Head of Product Evangelism @Pendoio; Co-Founded @prodcollective (acquired by Pendo); Curious about this new AI-first world for product people and builders!

Cleveland, Ohio
Joined June 2008
The new era we are in. Scary. Exciting. So much potential. @jasonfried has inspired me so much over the years. Here it’s @dhh with some truthtelling…
My god this is such a good speech that every SWE needs to hear. You know what? Every person should hear it Keep the happy memories, eyes on the reality, be excited about the future. That’s the best that anyone can do
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I mean, this does resonate. You’re exhausted being productive at work all day. Not everybody wants to do maxxxing in their off time. They just wanna relax.
.@benthompson says consumer AI has a marketing problem because the average consumer doesn't actually want to be more productive. "Tech companies are like, 'Let us book your flight for you!' I’ve had a personal assistant for 10 years. He does not come within an inch of booking my flights for me. That is crazy talk." "I understand which ones are gonna be delayed. I know which seat I want to be on. So the fact that this is continually a demo is hilarious to me." “Number two: people love shopping. They don’t want to be productive. They want to be entertained. One of the biggest forms of entertainment is shopping.” "Also, there’s so much information on a product page. Companies have spent so much energy focusing on that. You look at apparel as a category. They’re going to tell you what size the model is wearing, and you want to know that, and you want to look at the different styles." "The idea of having a personal agent that’s going and getting some of the information and bringing it back to you, and then you’re like, 'Well, what about this other thing? Tell me about this thing.'" "And you have your eager tech company executive say, “Oh, I have an assistant that can do it for you!" "And it’s like, no. Not only do I want to do it, I want to complain about it. I’m enjoying myself complaining right now, okay? Would you just let me be and live my life?"
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Sooo... @DarioAmodei said we need to pace AI frontier development. And both @elonmusk and @sama actually *agreed.* But what does it mean for product people? I dig in on this here in this week's episode of Now Shipping from @MindtheProduct ... and we even have friend of MTP and guest expert Nina Olding weighing in with her point of view! What's your take? youtu.be/JjKeUAZIfqQ?si=3Os3…
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Mike Belsito retweeted
As a founder this hits...good lessons here in serving the team by making the hard/necessary decisions.
Yep. Except: 1. This was about important internal tools. The team was stuck in some architecture nightmare of their own doing (writing it in rails but headless, with graphql api, and a SPA react app, constantly needing frontend engineers for changes). I call this kind of thing 'cosplaying an enterprise production app'. All that complexity was in the way and using straight rails was perfect in that case. 2. I make calls like this all the time. Usually someone on the team asks me to. They see what needs to happen but don’t want to be the bad guy. I’m happy to just make the call if I agree with the premise. Saves enormous amounts of meetings and change management etc. Sometimes this is jokingly referred to as Founder-mode-as-a-service here. 3. For ten years I’ve also run an internal podcast called Context, where I revisit decisions like these and explain the reasoning so everyone can learn from them. This is helpful to give people all the variables that were considered and why this was the choice made given the information available at the time. I want to teach how to make such decisions effectively without needing me. Sunk cost fallacy is a problem. 4. Any notions that Shopify is succcessful despite of me doing this, instead of because of it, will have a hard time making their argument come together I think 😄 the part of 'two weeks later tobi learns about...' is nonsese and the pivot of that project up there happens one of the more successful examples of interventions. But getting the company to work effectively with great architecture and low technical debt baggage into the right direction is literally the job, so guilty as charged I suppose. But there are always cope stories floating around like this because they are more fun, than saying 'somehow we needed tobi to stop doing silly architecture astronautics'. I can totally see that.
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Okay this is a pretty 🔥 video…
This is GPT-6 Astra. Anything you can do on a computer, Astra can do for you. Fast.
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A moat explained in under 20 words.
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Getting this @pendoio + @Lovable build day started with @tolson and @ElenaVerna ! And then… we build. 🧑‍💻
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In dynasty IDP leagues where he’s listed solely as a WR and dual designation isnt possible, should the commish change Travis Hunter to DB given the Jaguars are using him primarily as a DB? @FFDynastyTrades @DynastyTrades @TheIDPTipster @RyanMc23
67%Yes, change to DB
33%No, keep as WR
52 votes • Final results
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This is exactly what I’m writing about right now. Judgment. Taste. Curiosity. It’s the timeless stuff that’s helped product people thrive… and in this AI everything world, it’s more important than ever.
If everyone can build with AI, what becomes the new competitive advantage?
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I like old Coke better
BREAKING: Instagram has unveiled a new wordmark for the first time in over a decade
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❤️
It's just way more fun to be hopeful. Look up, try new stuff, like more things.
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Kind of a scary thing. Founders esp (and product people) should always be learnmaxxing.
Founders can now spend all day shipping without learning a single thing.
