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Digital marketing with the aim of achieving results solely for you. Let us help you #bemoreorca

Littlehampton, England
Joined September 2021
Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)Photo by Orca Online (@bemoreorca)
hi @adsliaison - We're having problems with substantial delays to GLSA (Google Local Ads) verification - for a simple photo change and a document verification already verified
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1/4 What makes good content? Google has its E-E-A-T acronym, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These aren’t solely pointers for content quality; they encompass the website’s overall performance.
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2/4 In reality, there are many, many different factors to consider when judging web content quality. According to the search engine’s guru, John Mueller, spelling might not be at the top of Google’s hit list.
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1/2 Great web content isn’t ALL about blogs. But if you thought they were outdated and never read, think again. Creating fresh, regular content is a great way to keep your site visitors informed.
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2/2 And search engines will be asked to crawl your site more often, giving you a chance to expand the list of search queries you rank for. If you would like more information about SEO and the power of content, contact our team today at hello@orcaonline.co.uk #bemoreorca #SEO
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1/4 𝗦𝗘𝗢 𝗧𝗶𝗽: 𝗪𝗿𝗶𝘁𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗵𝘂𝗺𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. If you are using Orca’s SEO services, you will have already identified that ranking organically in search engines is a key part of your digital marketing strategy.
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2/4 Whenever we optimise your current content – or create fresh pages – we always have two main audiences in mind: •Search engines •Site visitors Yes, we must ensure that your pages adhere to SEO best practices so that search engines like Google look at them favourably.
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1/3 SEO Tip: Use original images where possible. We all know that visual content can really help a blog or service page ‘pop’. Stock images are easily accessible and some of them can look really professional. But, where possible, it’s important to use your own pictures.
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2/3 Search engines value uniqueness, and having original visuals can help your content stand out. Their crawlers recognise and value original content, potentially leading to better indexing and improved rankings in search results. But what about AI images?
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1/2 Meta – the parent company of Facebook and Instagram – has been pretty busy over the last couple of weeks. Earlier this month, it launched Threads, a direct competitor to Twitter. And today (19 July), it officially introduced its latest AI offering: 𝗟𝗹𝗮𝗺𝗮 𝟮.
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2/2 But should you be using AI content creation tools for your website? Read our blog ‘Does Content Written By ChatGPT Rank On Google?’ to find out: orcaonline.co.uk/pulses/does… #BeMoreorca #DigitalMarketing #SEO #SEOcontent #webcontent
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As you may know, we love a good blog. Written well, blogs can be a fantastic way of helping drive traffic to your site and winning the trust of current (and potential) clients. But how long should blog posts be? orcaonline.co.uk/pulses/how-… #BeMoreOrca #SEO #SEOcontent
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1/4 We’re still not sure if Zuckerberg and Musk will actually set foot inside the Octagon, but the competition between the social media moguls could certainly be getting a lot stronger. Tomorrow (6 July), Meta – Facebook & Instagram’s parent company – launches ‘Threads’.
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2/4 According to the App Store: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow”. It’s basically a rival to Twitter. And it looks pretty similar, too (LOVING the Orca-esque colours btw).
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1/5 How much should I write? It’s a question we get asked frequently by clients who draft their own content to help rank organically on Google. Our answer is frequently ‘It depends’. ...
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2/5 But Google Search Liaison Danny Sullivan has recently stepped in to confirm this succinct (but often frustrating) advice. “Reminder. The best word count needed to succeed in Google Search is ... not a thing! It doesn't exist."
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A break from our regular Web/Search/Digital posts today. We want to wish a MASSIVE Happy Birthday to Pete, our head of Search & Content! He's a vital part of our team and we hope you're having an amazing day today! #Birthday #LessHairNow #OneYearOlder
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1/4 📢 Important Update from Google! 🚀 Google has announced an upcoming change that will affect inactive personal accounts. Here’s what you need to know:
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2/4 🔍 Why is Google doing this? Online security threats continue to be a big issue. While Google invests in technology to protect from account exposure or phishing scams, nothing is foolproof. Accounts that haven’t been active for extended periods are more vulnerable.
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1/3 Have you heard the latest news from Google? They are cooking up a brand new search engine called Magi! 😱 Apparently, a team of more than 160 Googlers are working full-time on adding new features to the existing Google Search.
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2/3 So, what's the big deal with Magi? It seems like it will allow searchers to do more than just search for information. You could actually complete transactions, like buying shoes or booking flights. Plus, there are rumours that you can even ask coding-related questions.
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Want to boost your website's traffic? Look no further than the power of internal links! Check out our latest blog post to learn how they can help your website thrive. orcaonline.co.uk/pulses/how-…" #SEOtips #InternalLinks #WebsiteTrafficBoost
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Day 2 of @brightonseo & we've again made our way along the coast to @BrightonCentre. The conference attracts 1000’s of people from the digital world, from more than 40 countries to share expertise & learn from industry leaders. We can’t wait to share what we've learned!
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1/2 If you have an Apple phone, you might already have seen the additional search features on the Google app. Things like ‘solve homework', 'identify a song', 'shop for products', 'translate text' and more have been available on iOS since last year. ...
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2/2 Word on the grapevine is that Google is now testing the features for its Android app. There are no set dates at the moment, but the changes might be coming soon. Watch this space… #SEO #smartphones #digitalmarketing
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1/3 If you have a website, you want it to be found on search engines like Google. There are thousands of factors that can influence your site’s organic ranking, but the first step to getting your content anywhere near page 1 is indexing! 📈 .. orcaonline.co.uk/pulses/how-…
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2/3 Indexing is the process by which Google's bots crawl and analyse the content on your website, so they can understand what your site is all about and decide where to rank it in search results. Basically, if your website isn't indexed, Google won't know it exists! 😱
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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗶𝘁 𝘁𝗵𝗲 𝗚𝗔𝟰 𝗽𝗮𝗻𝗶𝗰 𝗯𝘂𝘁𝘁𝗼𝗻 𝘆𝗲𝘁? As you've no doubt heard already (and not just from us), the current Google Analytics will cease collecting data from July 1st. From that date, Google Analytics 4 (also known as GA4) will take over. 🧵
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In recent weeks, Google have begun to provide guidance on how to migrate across to GA4, but there is still some work to do to ensure your website is connected properly to allow for GA4 to collect the data from July. Have you started it yet? If not, we strongly recommend it!
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1/3 Last week we looked at the development of AI content generation – specifically written content – and whether search engines could tell if a human had created the text. Well, Bing has recently introduced its ‘Image Creator’. If you can picture it, it can be created. ...
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2/3 We’ve had a bit of fun this morning. All we gave it to go on was: “𝘈𝘯 𝘖𝘳𝘤𝘢 𝘴𝘢𝘵 𝘢𝘵 𝘢𝘯 𝘰𝘧𝘧𝘪𝘤𝘦 𝘥𝘦𝘴𝘬 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘰𝘯 𝘢 𝘤𝘰𝘮𝘱𝘶𝘵𝘦𝘳”. And THIS is what the Image Creator came up with. Then we went a bit off-piste. Anyway, you get the idea.
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Have you ever wondered if AI-generated content, like ChatGPT, can rank on Google? 🤔 Our latest blog post explores the topic and shares some interesting insights. orcaonline.co.uk/pulses/does… #AIcontent #SEO #GoogleRanking orcaonline.co.uk/pulses/does…
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