We tend to think about risk by only asking one question: How likely is it?   That's a useful question. But it’s only half of the calculation!   A small chance of scraping your knee is very different from a small chance of dying.   👉 Risk has two parts… How likely is it? And what happens if it does?   You need both answers!   That’s the idea behind sketch #51, The Math of Risk, from my new book, Your Money.   📘 You can order a copy for yourself here or anywhere you love to buy books: buff.ly/gwaUxP6   📚 To order in bulk as gifts for clients, colleagues, or friends, use this link to get an additional 5% off U.S. bulk orders with the code: YOURMONEY5. → buff.ly/uchPThE   Your Money is 101 simple sketches designed to start better conversations about money. Keep it on your coffee table, dog-ear the pages that make you think, and share a sketch when a money conversation with someone you love gets stuck.

What is investing actually for? You could beat the market and still miss every financial goal you have. You could also trail the market and still do everything that matters to you. An index doesn’t know where you’re trying to go! 💪 Your money's job is to help you reach the destination you want.

For my Real Financial Advisor friends…   This sketch gives you a clean way to discuss a concentrated stock, cryptocurrency, private deal, or other exciting idea without judging the client. Put it on the table and ask them to name the game. That changes the conversation quickly!   You can license the sketch for client meetings, onboarding at your firm, presentations, newsletters, videos, email, or social media. As always, license my sketches at the Sketch Store here: buff.ly/FpHHkay   For client copies of my latest book, Your Money, use code YOURMONEY5 for an additional 5% off U.S. bulk orders. buff.ly/Fdso69E 💌 If you're outside the United States and would like to place a bulk order, send an email to [email protected] and the team can help!

A good investment still needs time. Compounding cannot work on what an investor will not hold!

Long-term results often look boring at first. Patience gives compounding time to become visible!

The best investment may be the one you can leave alone.

Diversification requires the humility to own something you dislike because you can't know what the future will favor.

A good story can make hope sound like research!   A smart friend told you about it, you read an article, you think you can explain why it should go up…   But before you invest, ask yourself, “What do I actually know?”   The market doesn’t care what we hope will happen. This sketch is from my latest book, Your Money. You can order a copy for yourself here or anywhere you love to buy books: buff.ly/j9m6POP To order in bulk as gifts for clients, colleagues, or friends, use this link to get an additional 5% off U.S. bulk orders with the code: YOURMONEY5. buff.ly/AzNCmFh Leave a copy on your coffee table, in your conference room, or in the hands of the people who trust you!

When an investment has been doing well, buying it feels sensible. You have proof. You can see the results! The problem is that all the proof is behind you. Past performance is information. It isn’t a plan.

We buy high and sell low, even though we know better.   At the top of the market, we can’t buy fast enough. At the bottom, we can’t sell fast enough.   Repeat until broke.   This behavior is normal, but acting on it can cost a lot!   My latest book, Your Money, was written for everyone brave enough to break the silence around money.   📚 If you’d like copies for your team, clients, or for the attendees of your next event, you can place U.S. orders in bulk at a discounted rate here: buff.ly/L8ORbhz   Use the code YOURMONEY5 for an extra 5% off.   Outside the U.S.? Email [email protected], and the team can help with a bulk order.

There’s a difference between what an investment earns and what an investor actually gets. The return can happen. And we can still miss it. Usually because we weren’t there long enough to receive it! That’s what I like to call The Behavior Gap.

Clients often ask, “Should I spend less?” Sometimes the better question is: “Is this way of spending actually giving you what you want?” That question changes the conversation. This idea comes from my new book, Your Money: Reimagining Wealth in 101 Simple Sketches.   Want a copy?   📘 Order a copy for yourself on Amazon or your favorite bookstore buff.ly/kHLquwo 📚 Order in bulk to hand out to clients, prospects, or friends. Use this link to order and get an additional 5% off bulk orders (U.S. shipping only) with the code: ADVISOR5. buff.ly/BjBaO2g 🌎 If you're outside of the United States and would like to place a bulk order of 25+ copies, email the team at [email protected].   Leave a copy on your coffee table, in your conference room, or in the hands of the people who trust you!