServing #SSAI
Looking forward to this, if you are heading to the @Adweek #ConvergentTV event in LA next week and want to meet and learn more about @getpublica, please drop me a DM!
Next week, we’ll be at @Adweek's Convergent TV Summit, where our Co-Founder & CEO @BenAntier will be on stage talking about how streaming publishers can build ad breaks that programmatic advertisers will want to target 🎯.
Register here ▶️ event.adweek.com/convergent-…
#ConvergentTV
Benjamin Antier retweeted
🎙️Delve into @xandr's podcast series, 'The Programmatic Life' meeting the talent behind the ad tech. With guests including @MSIXagency, @InitiativeWW & @getpublica
▶️Listen here open.spotify.com/show/7xdJEp… #programmatic #podcast
Xandr is kicking off our new podcast ‘The Programmatic Life,’ which looks at the people, and the culture, that are the driving force behind our industry. Stay tuned for episode one - Demanding Diversity is out 9/7. #programmatic, #business,#adtech