We've moved a fair few complex estates onto Sanity over the past couple of years. Multi-market platforms. Full site migrations. Sites we built and still run with the client today. So when the Sanity team invited us to Everything *[NYC], it was an easy yes. We've spent enough hours in their CMS to be curious where they're taking it. The theme is AI, content operations and culture. Magnus K. Hillestad and Simen Svale Skogsrud open the day with a line we'll be chewing on: structured content is how you communicate when agents are doing the talking. The question we're bringing is what it looks like for teams running multi-brand, multi-market estates, where AI in the CMS only matters if editors in every market can trust it. Denis Kostrzewa and Matt Saczewski are heading over for it. If you're in New York and want to talk Sanity, migrations or multi-market estates, say hi. 👋

🚀 A website migration shouldn’t put years of SEO growth at risk. Done right, it can give you the best of both worlds. A modern, faster website. Stronger foundations for future growth. And the search visibility and authority you’ve worked hard to build, protected. The difference? Strategy. From auditing your current site and protecting SEO to testing every change and monitoring performance after launch, a successful migration starts long before go live. 👉 Discover how to build a website migration strategy that keeps your business moving: bejamas.com/insights/migrati… #WebsiteMigration #SEO #WebDevelopment #DigitalStrategy

Your website migration is complete. The new site is live. Job done? Not quite. The first few weeks after launch are critical for spotting crawl errors, indexing issues, traffic drops and redirect problems before they become bigger headaches. A successful migration doesn’t end at launch. 👉 See what to monitor and how to prepare: bejamas.com/insights/migrati… #WebsiteMigration #SEO #TechnicalSEO #WebDevelopment

Website migrations rarely fail because of one serious mistake. It’s usually the smaller things that add up. It could be an unmapped URL, or a missed redirect. Incorrect metadata, broken internal links or analytics that stop tracking after launch. Individually, they might seem minor. But together, they can mean lost rankings, falling traffic and a lot of unnecessary clean-up. That's why it's so important to know what to look for before you migrate. 👉 Our website migration guide covers the common pitfalls and how to avoid them: bejamas.com/insights/migrati… #WebsiteMigration #SEO #TechnicalSEO #WebDevelopment

A website migration can be about much more than moving from one platform to another. It’s an opportunity to rethink how your website supports the business. A migration can improve performance, publishing workflows and scalability. It can also give you a more flexible platform for new products, markets and customer journeys. The right migration can help remove the limitations of your current setup and prepare your digital platform for what comes next. 👉 Our website migration guide covers how to plan and deliver the move successfully: bejamas.com/insights/migrati… #WebsiteMigration #DigitalStrategy #WebDevelopment #DigitalTransformation

Done right, a website migration can be a serious growth opportunity. Think faster performance. Stronger SEO. Better user experiences. Greater scalability. And a modern platform that’s actually ready for what comes next. Done badly? Lost rankings, broken functionality and declining organic traffic. So, how do you make sure you get it right? This guide covers everything from planning and SEO audits to redirects, testing, launch and post launch monitoring. 👉 Take a look: bejamas.com/insights/migrati… #WebsiteMigration #SEO #WebDevelopment #DigitalStrategy

Bejamas is now a Storyblok Platinum Partner, Storyblok's highest partner level and one of only 10 worldwide. A CMS partner tier is only as good as the work behind it. Ours is earned through shipped work: multi-brand estates, multi-market rollouts, migrations that keep rankings and traffic intact. What it changes for the teams we work with: earlier access to Storyblok's roadmap, a direct line to their product people, and a partner who has already solved the hard parts on other complex builds. We hold partner status across the ecosystem and are tied exclusively to no one, so no margin decides what we recommend, and sometimes the honest answer is to stay on the platform you already have. Storyblok is one of the tools we reach for when the case genuinely calls for it, and when it does, you're working with a team at the top of the ecosystem. Complex sites, handled. 😉 And credit to the Storyblok team too, they've built the rare CMS our clients' editors actually enjoy using, which makes our job a lot easier. 🤝

"We know the platform is holding us back. We've known for two years." So why hasn't anything moved? Because replatforming a web estate feels like open-heart surgery. Sixteen sites, years of content, rankings you've earned the hard way, integrations nobody fully documented. One bad migration and you've lost traffic it took a decade to build. So the safest move looks like no move at all. The licence renews. The workarounds pile up. The estate gets one year older. The fear is rational. Big-bang rebuilds do fail, and everyone knows a horror story. But "risky" isn't a property of replatforming. It's a property of how you do it. Phased, mapped and tested, it's just work. You don't have to bet the estate to find out how it'd go. That's what a migration plan is for. Start there, not with the rebuild.

"Will we get the same people next year?" Fair question. Most agencies rotate teams between projects, so every year you're re-explaining your stack, your brand and your quirks to someone new. The onboarding never ends. Our answer is simple: a named senior team that works on your estate this quarter, next quarter, and the one after that. The people who built your component library are the ones who keep extending it. The team that set up your CMS is the team that knows why. Knowledge compounds. Decisions get faster. Nothing resets. Some of our clients have renewed with the same team for years. Not because a contract locks them in - because starting over is expensive, and never having to is the product.

The most common story we hear from new clients: "The agency built the site, launched it, sent the final invoice, and disappeared." Then reality arrives. The CMS needs adjusting. A market wants changes. Something breaks at the worst moment. And the people who built it have moved on to the next pitch, so now you're onboarding someone who's never seen the codebase. Launch gets treated as the finish line. For a web estate, it's the starting line. The thing will live for years, and someone has to run it - update it, extend it, keep it fast, keep it coherent. We build for the years after launch. And we stay for them. That's the whole point.

Here's what it usually takes to run a complex web estate: a design agency, a dev shop, a freelancer for the CMS, someone for content. And you in the middle, coordinating all of them. Every handoff loses something. And when things break, responsibility falls into the gap between vendors. Nobody owns the whole. We do it differently. Design, engineering, CMS architecture and content ops - one senior team, under one contract. You brief one partner instead of hiring, managing and coordinating five. It starts in days, not months. It scales up or down with your quarter. And the people who build your estate stay to run it, so knowledge compounds instead of resetting with every project. One team. One contract. Your whole estate, handled

"It's a two-line change. Why does it take three weeks?" Because the site was built for launch day, not for the ten years after. The CMS needs a developer for anything beyond a typo. The one person who knew how it all works left in 2023. So every change joins a queue. Marketing teams tell us the same thing, almost word for word: every update needs dev involvement or an agency ticket. Campaigns wait. Legal fixes wait. The website is slow to change, so at some point people stop trying to change it. A modern web estate should work the other way round. Editors publish. Developers build. Nobody queues for a typo. That's what we set up for our clients - content models and workflows your own team can actually run. No ticket required. 😌

Sixteen websites. Three CMSs. No single owner. That's not a hypothetical - it's what we found when one client walked us through their setup. Another had 21. Another had 28 CMS spaces for one brand. It never happens on purpose. A site per market here, a campaign microsite there, an acquisition brings two more, a regional team quietly launches their own. Ten years later: every site built differently, simple edits routed through different vendors, and no way to update a single legal line everywhere at once. There's a name for what these companies own. Not "a website" - nobody with 16 sites has a website. It's a web estate. And like any estate, it doesn't need another builder. It needs someone to manage the whole thing - assess what's there, unify what's scattered, and run it long after launch. That's the work we do at Bejamas. If this sounds like your setup, let's talk.