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Hey @TO thanks for keeping me caffienated this week ☕️
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Mike Belsito retweeted
Dan emailed... --- My name is Dan and I am an avid listener to Rework as well as a big fan of Basecamp, HEY and Omarchy. I am at the early stages of building my own business and would love your thoughts on building a product in a competitive market? In my space, there are competitors but I am confident I can build something better. I wonder how much better does it need to be.  As 37signals have built products competing with giants like Jira, Gmail and Apple, I'm curious if that scares you? Do you worry about the big players? --- I replied... --- Hey Dan- Every market is competitive. Either right now or later if you're doing well. Focus on your own thing. Do your best work. You can't worry, think, or concern yourself with what other people are/can/might do. Do you. The absolute worst thing is to pay such close attention to what everyone else is doing that you trick yourself into just building what they're built. Don't do that, or you don't need to exist. ---
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Mike Belsito retweeted
I'm working on an exciting new project to help Product Managers and Product teams make better decisions. We're ready for some private beta users. If you're interested in learning more, please provide your info on this Google Form and we'll be in touch soon: docs.google.com/forms/d/e/1F… Thanks! #prodmgmt #ai
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Nobody outside of tech really uses AI agents. @joshm from the @browsercompany asked why... I cover that, plus 2 other stories (OpenAI's 90% price cut + Salesforce's Slack play) on this week's ep of @MindtheProduct 's Now Shipping. All episodes here: youtu.be/AuGg5DBhAA8?si=8t2Q…
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What's your take on this? When will we get our ChatGPT moment for agentic AI and what will need to happen for us to get there?
Hot take… isn’t it kinda crazy that nobody is really using AI Agents? I don’t mean software engineers or AI early adopters. I mean “college friends talking about it in group chat,” the feeling you got when everyone started using Instagram or TikTok. These frontier AI models are *insane* (as are the harnesses & tool calls & the like). And every large tech co has an AI agents platform, not to mention all the YC startups doing vertical agents. Yet all of your friends and family outside of tech — who spend all day staring at their iPhones and get paid to work in browser tabs — don’t really care or find themselves using any AI agents yet. Yes ChatGPT, Claude, etc. are extremely popular… but if you look at the engagement data the vast majority of people are still using these aI chat tools like a glorified Google + Grammarly. That’s why the AGI labs are all pushing desktop apps for Codex, Cowork, etc. so hard to non-technical ppl. And yes exceptions for lawyers and customer service but even those have some asterisks and exceptions to rule. Look I’m not saying the ChatGPT moment for AI Agents is not coming… it most definitely is! Remember we pivoted from Arc to Dia precisely because we believe computing is going to be radically reimagined around these AI primitives. No doubt. But that’s my point: it’s just so surprising it hasn’t happened yet because all of the tech you’d need is there. Again if you stop for a second and think about it… for all the press and money and hype and models and crazy ARR numbers… this “AI Agent” moment does not *feel* like the other breakthrough tech moments we’ve lived through (e.g. think the shift to Stories via Snapchat & Instagram, or shift to on-demand via Uber/Airbnb/Doordash). Which is a long way of saying: if you can figure out the answer to “why” most people don’t care about AI agents yet (and have no enduring interest in using them) — especially since the models and harnesses are here and ready — the answer to that question will allow you to capture a lot of marketshare and make a lot of money in 2027. Theoretically, the tech is ready for AI Agents to totally transform how we work and live our lives… but alas the general public dgaf… that’s the generational puzzle to solve for the next 12 months for anyone not working on the models themselves.
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Mike Belsito retweeted
Hot take… isn’t it kinda crazy that nobody is really using AI Agents? I don’t mean software engineers or AI early adopters. I mean “college friends talking about it in group chat,” the feeling you got when everyone started using Instagram or TikTok. These frontier AI models are *insane* (as are the harnesses & tool calls & the like). And every large tech co has an AI agents platform, not to mention all the YC startups doing vertical agents. Yet all of your friends and family outside of tech — who spend all day staring at their iPhones and get paid to work in browser tabs — don’t really care or find themselves using any AI agents yet. Yes ChatGPT, Claude, etc. are extremely popular… but if you look at the engagement data the vast majority of people are still using these aI chat tools like a glorified Google + Grammarly. That’s why the AGI labs are all pushing desktop apps for Codex, Cowork, etc. so hard to non-technical ppl. And yes exceptions for lawyers and customer service but even those have some asterisks and exceptions to rule. Look I’m not saying the ChatGPT moment for AI Agents is not coming… it most definitely is! Remember we pivoted from Arc to Dia precisely because we believe computing is going to be radically reimagined around these AI primitives. No doubt. But that’s my point: it’s just so surprising it hasn’t happened yet because all of the tech you’d need is there. Again if you stop for a second and think about it… for all the press and money and hype and models and crazy ARR numbers… this “AI Agent” moment does not *feel* like the other breakthrough tech moments we’ve lived through (e.g. think the shift to Stories via Snapchat & Instagram, or shift to on-demand via Uber/Airbnb/Doordash). Which is a long way of saying: if you can figure out the answer to “why” most people don’t care about AI agents yet (and have no enduring interest in using them) — especially since the models and harnesses are here and ready — the answer to that question will allow you to capture a lot of marketshare and make a lot of money in 2027. Theoretically, the tech is ready for AI Agents to totally transform how we work and live our lives… but alas the general public dgaf… that’s the generational puzzle to solve for the next 12 months for anyone not working on the models themselves.
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